Rizhao: The sports industry adds new momentum of urban development

In the evening, Xianghe Sports Park is lively, with both vibrant sports venues and a variety of cultural and creative exhibition areas. It is understood that the current number of people participating in sports every night in Xianghe Sports Park is about 1,000. The newly added night market project in the park effectively stimulates the economic vitality of Rizhao Night.

Xianghe Sports Park Gathering to create a comprehensive competitive venue that can host sports competitions and the fitness and leisure parks of Rizhao citizens to create a sports service complex with a composite and diversified format. land".

"By planning to organize a group of citizens with high participation and experienced event activities such as night running, fitness shows, basketball competitions, we planned to create a number of sports consumer punching in Xianghe Sports Park and the Ancient City Scenic Spot Scenic Spot of Junuo. The game venue is made into a sports service complex to provide more choices for the masses. "Song Shigao, head of the Sports Economy Department of the Municipal Sports Bureau.

The sports industry has entered the development of "fast lanes" in Rizhao, becoming a vitality engine to promote the economic and social development of the city and accelerate the creation of a modern seaside sports city. Rizhao City was successfully selected for the national sports consumption pilot cities, the construction of national football venue facilities in the country, and the construction of cities in the national social football venue facilities. It has been selected as "Top Ten Destinations of Chinese Sports Tourism" for three consecutive years. "The title.

The fusion of the sports travel has a new fruit. Rizhao has done a good job of "Sports+" article, relying on Rizhao Tennis Center, Rizhao Olympic Water Sports Town, etc., creating a group of sports complexes and sports tourism boutique lines that are integrated with cultural tourism, competition services, sports, social networking, accommodation and catering are equal to them. , Have formed a new model of sports tourism for "one -day competition, staying for many days; one -person participation, multi -person travel; single -player competition, multi -person consumption". The city has successfully established 6 provincial -level brand events and 3 provincial sports tourism boutique projects. The Shanhai Tianhai Sunshine Coast Coastal Greenway Cycling Health Step Route won the "2020 China Sports Tourism Boutique Project". Wulian County Innovation held the first "Green Water Qingshan Games" to achieve mountains and sea connections, urban and rural interoperability, and fitness linkages.

Sports consumption scenarios are upgraded. Since its selection of national sports consumption pilot cities in 2020, Rizhao City has actively promoted the innovation, policy innovation, model innovation, and product innovation of sports consumption mechanisms, promoting the continuous growth of sports consumption in the city, and continuously upgraded the sports consumption structure. During the consumer season this year, Rizhao City will also issue 1 million yuan of sports consumer coupons to subsidize the mass consumption of the masses. According to preliminary statistics, in 2021, the per capita sports consumption of residents of Rizhao City was nearly 2,200 yuan, an increase of more than 10%from 2020, and the pilot pilot pilot achieved remarkable results.

The industrial chain is vibrant. Seize the opportunities of the Provincial Games, Rizhao attracts social capital to participate in the development of the sports industry, and cultivate more sports market entities with innovative power. The sports service industry chain "chain owner" enterprise Rizhao Sports Development Group has deployed industrial chains such as sailing, dragon boat, beach sports, basketball, volleyball, etc.; The upper and lower reaches of the equipment; Antai Group has created an industrial chain including tennis, sailing, bicycles and other projects.

Build a venue, benefit the people of one side, bring a survival area, and sports is reshaping Rizhao Economic Geography. All people's fitness, sports industry, intelligent provincial transportation, beauty and the United States, and the United States and the United States have continuously brought new experiences and released the multiplication effect. Incorporate sports into the blood, use sports and strong muscles, a city of sports, a healthy city, and a vitality city are rising. (Guo Xiaoyan, a reporter from Rizhao Newspaper All Media)

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