[Theoretical highland] Football media people's livelihood creates and east -west collaborations for the industry's strong base -football assistance model

China Well -off Network Exclusive Specialty

Text | Ouyang Ziwen

Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to the sustainable and healthy development of the western region, and personally planned the cooperation between the East and the West and the counterpart assistance to promote the coordinated development of the region and the common development strategy.

The Guangzhou Municipal Party Committee and Municipal Government comprehensively deployed the spirit of the important instructions of General Secretary Jinping, and took the initiative to deepen cooperation with regional and regional regional and regional areas in Guizhou Province, creating a model of the East and West -of the East and West, which was highly valued and fully affirmed by the central government.

Guangzhou launched the "Guangqian Tongxin Football Education Assistance Program" and implemented the "Seedling Action" in Dafang County, Bijie City.

Football media

In early 2020, Guangzhou decided to incorporate football education into the counterpart assistance project, launched the "Guangqian Tongxin Football Education Assistance Program", implemented the "Seedling Action" in Dafang County, Bijie City, and selected Wang Jiayue, Zeng Weifang, Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang, and Zeng Weifang. Zeng Weiting, Zhang Ziyan, and Wang Rui were transferred to the school affiliated to Guangzhou Vocational and Technical College to study, and officially joined the Guangzhou Women's Football Echelon. At the same time, he took the initiative to provide support for the teacher's qualification certificate and employment subsidy for the teacher. The introduction of the Chinese Super League players to join the assistance team.

In October 2021, Wang Jiayue appeared on the big screen of the "European National Football League" finals, showing the world a Chinese mountain football girl leading the school team to win the rural campus football championship in the southwestern region, and won the title of "Sagittarius" title and use. Inspirational short films that change fate. England's famous star Pogba was deeply moved and used videos to give Wang Jiayue encouragement. Since then, the news of "Mountain Football Girls on the European Finals" has quickly appeared on the hot search, with a number of clicks of more than 6 million times, which greatly stimulates the vast mountains of young people in the mountains for football. In December, with the theme of cooperation between the east and west in Guangzhou and Bijie, the theme of the cooperation between the East and the West in the East and the West, and the "Chasing the Wind" by the rural campus women's football support project, and Wang Jiayue as the main character "Kick out of the mountain chasing girl", in More than 20,000 short video works around the world stood out, and won the "Social Responsibility Award" of the third global Chinese life short video contest hosted by the People's Daily Overseas Network.

Guangzhou has worked hard to create specialty projects, and actively cultivate local football seedlings to go out of the mountains and go to the world. Promote the "Star Entry Sports Team" activity. Fan Zhiyi, a famous Chinese football stay, Chinese youth training coach, went to the scene with the Women's Football Star and Yuanbao Primary School Love Ambassador Shen Mengyu video cable with the Celtics women's football team. Feel on the abroad, exchange competitions, and teach training technology. Promote the "out of the mountains" activities, organize the professional coaches of the Guangzhou Youth Training Echelon to tailor the "training package" for the small players of the Yuanbao School, carry out the "Frontier Broken Journey" and other out -of -competition activities. The team went to Guangzhou Yanzigang Stadium to play a friendly match with the Guangzhou Youth Training Echelon.

Guangzhou has worked hard to create specialty projects, and actively cultivate local football seedlings to go out of the mountains and go to the world.

Little football creates one miracle to children in the mountains. Under the influence of five players, the school's football team has developed rapidly to more than 50 people, and football has also spread from the school to the county. There are more than 50 students from Yuanbao Tongxin Experimental School as a special student in sports and arts, and 8 players are selected by the Southwest Branch of the Chinese Football Academy of Football. The school has become the Asian Games Football Dream School, the Reserve Talent Training Base of the Southwest Branch of the Chinese Academy of Football, and the youth training point of the Guangzhou City Football Club. The football story of Yuanbao Tongxin Experimental School has received great attention and fully affirming the leadership of Guangdong, Guangzhou, and Guizhou, and Bijie City. It has caused widespread response locally. Guangzhou has become the first choice for local athletes to learn and train.

People's livelihood

In order to thoroughly implement the decision -making and deployment of the Party Central Committee and the State Council on the East and West Cooperation, and comprehensively implement the special work requirements of the Guangdong Provincial Party Committee and the Provincial Government, the Guangzhou Municipal Party Committee and the Municipal Government use their hearts to plan a batch of distinctive assistance projects to make the assistance work more. Strong, temperature, and focus on creating a model of east -west collaboration.

The road to help, the concept first. Since 2013, Guangzhou has unswervingly implemented new development concepts, adhered to the development idea of ​​"People's Sports People's Office, People's Sports as the People", and provided sports counterparts in Bijie City, Guizhou, and Anshun City, Guizhou Province. Give full play to the advantages of Guangzhou sports strong city, adhere to sports first, five education, continuously improve the assistance mechanism, broaden the assistance model, strengthen cross -border cooperation, complement resources, talent exchanges, form regional coordinated development, coordinated development, common development Good situation. While helping the poor to get rid of poverty and move towards a well -off, insist on people's livelihood as the fundamental, sports -led, and ignite the active "fire of the stars" in their hearts, not only consolidate the results of the expansion of poverty alleviation, but also use sports forces to help rural spiritual civilization. Construction and comprehensively promote the innovation and development of rural revitalization.

Gathering collaboration power and creating help wisdom. The Guangzhou Municipal Cooperation Office, the Municipal Sports Bureau, Tianhe District and other units are widely jointly cooperated with the local government and the resident working group of Guangzhou to help the co -operating group, conduct in -depth research and analysis, and effectively enhance the sense of responsibility and mission of the counterpart assistance. Since 2020, we have focused on starting from the "root", gathering strength and helping wisdom -support both "wisdom" and "wisdom". Injecting "sports genes" into the local area, expanding sports functions on assistance projects, combined with the actual development of the two parties, conduct a comprehensive and multi -level sports counterpart assistance from the aspects of talent training, funding support, and facility construction. Adopting "going global" and "inviting in" multiple measures to strengthen the cultivation of sports talents in Bijie. Continue to implement the "creaming action", select the potential sports seedlings in Bijie Primary and Middle Schools to study and train and extensive exchanges in Guangzhou. Using the advantages of developing the media in the southern region, children in the mountains have widely spread children in the mountains in studying, training, bleeding, sweating, and not crying. The new generation of rural children showing "Following the Mountain Following the Wind Girl" and the spiritual appearance of the new generation of rural children and strive to find the deeds of their own stars and sea. Through football to exercise a healthy physique, establish the spirit of courage to move forward and dare to work hard, and be more self -confident, confident, and self -reliance. Nowadays, the Yuanbao Tongxin Experimental School of Dafang County has become the Asian Games Football Dream School, the reserve talent training base of the Southwest Branch of the Chinese Football College, and the youth training point of the Guangzhou City Football Club.

Aoyama is the same as the wind and rain, and the Mingyue was the two township. Active progress and never abandoning is both a sports spirit and the spirit of Guangzhou. Since carrying out the counterpart assistance, Guangzhou's assistance to Bijie has continued, stopped, and spared no effort to play a strong social function and a sporting spirit of sports. In -depth exploration and attempts in the field of "sports+assistance" make sports assistance work more distinctive and more powerful. Coordinated Bijie City and Qiannan Prefecture Sports Bureau to go to the Guangzhou Sports Bureau to work to exercise, work with class, and strengthen sports exchanges; choose two professional football coaches to Bijie City to enter the campus to carry out football education to assist Bijie to train football professionals; regularly Organize Guangzhou athletes and coaches to conduct training guidance at Bijie, and sent 12 high -level coaches to Bijie City to train 155 trainers and athletes in three times, which greatly improved the level of local swimming, track and field and other competitive sports. Over the past three years, driven by the "Guangqian Tongxin Football Education Assistance Program", Bijie City has achieved leapfrog development in the aspects of Bijie mass sports, competitive sports, sports industries, sports talents, and sports exchanges.

Industrial strong foundation

Mian Mian helps thick, and for a long time for merit and sports. As the rising industry, the sports industry has shown unique advantages and powerful functions in expanding assistance projects and innovative assistance methods. Guangzhou is adapted to local conditions and is rich in outdoor sports resources for the Bijie area of ​​the counterpart assistance, but the utilization rate is relatively low, the sports industry starts late and develops slowly, and actively coordinate the relevant enterprises and sports social organizations in Guangzhou , Organize and build brand events to promote the innovation and development of the local sports industry. Promote 11 sports facilities, and coordinate 4 sports enterprises and sports social organizations to invest in the sports industry projects locally. In 2021, Guangzhou Langtu Sports Company and the Guangzhou Mountaineering Association assisted 26 series of "sports tourism happy season" series of "sports tourism happy season" activities in many places. First, it has promoted the vigorous development of local sports tourism and outdoor sports industries, and has been welcomed by citizens and local governments.

Create an industrial assistance benchmark. Guangzhou is actively recommended to high -quality sports enterprises and related social forces to recommend the control regional sports policies and sports advantage resources, increase the propaganda work of the counterpart assistance, do a good job of bridge work, attract more sports companies and social organizations to participate in the counterpart assistance to the counterpart assistance In the work, we will comprehensively promote the integration and development of regional sports, trade, tourism, agriculture, culture and other industries. Combined with the characteristics of the regional assistance area, accurately determine the assistance projects and content, better play the traction and demonstration effect of assistance work, and create a sports assistance demonstration village -for the history of basketball culture in Datun Village, Pingba District, Anshun City, Bijie The advantage of the introduction of Guangdong Shuhao Liqun Sports Business Foundation and other social forces, use Datun Village as a basketball training base, train a group of high -level elementary and middle school basketball coaches for Pingba District; Resources, through media promotion and invitation to the top domestic basketball stars to help the competition, improve social attention, create a demonstration brand of rural cultural revitalization, and promote the development of Southwest rural basketball and emerging industries.

"It is better to grant people to fish by fish." Guangzhou's sports assistance focuses on "tailor -made" to enhance the "hematopoietic" function of helping the area itself. The business management model of "marketization+public welfare" of the Pearl River Culture has been introduced into more cities in Guizhou, established an excellent local operating team, innovated the "Guangzhou Operation+Guizhou Assets" assistance model, and opened a new chapter in revitalizing sports assets. Actively promote Guangzhou Langtu Sports Company to build an "Bijie 100" outdoor competition in Bijie, expand the use of the Asia Plateau climate environment, and create outdoor sports local brand events. In 2021, it was promoted to the construction of the ground -throwing training base to fill the gap in the local sport. The Guangzhou Sports Bureau helps Miao Zi from Bijie and other places every year, and selects a group of potential football seedlings in Yuanbao Elementary School every two years to enter the echelon of Guangzhou in Guangzhou, and at the same time solve the problem of student status, and pave the way for children in the mountains. Seven Laws · East and West Cooperation Biejie

Wanling Qianshan Bijie,

Jiming three provinces.

Miao family clothing is fresh,

The gallery of the house is magnificent.

It is difficult to get rich without health pigs,

If you help the women's football team, it will be successful.

Poverty alleviation and development strong ecology,

Historical responsibility for the mission.

Renyin Zhongxia works in Bijie, Guizhou

(The author is the director of the Guangzhou Sports Bureau)

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in mid -August 2022

Author: Ouyang Ziwen

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