Copyright is difficult to obtain talents, CCTV5 brings together many high -quality events, but the explanation configuration is stretched

As the saying goes: For three days, when you look at it, this year's CCTV Sports Channel gives the audience this feeling. In the past few years, due to the lack of copyright in the competition, CCTV5 was ridiculed by everyone as recording channels. CCTV has re -planned this year. Now from NBA to European football to F1, the top race broadcasts have basically returned. Essence

The copyright of the competition can be returned, but the lectures who leave will never come back. In fact, 99%of well -known sports media people who are currently active on the major Internet platforms start from CCTV, such as basketball commentary Zhang Weiping, Xu Jicheng, Yang Jian, Su Qun, Yang Yi, etc. , Liu Jianhong, Shen Fangjian and so on.

The classic configuration of the right of the left and the guests on the right is also the fixed style of CCTV5. However, with the rise of the Internet, the impact of TV stations in the face of online broadcasting is getting greater, and CCTV Sports commentary began to leave one after another.

This trend of resignation reached its peak in the past few years, because the copyright of the competition was lost, and it was even worse for CCTV5, which has difficulty in operating. You know, a good commentary must have a good game to play business capabilities, just as a singer and actor need a good stage.

When there is no high -quality competition for a long time, when the broadcast is recorded throughout the day, it is very painful for the commentary who needs the game. One is that it is impossible to achieve self -work value. The other is that the salary cannot match the ability.

Among the resignation of CCTV Sports commentary, a considerable part was forced by the pressure of life, and finally chose to leave. Because in a highly market -oriented sports industry, the salary of the relevant personnel of the original Internet platform is higher. If the TV station does not have subsidies for commentary, the income gap is even greater.

In the end, CCTV5 can only see the outstanding explanatory talents who have cultivated for many years. One by one, from this year, CCTV realized that it could not continue like this, and it was time to make changes.

Therefore, in the promotional video at the beginning of the year, CCTV5 took the lead in adding the elements of top football and basketball games. At that time, the audience was still doubting whether these competitions could really return. Now these have become reality, and high -quality competitions are indeed there. It appears in the broadcast of sports channels.

The key task of CCTV5 next is the commentary. The first is the remaining pillars, such as Yu Jia in basketball and He Wei of the football, must be left every effort, and the second is to find or cultivate new commentary and guests.

This process also needs to break the routine, and the attention and scope of choosing talents should be widened. Because the market price is placed there, many sports explanations with ordinary business capabilities have been signed by the network platform. CCTV5 is not able to find someone in the inherent circle.

In addition, there should be less restrictions in the explanation style. At present, in the commentary of CCTV5 work, there are a large number of broadcasting cavities without emotions. No matter how fierce the game, the audience can also let the audience fall asleep.

In fact, the current sports audience is very tolerant about the style of commentary. CCTV5 does not have to worry so much, not to mention that the same commentary cannot satisfy all audiences. Zhan Jun, Huang Jianxiang, He Wei, Su Qun, and Yang Yi will always have some fans who have no sense of their explanations.

Therefore, since the CCTV Sports Channel has re -shaken the spirit in the competing of copyright, why not go further, and "eclectic people" in choosing the explanation plan.

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