Four months of San Deng CCTV Finance Channel, Professor Beihanda University, authoritative analysis of sports economy hotspots

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From the continuous use of the Winter Olympics venue to the cause of the boom of the niche sports, Professor Bai Yufei, Beijing Sports University for four months, San Deng CCTV Finance Channel, to systematically analyze the real logic of the rapid rise of the sports industry, and deeply interpret the objective development of the high -quality development of the sports economy. Support, rationally study the potential risks of the sports market's stage prosperity. Now the recent interviews of Professor Bai Yufei are exceeded as follows as readers.

How to solve the "worldwide" problem after the game of the Winter Olympics

——The event is the foundation. Holding high -level events such as the World Championships and World Cups are the basic guarantees for the operation of Winter Olympic venues such as ice ribbons, ice cubes, Xuefei Tian, ​​Xuefeiyan, Xueyou Dragon, etc., and also enhance the world's influence and promote the international skating alliance, the world curling The Federation, International Ski and Skills Ski Federation, the International Snow Car Federation, the International Sleeid Federation and other single international sports organizations, as well as an important way to communicate with the strong ice and snow power; there will be audiences, tickets, catering, accommodation, accommodation The income of derivatives follows. Of course, it is also important to host domestic competitions and attract countries, especially the national teams of the national team along the “Belt and Road”.

——The facing the public is the core. In addition to the top international and domestic events, all venues should be open to the public all year round, which will maintain the popularity and popularity of the venue in itself. We know that such as ice cubic cubes have carried out activities such as curling experience, ice training, and ice performance; some tracks of Xue Feiyan will also be opened to high -level mass ski enthusiasts; Xue Ruyi will hold platform ski lovers to hold platform ski enthusiasts Skiing, training and experience activities will be held in the stands of snow. It will hold entertainment projects such as snow football to further expand the audience of skiing projects and meet the needs of public skiing.

——Four seasons operation is the key. Globally, the road of "three seasons for one season" is unreasonable. Therefore, high -level events+competition training+national fitness+tourism recreation+research education+business exhibition+... are worthy of vigorous promotion. It is understood that the Yanqing Olympic Park is gradually launching a series of holiday leisure projects such as mountainous colleges, happy ice and snow season, starry sky tent camp, Mengbao Research Institute, parent -child summer camp; Stores and duty -free shops introduce more star -rated restaurants to the competition area; to create a unique business conference space in the clear and quiet natural environment and high -altitude areas of the small Haituo Mountain, bringing a different experience in the same way. This is a typical four -season operation model.

—— The scale effect is king. To build world -class ski resorts such as the European Alps and the Canada Wasler, such as the European Mountains, a broad area, sufficient snowway, and rich scenes must be available, which is to produce scale effects. Based on this, on the one hand, it is necessary to use the overall development of the venue after the game. Taking Yanqing as an example, the three business card linkages of the Winter Olympics, World Garden, and Great Wall should be realized to closely integrate ice and snow venues with local resources and use them. On the other hand, it is necessary to promote the linkage of three regions, seize the opportunity of the construction of the Beijing Zhang Sports Cultural Tourism Belt, and use the convenience of fast transportation routes such as the Beijing -Zhangdian high -speed rail and Jingli high -speed speed. Express, attract more domestic and foreign ski enthusiasts, attract more snowfield ice rinks, and attract more national ice and snow equipment manufacturing enterprises and high -end ice and snow service companies to settle in, thereby promoting the development of the ice and snow economy. Then help the transformation and upgrading of the regional economic structure.

How to depict the blueprint of the first steel garden in the post -Winter Olympics era

Shougang is no longer a oversized steel factory or old industrial base, but it is also different from competition venues such as ice ribbon, Xue Feiyan, Xue Ruyi, and it is very different from non -competitive venues such as Winter Olympic Village and Awards Plaza. Two most prominent labels: industrial sites and Olympic heritage.

The industrial site of the 100 -year Shougang is very familiar and very eye -catching; the Olympic heritage is also genuine and distinctive. The main operation center of the meeting is also within it, including the "four ice" we often say.

Based on this, the future of Shougang Garden is to combine industrial sites and Olympic heritage more efficient, more amazing, and more perfect on the existing basis. And the new model of re -use of the world's industrial sites. "

After the Winter Olympics, Shougang Garden has basically realized the "four rejuvenation" of the central urban area of ​​the large city -cultural revival, industrial revival, ecological revival, and vitality revival. In the next step, we should continue to increase the mark of sports and strengthen the characteristics of green and technology. It is aimed at the positioning efforts of industrial culture and sports creative bases, traditional industrial green transformation and upgrading demonstration zones, and Beijing West high -end industrial innovation. +, Digital intelligence, and cultural and creative industries are re -effort. Of course, this requires not only the power of the entire district, but also the city's wisdom.

Why did the niche sports project "break the circle" in the past two years

——The direct reason is that the participation of traditional sports activities under the epidemic is limited. In the context of the current prevention and control, the holding of large sports events has been strictly restricted in many cities, and the frequency of mass sports activities of the upper scale decreased significantly. There is also a certain risk of cross -infection in indoor venues. The demand for fitness and leisure of the people is suppressed. People urgently need to find some exercise that can be performed outdoors, the organization is easier, the entry threshold is not too high, and the number of participants in a single event will not be too much. , Lu Chong, Patriotic, Cycling, etc., have entered everyone's sight. ——The indirect reason is that some social media take the initiative. In recent years, social media represented by Weibo, WeChat, Douyin, Kuaishou, Xiaohongshu, etc. have been deeply integrated into the lives of Chinese people. The monthly active users of the head platform are generally over 100 million. At the same time, many super net celebrities have also spawned various phenomenal events. The "breaking circle" of some niche movements in the past period has been related to the usage of the head of the head of the head and active force.

——The fundamental reason is that the demand for multiple sports after consumption upgrades has soared. The concentration of the niche sports project during this period is closely related to the improvement of national income. Judging from the research in the industry, after the per capita GDP per capita of a country exceeds 10,000 US dollars, the sports industry will usher in a big outbreak. People have also increased the degree of acceptance of non -traditional sports activities. Opportunities are popular, and individual projects even grow into a subdivided industry that cannot be ignored. After 1978, the United States and Japan after 1981 were the same. After the per capita GDP exceeded $ 10,000, the campaign, hiking, rock climbing, riding, skiing and other campaigns all achieved rapid development. In 2019, my country's per capita GDP exceeded $ 10,000 for the first time, and achieved steadily growth in 2020 and 2021. In this way, the popularity of some so -called niche sports in these two years is actually in line with the development law of the sports industry. The result is the result of the increase in the demand for multiple sports after the increase in income levels and the upgrade of consumption.

How to understand the role of social media in the rise of this round of niche movement

Whether it is cycling, flying disk, or waist flag rugby, Lu Chong, and paddle board, it is not a newborn movement in the strict sense, nor does it enter the country in the past two years. However, the audience was indeed limited before, and the exposure was low. It is due to the push of head social media that they have received a lot of attention in a short period of time, and some groups have joined the attempts, and then displayed and shared on the platform. With the cycling photos of the circle of friends, the number of notes related to the small red book on the flying disk has soared, the vibrato waist flag rugby small video is wonderful, etc., and attract more people to participate in these movements. The head social platform has added registered users and consolidated the market position. The public has found the exports of new fitness projects and emotional expression. Phenomenal -level events such as flying markets, riding fever.

In short, the fierce fermentation of the niche sports project on social media has led to its rapid development of offline; the expansion of the offline participating population has provided support for the rich online content, and then realized the online and offline With a win -win situation, the niche project has "broken".

The future potential of the cycling market

From the current point of view, compared to other niche sports, the industrialization foundation of the cycling market is the most solid, and the consumer group is the most stable, so the prospects are the most broad. Cycling can be understood as a kind of life and sports trend that appeared from a new journey of a comprehensive realization of a well -off to a common prosperity. It represents the return of a lifestyle. The sports methods of all ages are very suitable for modern people's outlook on life and consumption. Coupled with the policy support of the "Fourteenth Five -Year Plan" Sports Development Plan for the outdoor sports industry, there is no doubt that there is still huge room for growth in the cycling market.

From the perspective of the future development of the bicycle industry, the top priority is to solve the problem of being stuck in the neck of individual core components such as transmission. And more targeted to meet the needs of domestic cycling consumers, it is also a must to cultivate international competitive ethnic brands and then promote the transformation and upgrading of the entire bicycle industry.

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