Lu Chong, Flying Disk, Pattuel ... Why is the trendy movement so hot?
Author:Xinhua News Agency Time:2022.08.08
Xinhua News Agency, Chongqing, August 8th (Reporter Gu Xun) Have you seen people often play a kind of skateboarding on the square recently? Have you heard others asking for a "flying game"? Have you suddenly found that there are colorful "boats" in the river in the city? Lu Chong, flying plates, paddle boards, surfing ... August 8th is the 14th "National Fitness Day" in my country. In recent years, these trendy movements have risen "heat" and countless fans.
In a WeChat group of Lu Chong's lovers in Beijing, there are often people who go to the bowl pond in Chao Lai Forest Park at 6 in the morning and punch in the morning exercise, and then go to work after practicing. Ze Rui Rui, the director of Lu Chong Club on Friday, told reporters that she felt that Lu Chong was "fire" after the snow season in March this year. Lu Chong's full name "Land Surfing Board", as the name implies, is a skateboard that assisted on surfing on land. Now it is regarded as "Xueyou" as a "flat replacement" for skiing for non -snow season. Lu Chong was also nicknamed "the middle -aged man's twisting music" by netizens. Zerry said that Lu Chong was easy to learn. This year, the number of clubs increased by 70%year -on -year and operating income increased by 40%.
Wu Yang, a teacher of the School of Sports and Leisure and Tourism of Beijing Sports University, has been engaged in flying tray teaching and research for 4 years. He observed that the "fire" of the flying disk started from the end of last year. Wu Yang said that since this year, many students who have graduated have asked him for the lesson plan for flying disks, or consulting the training of flying coaches.
The phenomenon of "blocking the boat" because of the number of people playing paddle boards in Beijing is also circulating on the Internet. Yan Wei, "Novice", believes that the promotion of paddle boards is related to its low technology "threshold", and the entry is easy to advance and has enough space. This can "stick" a large number of enthusiasts.
At present, the sailboat movement is also very hot. In the waters of many domestic waterfront cities, the figures of players such as windsurfing, sailing, kite boards have become a scenery. In recent years, the promotion of sailing sports has broken through the stereotypes of people's regional restrictions. Han Jingting, Minister of the Media Department of the China Sailing Washema Sports Association, said that at present, nearly 50 waterfront cities in the country have carried out sailing cities. Plateau lakes like Fuxian Lake in Yuxi, Yunnan, have become sailing bases.
The Beijing Navigation Center is a sailing camp education institution. The brand manager Wang Yitan said that many Beijing members will bring their homes to Qinhuangdao on Friday night to spend a weekend at the sailing base. Buy a house near the base. "They turned the sailing movement into a way of life," Wang Yitan said.
Coincidentally, when Li Qian, an office worker who was a surfing coach part -time, said that when he talked about surfing, he also thought that it was not only the moment that the enthusiasts could not stop stimulating at the moment of the waves. life. In the context of immoral prevention requirements, these outdoor movements bring their own different charm and cut the consumer demand of the public.
Is the trend "fire" suddenly? In the eyes of Meng Fan, an investor in senior sports industry and chairman of the Black Butterfly Holding Group, all this has a profound root. Meng Fan believes that, first of all, these movements are very "cool" and have strong display. In the Internet era, they have the innate conditions of "red"; second, in recent years, the development of these movements and entertainment consumption have promoted each other. Variety shows have taken the initiative to find Sports such as surfing, skateboarding, etc., attract more people to know and try these movements; again, the trendy movement is full of enthusiastic, competitive, and positive enterprising cultural characteristics, which coincides with the positive state of people.
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