The first dynamic sports icon in the history of the Asian Games has come!How are they "born"?

Zhejiang News Client reporter Shen Lianyu

On August 8th, on the occasion of the 14th "National Fitness Day", in order to show the highlights of the "Intelligent Asian Games", the Hangzhou Asian Organizing Committee was based on the 40 large and 61 sub -static sports icon. The first dynamic sports icon was released in the history of the Asian Games, in order to encourage more people to participate in sports.

Sports icons are one of the important visual images of the Hangzhou Asian Games. With the evolution of the race communication technology, dynamic sports icons have become the mainstream trend of visual image and landscape design in large -scale events. Both the Tokyo Olympics and the Beijing Winter Olympics have launched dynamic sports icons, and this move is the first time in the history of the Asian Games.

What are the characteristics of this dynamic sports icon? What kind of design story behind. Before the release, the reporter interviewed the design team of the dynamic sports icon.

The design of this dynamic sports icon is led by Professor Yuan Youmin, Associate Professor Xuan Xuejun, Associate Professor Chen Shen, and other professional teams of the Chinese Academy of Fine Arts. Under the guidance of the Hangzhou Asian Organizing Committee and relevant parties, it has been repeatedly modified and optimized for one and a half years. to make.

"The dynamic sports icon released this time is the color of the main image of the Hangzhou Asian Games. As the core technology of the design, the game engine, through the dynamic motion process, background brushing, and fixed frame display three -step style, to interpret the "attitude" and "potential" of sports, and finally form a smooth animation effect.

Dynamic sports icon design is still based on the visual image of static sports icons. But the biggest difference between the two is that the perception of the discipline boundary is different. Yuan Yimin told reporters that traditional graphic design is the processing of information elements in a two -dimensional space. This form has achieved the best state of the picture through black and white relationships and rhythm relationships. However, with the development of science and technology, digital media has broaden its expressiveness, and dynamic plane has become a new normal design. This form that connects countless static icons is based on static icons and has both animation characteristics. Therefore, under the premise of taking into account the characteristics of traditional language, design needs to change professional ideas.

"There are many difficulties." Yuan Yimin said, for example, it usually takes 24 frames of static pictures to make an animation in a second. These pictures are not coherent after making dynamics, and there will be some small frustration, and a dynamic sports icon of about 2 seconds. It often needs 60 frames to 70 frames, which also requires that there are no errors for all settings to complete in one breath. Once a small error appears in the middle, it is necessary to overthrow.

For the design team, the workload is huge. In order to make the movement of dynamic sports icons in line with reality, the team watched a large amount of information and game videos to understand the key and essentials of each sports project. "Some sports actions are not good -looking in the spread. We also need to think about how to convert sports movements into visual actions on the basis of conforming to practical." Yuan Youmin said.

Taking the sports icon of fencing as an example, it is completed by a step and a fencing action. "This action is actually very fast, and it can be completed in about 0.5 seconds at normal speed, so it is necessary to perform artistic treatment when making." Yuan Youmin said that we used a special effect "bullet time" that will be used in film and television dramas to use one with one. The elegant slow movement is played back, so that more people can understand the human body's movements, rhythm and rhythm through sports icons, which can be understood by sports icons. This is an expression of visual aesthetics.

For example, the shooting sports icon, the design team chose to shoot the flying saucer. In reality, due to the recoil of the gun, we will have a shake and observe carefully after completing this action. This tiny jitter will also truly reproduce in the icon.

For Yuan Youmin, in the design of the entire dynamic sports icon, the most memorable thing is the expression of music. In the dynamic sports icon system released by the Asian Organizing Committee, the background music is mainly Jiangnan silk bamboo, and the drum music is integrated. And cultural value, so that sports icons can be presented to the application scenarios in different media forms. "We are visual workers, and music is not expertise." Yuan Youmin told reporters that from plane to animation, from silent to soundtrack, this test of cross -professional is undoubtedly tortured, but the final effect is also the most pleasing.

It is reported that when the design of the entire dynamic sports icon is completed, the team takes 3 months to slowly determine the final music solution from several different creative editorial vetors. On the one hand, the soundtrack must show the spirit of the Asian Games, and on the other hand, it must also reflect the urban humanities. In the rhythm, drum sounds are because the characteristics of sports are closely related to this rhythm, and Jiangnan silk bamboo can better show the humanistic taste of Zhejiang.

The reporter learned that after the release of this dynamic sports icon system, it will be widely used in the fields of venue logos, media broadcasting, urban landscapes, and media promotion. The audience of the cultural background has further enriched the expression of the aesthetic culture of the Asian Games.

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