Move!The first dynamic sports icon in the history of the Asian Games is released

Source: Voice of Zhejiang reporter Ma Xinyu, intern Wang Yunou

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As a signature result of large -scale events, sports icons are one of the important visual images of the Hangzhou Asian Games. In order to conform to the trend of new media communication and highlight the highlight of the "Intelligent Asian Games", on the basis of the 40 large and 61 sub -static sports icons that have been launched before, the Hangzhou Asian Organizing Committee released the first dynamic sports in the history of the Asian Games today. icon.

The dynamic sports icon of the Hangzhou Asian Games continues the main image of the Hangzhou Asian Games "Hong Yun Zi" and follows the principle of sports icon function, and uses action capture and game engine as the core technology of design. , Display the three -step style of fixed frames, interpret the "attitude" and "potential" of sports, and form a smooth animation effect. The video animation action of the dynamic sports icon system is accurate, the rhythm is clear, and the effect is clear at a glance. Background music is mainly Jiangnan silk bamboo, integrates drum music, and perfectly integrates the charm of Jiangnan water village with the power of sports competition, which not only expresss the rhythm of the rhythm of sports projects, but also shows the meaning and cultural value of the times. It is enriched to the existence of the sports icon, which is suitable for application scenarios for different media forms.

The design of this dynamic sports icon is led by Professor Yuan Youmin, Associate Professor Xuan Xuejun, Associate Professor Chen Shen, and other professional teams of the Chinese Academy of Fine Arts. Under the guidance of the Hangzhou Asian Organizing Committee and relevant parties, it has been repeatedly modified and optimized for one and a half years. to make. After the release of this set of dynamic sports icon systems, it will be widely used in the fields of venue logos, media broadcasting, urban landscapes, and media promotion. The favorite of the Asian Games aesthetic culture has been further enriched.

It is reported that with the evolution of the race communication technology, as the current popular creative form, designing and applying dynamic sports icons has become the mainstream trend of visual image and landscape design in large -scale events. The 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics have launched dynamic sports icons, and this move is the first time in the history of the Asian Games.

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