"Double Olympic Elements" fully injected into the Beijing Olympic City Sports Culture Festival

On the evening of August 5, the 13th Beijing Olympic City Sports Culture Festival was grandly opened in the Yongle Youth Sports Camp in Changping District, Beijing. This year's sports culture festival has held special sports cultural activities such as "Double Olympic Base Camp" and "Sports Culture Festival Mass Sports Competition" full of double Olympic elements. The effect of the Olympic Games has promoted the development of the Olympic culture, and the style of the "double Olympic city" spread further. The Cultural Festival will continue until March next year.

The launching ceremony of the 13th Beijing Olympic City Sports Culture Festival

The Beijing Olympic City Sports Culture Festival is hosted and hosted by the Beijing Olympic Urban Development Promotion Association. At the opening ceremony held on the evening of August 5th, the innovative concept of "Shuangao Sports Cultural Campus" was highlighted. Through special dance design and venue stage layout, the elements of the "big canopy" are reflected, and in the future, the "double Olympic Sports Cultural Campus" enters the regions of Beijing to create a unique Olympic brand influence.

The opening ceremony focuses on the three chapters of "Meeting the Olympic", "Meeting · China Beijing", "Wonderful · Double Olympic City". The session focuses on the deep origins of Beijing and the Olympic, creating a wonderful immersive audiovisual feast for the audience.

The launching ceremony of the 13th Beijing Olympic City Sports Culture Festival

Fu Xiaohui, Secretary -General of the Beijing Olympic Urban Development Promotion Association, said that on the basis of the original Summer Olympics content, this Sports Culture Festival adds the unique charm of the Olympic culture of the "Double Olympics" Olympic culture in Beijing. The district signed a strategic cooperation agreement to jointly create a sports and cultural leisure place that integrates the Olympic, culture, sports, and tourism.

The launching ceremony of the 13th Beijing Olympic City Sports Culture Festival

According to reports, the Beijing Olympic City Sports Culture Festival is the first time that the Beijing Olympics has successfully held the Winter Olympics and became the first double Olympic cities in the world. The full injection of the two Olympic elements is the distinctive feature of this Sports Culture Festival. This event was exhibited by the Double Olympic Base Camp, Double Olympic Culture Theme Exhibition, the 18th Beijing International Sports Film Week, Swimming Challenge, Little Iron Man Tournament, Women's Huanhu 10km Challenge Challenge, Beijing Terrace Story Challenge, Olympic Games, Olympic Games A series of activities such as friendly city cage football invitations, diplomats in China, and the Five Rings Medal Youth Olympic venue challenge. More than 10 activities such as the market for the market, the challenge 9 seconds 83, the challenge 20m 58, the Olympic badge exchange market, and the children's sports puppet show performance; Out, the main exhibition area was launched in the Summer Palace Park on July 31; the eighteenth Beijing International Sports Film Week will be selected from the theme of "Light and Shadow Yao Shuang Olympics, together with the future", and will be selected Out of 18 outstanding works, go to Italy to participate in the 40th Milan International Sports Film and Television Festival Global Finals; the Beijing Takaka Ball Challenge is the International Emerging Sports Competition. The Medal of Youth Olympic Games Challenge will be held in the National Speed ​​Skating Pavilion in September.

Double Olympic Camp Camp Activity Scene

The Sports Culture Festival will also carry out a series of publicity and promotion activities, and at the same time, the topic interaction of the topic of "#享 享 享 享 享#" will be carried out on many new media platforms. The Sports Culture Festival opened from August 5th and continued until March next year.

This year's Beijing Olympic City Sports Culture Festival will be based on the Changping District Yongle Youth Sports Base Camp in Changping District around Shisanling Reservoir and the Juyongguan Scenic Area with the beautiful scenery of the "Juyong Die Cui" as the main event location. At the same time, Changping District will use the Beijing Olympic city sports Cultural festivals are the opportunity to promote sports, culture, and tourism consumption in the region, create a number of boutique travel tour lines, enhance the tourism brands in the region, and create a strong double Olympic atmosphere with rich content, and create a double Olympic sports culture with innovative concepts. ", Inherit and carry forward the precious wealth left by" Double Olympics ".

Double Olympic Camp Camp Activity Scene

The Beijing Olympic City Sports Culture Festival was founded in 2010. It is a sports and cultural activity supporting the public supported by the Beijing Municipal Government and hosted by the Beijing Olympic Urban Development Promotion Association. After more than ten years of careful cultivation, it has now become an Olympic theme cultural brand with important popularity and influence.

(Wang Dong, a reporter from Guangming Daily All -Media)

Source: Guangming Daily All Media Reporter Wang Dong

Responsible editor: Zhang Yongqun

Edit: Zhang Xueyu

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