The European Football League returns to CCTV!The three major leagues started this weekend, and Chinese fans enjoy free football feast

Qingdao Daily/Guanhai News August 5th News This weekend must be a festival for fans who love the five major European leagues. The European Football League, which has a long time, finally welcomed the return. With the three major leagues of the Bundesliga, Ligue 1 and the Premier League officially kicked off the new season this weekend, Chinese fans can finally watch the performance of giants such as Bayern, Manchester United, Tottenham, and Tottenham.

According to the latest broadcast preview released by CCTV, at 2:25 in the morning of Beijing time, the first round of the Bundesliga will be broadcast in the first round of the Bundesliga, and Bayern Munich plays Frankfurt. At 21:30 on the 6th, Berlin United and the Derby War in Berlin and Berlin Hetta. Yangwu will start the first round of the Premier League on the 6th at 21:55 on the 6th. At 2:55 am on August 7th, the first round of Ligue 1 will broadcast Cleon VS Paris Saint -Germain. The heaviest Manchester United VS Brighton will start broadcasting at 20:55 on the 7th.

Since 1989, CCTV has been broadcasting in the Serie A League, and has been undulating in 32 years, but has never stopped broadcasting the five major European leagues. However, in recent years, with the rapid development of the Internet media, the copyright of the five major leagues has also been speculated in China in China. Last season, CCTV only had the right to broadcast the Ligue 1 league, which was criticized by fans. In the new season, CCTV began a comprehensive recovery of copyrights. As of now, the broadcast rights of the Premier League, Serie A, Bundesliga, and Ligue 1 have already been owned. The broadcast copyright negotiations with La Liga are also underway. I believe that the five major leagues have returned to CCTV for the corner.

CCTV's recovery of the five major league broadcast rights also means that the money burn of Chinese sports events in copyright has passed. After CCTV abandoned the broadcast, the most commercial Premier League was taken over after CCTV abandoned the broadcast. The broadcast copyright fee of more than 100,000 US dollars a year now does not seem to be high, but later the crazy bidding of the online platform has caused the Premier League broadcast fee to rise. By the end of 2016, PP Sports even announced that it was $ 721 million in a sky -high price price of 3 years. From 2019-2022, the Premier League broadcast rights in mainland China have been converted to the annual price of more than 200 million US dollars, becoming the largest overseas order in the history of the Premier League.

But in fact, although after many years of cultivation, the Chinese market has gradually been willing to pay for sports events, but the number of this group is far from optimistic. The price of sky -high prices also allows these network platforms to carry heavy burdens on the back. Especially the impact of the new crown epidemic, in the case of three months of the Premier League, PP Sports, which has paid half of the contract, applied for a refund to the Premier League and extended the contract, which was rejected by the Premier League. In the end, PP Sports chose to terminate the contract in advance. Subsequently, Tencent took over the Premier League copyright with a "cabbage price" of $ 10 million a year. Compared with the price of $ 50 million in the Premier League copyright of the Premier League more than ten years ago, it was even lower.

For the copyright owner, China's Internet platform can indeed drive enough price, but the default rate is amazing. This also made the competitors have to re -consider the actual situation of the Chinese market, and holding CCTV's big tree became a top priority. Through CCTV's unparalleled coverage, their business purposes are achieved. Of course, the cooperation between CCTV and the Premier League is not a live broadcast, but to choose two games per round for live broadcast. Even so, it is happy for fans who love the Premier League. (Qingdao Daily/Guanhai journalist promise)

(Author: promise)

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