Shenzhen's per capita sports consumption nationwide leading high -quality development realization demonstration

Reporter: Shangfei Producer: Jin Donghe

Recently, Shenzhen Culture, Radio, Television Tourism and Sports Bureau issued the "Shenzhen Municipal Resident Sports Consumption Report" (hereinafter referred to as the "Report"). The "Report" shows that in 2021, the total size of Shenzhen sports consumption was 61.748 billion yuan, and per capita sports consumption was 3492.21 yuan, an increase of 9.9%year -on -year, leading the country.

Per capita sports consumption is 3492.21 yuan, an increase of nearly 10%

The Shenzhen Cultural Radio, Television Tourism and Sports Bureau organized the 2021 citizen sports consumption survey, and went deep into more than 300 communities in more than 90 streets in Shenzhen in Shenzhen to carry out work, and finally formed the "Report". The "Report" shows that in 2021, the total size of Shenzhen sports consumption was 61.748 billion yuan, and the per capita sports consumption was 3492.21 yuan, accounting for 7.5%of the per capita consumption expenditure. Per capita consumption expenditures increased by 316.86 yuan over the previous year, an increase of 9.9%year -on -year.

With the release of policies such as the "Opinions on Deepening the Integration of Physical Education and Promoting the Healthy Development of Youth" in 2020, Shenzhen carried out pilot work in various districts in various districts. Driven by policies, the consumption expenditure of sports training and education services was 341.12 yuan, an increase of 175.48 yuan over the previous year, an increase of 105.9%year -on -year, accounting for 9.8%of sports consumption.

I love long -distance running and badminton, prefer to move near the house

With the improvement of infrastructure such as Shenzhen Fitness Trails and Sports Parks, the easy participation of the "Long Broken and Fitness Walk" movement has gradually increased, which has further enhanced the willingness of Shenzhen citizens to participate, with a participation rate of 48.4%.

In a good sports atmosphere, the popularity of badminton, basketball, swimming, fitness yoga, and table tennis has continued to increase, becoming the main categories of activities of citizens, with the participation rates of 45.2%, 31.2%, 21.4%, 17.1%, and 16.1%. It is worth noting that outdoor, hiking, and climbing have decreased by 11.8%compared with the previous year, indicating that today citizens are more inclined to carry out hiking campaigns near their own houses and communities.

As well as

Sports goods consumption accounts for nearly 70 %, online consumption increases

In recent years, Shenzhen's sports consumption structure has accelerated the upgrade, showing the characteristics of the improvement of the satisfaction of quality to pursuing quality, from material products to more service consumption, and transformation from imitating consumption to personalized and diverse consumption.

Video live broadcasts and "cloud meetings" have risen, which effectively enhances the proportion of citizens' online sports consumption, especially physical sports goods consumption.

From the perspective of consumption composition structure, Shenzhen citizens have the highest spend on sports goods consumption, with per capita consumption of 2419.98 yuan, accounting for 69.3%of sports consumption; followed by fitness and leisure, per capita consumption is 579.36 yuan, accounting for 16.6% Essence

Deep integration of cultural and sports brigades into new hotspots of consumption

Shenzhen continues to expand the integration development model of "sports+culture" and "sports+tourism", and carry out pilot work of physical education integration in various districts. In terms of "sports+culture", the consumption expenditure of sports training and education services was 341.12 yuan, an increase of 105.9%year -on -year, accounting for 9.8%of sports consumption. In terms of "sports+tourism", Shenzhen makes full use of the location and resource advantages, promote the integration of sports tourism, and strives to create a well -known global tourism demonstration city, international characteristic tourism destination, and the most innovative international coastal tourism in Asia Pacific City. In 2021, the per capita consumption of sports tourism in Shenzhen was 116.56 yuan, an increase of 4.27 yuan over the previous year, accounting for 3.2%of sports consumption.

Hope to increase more sports venues

Shenzhen is building a first -line demonstration zone in socialism with Chinese characteristics and internationally renowned sports cities. Through the streets and alleys of Shenzhen, citizens can be seen everywhere participating in various fitness exercises.

Building more sports venues (football, basketball, badminton) is currently the main fitness demand for Shenzhen citizens. In order to meet the needs of citizens to participate in fitness exercise, Shenzhen will use limited land resources to build stadiums and propose two major innovation indicators -by 2025, the area of ​​the stadium area of ​​each square kilometer will reach 18,700 square meters, and the use rate of stadiums will increase by 10.0%. It is equivalent to increasing the construction area of ​​the sports venue of 7.5 million square meters; planning Shenzhen's newly built or expanded 10 sports parks in Shenzhen, with more than 20,000 sports facilities, of which at least one national fitness center is built. At that time, Shenzhen will achieve full coverage of 10 minutes of fitness circle, and the proportion of the population of physical exercise will increase to 48.0%.

Five major improvement measures to promote sports consumption first demonstration

Under the current trend of high -quality development, Shenzhen has proposed five major improvement measures to promote sports consumption preliminary demonstration.

Shenzhen will strengthen regional linkage, promote interaction and collaboration between regions in terms of event organizational and mass activities; continue to make full use of communities and campuses to develop the sports space of projects such as balls, walking, etc.Following; through the interactive interaction of the correlation of event activities at the streets and communities, the citizens can truly feel the sports atmosphere of Shenzhen and cultivate sports habits; it will strengthen the promotion and experience guidance of emerging fashion sports consumer activities such as e -sports, ice and snow, and maritime sports;It will be more targeted to select the theme of the Expo, learn more about sports and cultural knowledge for the citizens, promote the degree of participation of sports activities, and then enhance the formation of a better foundation for sports consumption.(The picture of this article is provided by Xinhua News Agency, Shenzhen Culture, Radio, Radio, Radio, Radio, Radio and Tourism and Sports Bureau)

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