Shenzhen per capita sports consumption is 3492 yuan, leading the country

Recently, Shenzhen Culture, Radio, Television Tourism and Sports Bureau issued the "Shenzhen Municipal Resident Sports Consumption Report 2021". The "Report" shows that in 2021, the total size of Shenzhen sports consumption was 61.748 billion yuan, and per capita sports consumption was 3492.21 yuan, an increase of 9.9%year -on -year, leading the country.

▲ With the improvement of infrastructure such as Shenzhen Fitness Trails and Sports Parks, citizens' fitness enthusiasm is high. Shenzhen Evening News reporter Lin Weihang Photo

Per capita sports consumption increased by nearly 10%

The Shenzhen Cultural Radio, Television Tourism and Sports Bureau organized the 2021 citizen sports consumption survey to carry out work in 10 districts (new districts) in Shenzhen. The "Report" shows that in 2021, the per capita sports consumption of sports in Shenzhen accounted for 7.5%per capita consumption expenditure. Per capita consumption expenditure increased by 316.86 yuan over the previous year.

With the release of policies such as the "Opinions on Deepening the Integration of Physical Education and Promoting the Healthy Development of Youth" in 2020, Shenzhen carried out pilot work in various districts in various districts. Driven by policies, in 2021, Shenzhen Sports Training and Education Service Consumption expenditure was 341.12 yuan, an increase of 175.48 yuan over the previous year, an increase of 105.9%year -on -year, accounting for 9.8%of sports consumption.

Shenzhen has made full use of its location and resource advantages, and strives to build a well -known global tourism demonstration city, international characteristic tourism destinations, and Asia Pacific's most innovative international coastal tourist cities. In 2021, the per capita consumption of sports tourism in Shenzhen was 116.56 yuan, an increase of 4.27 yuan over the previous year, and the proportion of sports consumption was 3.2%.

Citizens love long -distance running and playing badminton

Shenzhen is building a first -line demonstration zone in socialism with Chinese characteristics and internationally renowned sports cities. With the improvement of infrastructure such as Shenzhen Fitness Trails and Sports Parks, the easy participation of the "Long Broken and Fitness Walk" movement has gradually increased, which has further enhanced the willingness of Shenzhen citizens to participate, with a participation rate of 48.4%.

In a good sports atmosphere, the popularity of "badminton", "basketball", "swimming", "fitness, yoga" and "table tennis" continued to increase, becoming the main category of activity citizens, with 45.2%, 31.2%, 21.4%, respectively. , 17.1%, 16.1%. The "outdoor, hiking, climbing" mention rate decreased 11.8%compared with the previous year, indicating that today citizens are more inclined to carry out a "hiking" campaign near their own houses and communities.

Online sports consumption is in the ascendant

Affected by the epidemic, consumer forms mainly based on offline experience and field participation have been greatly affected. At the same time, the rise of video live broadcasts and "clouds" and other methods have effectively improved the online sports consumption of citizens, especially physical sports products, especially physical products. The proportion of consumption.

From the perspective of consumption composition structure, Shenzhen citizens have the highest spend on sports goods consumption, with per capita consumption of 2419.98 yuan, accounting for 69.3%of sports consumption; followed by fitness and leisure, per capita consumption is 579.36 yuan, accounting for 16.6% Essence

10 minutes of fitness circle to speed up construction

Building more stadiums (football, basketball, badminton) is currently the main fitness demand for Shenzhen citizens. Shenzhen will use limited land resources to build stadiums and propose two major innovation indicators -by 2025, the area of ​​the stadium per square kilometer will reach 18,700 square meters. The construction area of ​​the stadium; planning Shenzhen's newly built or expanded 10 sports parks in Shenzhen, with more than 20,000 sports facilities, of which at least one national fitness center is built. At that time, Shenzhen will achieve full coverage of 10 minutes of fitness circles, and the proportion of the population often participating in physical exercise is expected to increase to 48.0%.

Five major improvement measures to demonstrate first

Under the current trend of high -quality development, Shenzhen has proposed five major improvement measures to promote sports consumption preliminary demonstration.

Shenzhen will strengthen regional linkage, promote interaction and collaboration between regional promotion in the event and mass activities; continue to make full use of community, campus and other sports space to shorten the distance from citizens to carry out sports activities; Sexual interaction work allows citizens to feel the sports atmosphere of Shenzhen and cultivate sports habits; it will strengthen the promotion and experience guidance of emerging fashion sports consumption activities such as e -sports, ice and snow, and maritime sports; Understand sports culture, promote the degree of participation of sports activities, and improve the formation of sports consumption.

Shenzhen Evening News reporter Huang Wen intern Deng Xintong

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