A "small" skateboard slipped out of the "big" market

Stepping on the "Lu Chong Ban", the heart of the respondent was flying to the seaside.

Dolphin jumping, horizontal brakes, tips ... skateboarders attract passers -by to stop using wonderful actions. On the eve of the thirteenth National Fitness Day, niche movements including skateboarding and roller skating have been "fire". Many adolescents have entered the "circle" under the leadership of their parents, and "Lu Chong" even became the "new square dance" in the minds of middle -aged people. Skateboarding sports achieved real ages. It is reported that in September this year, skateboarding will appear as the 19th Asian Games as the official competition.

The popularity of skateboarding has led to the rapid development of the relevant training industry and equipment manufacturing industry. Some people in the industry said that as early as 2016, when the skateboard entered the 2020 Tokyo Olympics, he could foresee the rise of skateboarding in my country.

Product sales rise

According to the "Compulsory Education Sports and Health Curriculum Standards (2022 Edition)" released by the Ministry of Education in April this year, skateboarding is included in the emerging movement. The changes in these environmental environments have also made more and more parents start supporting children to learn skateboarding.

On July 24, the reporter saw in a skate park in Haidian District, Beijing that there were about four or five sliding hands on the scene practicing the action, of which there were many youth sliding hands. "Skateboarding is simple, but it is not easy to make high and difficult moves. I have been playing skateboarding for almost a year, and I just counted the taxi hand." Zhang classmate Zhang told reporters, "Many students are also playing, and I feel that the action is handsome. It can also highlight personality. My friends and I often graffiti and stickers on the skateboards. It can be said that everyone’s skateboards are different. "

The discussion of skateboarding on social media is also very popular. The reporter searched and found that there were 760 million reading and 513,000 discussions on Weibo on Weibo. In the Xiaohongshu, there are more than 970,000 skateboarding notes; the accumulated video accumulated video on skateboarding on the Douyin reached 18.68 billion times.

Consumers are buying skateboard Liu Yuan/Photo

The fiery of the skateboard has also led to the rise in product sales. On July 25, the reporter saw in a sports shop in Shijingshan District that many consumers were buying skateboarding. "Skateboards are divided into a variety of types of fish plates, long boards, and double -yarn. The price ranges from hundreds of yuan to thousands of yuan." Sales staff in the store told reporters, "In recent months, skateboarding sales have risen obviously, and there will be on weekends. Many people come to consult and buy. Some novel skateboards with novel board patterns are sold quickly and need to be replenished frequently. "

The data shows that taking Douyin e -commerce as an example, the sales of sporting goods of Douyin e -commerce in 2021 increased by 365%year -on -year. Basketball, climbing, surfing, and skateboards have become the four most popular spouts for consumers. Among them, the sales of skateboarding products increased by 353%.

The relevant person in charge of the obtain client pointed out that the sales of skateboarding in June this year have increased by nearly twice the year -on -year. The prospects of this market in the future are very considerable, but compared with the far -old foreign countries, the domestic market is still budding.

He Guofeng, general manager of Ningbo Jinfeng Sports Equipment Co., Ltd., said in an interview with reporters that in fact, as early as 2016, when the International Olympic Committee voted to enter the 2020 Tokyo Olympics through skateboarding, it was foreseeable to foresee the rise of skateboard heat in my country. Essence

From July 18th to 22nd, the photos of the photos of the Ningbo Skateboarding Team selected trials were confession.

The number of applicants has doubled year -on -year

The skateboard heat also brought up the relevant training. "Skateboards are the same as other sports. If you do n’t have a basic rash, you will be injured. Baning is common." Mr. Yang, who is taking his son to practice skateboarding, told reporters, "The purpose of letting children play skateboarding was only to cultivate interest and exercise, but later After understanding the potential risks when the action is irregular, I reported it to him to avoid exercise damage and master the skills. "

Clubs and skate venue operators have also launched skateboarding courses. According to a person in charge of an outdoor club in Shijingshan District, Beijing, since this year, the number of applicants for skateboarding related courses has doubled by nearly double than last year, most of which are young players. Among them, the average price of single -section experience courses is around 70 yuan to 200 yuan, and private teaching lessons for action teaching will be more expensive.

From the data, it can be seen more intuitively for teenagers' love for skateboarding. According to CCTV Finance and Economics, the skateboarding has increased more than 6 million participants in the country in the past two years, and the age has become aging, mostly between 8 and 12 years old. Up to now, the national skateboarding standard venues have exceeded 200 yuan, nearly 400 skateboarding clubs, and tens of millions of enthusiasts participating in skateboarding.

Faced with the increase in the increase in young people, companies also adjusted their product segmentation in time. "Most adolescent scholars may use higher frequency and greater wear of skateboarding. Therefore, the production of some high -cost skateboards is more in line with the environment of beginners. At the same time Guofeng told reporters, "In order to reduce the difficulty of buying, these skateboards are often sold with training courses. In this way, parents have professional coaches and a reliable skateboard after purchasing courses, saving time and effort."

Customized service one person, one IP

The impact of the rapid increase in the number of skateboarding enthusiasts also leads to the corporate end. As an old -fashioned company with a history of more than 20 years, the production line of Ningbo Jinfeng Culture and Sports Equipment Co., Ltd. has also opened up horsepower. He Guofeng told reporters that in response to the rise in skateboarding, the company adjusted production equipment and increased production lines to face the needs of export and domestic sales. At present, the monthly output is about 7,000 to 10,000 pieces, and the annual shipment is about 100,000 pieces. Rising demand has also attracted more and more companies to enter the "skateboarding". Data from Tianyan Check shows that in the past two years, there are 221 new skateboarding and related product manufacturing companies in my country's market, with an average growth rate of 18.31%. Corney Management Consulting Company and Tmall's motion outdoor trend insights predict that the size of China's sports outdoor market will be close to 600 billion yuan in 2025, and there is still much room for development in the future.

Skateboarding with a personality is waiting for a person with a personality owner to Mengchuan/Photo

DIY skateboarding is also a big pleasure of interviewees.

In addition, the skateboard culture contains street culture. When "brushing the street", it has a tailor -made skateboarding skateboarding. Therefore, some players will be in the skateboard shop to allow professionals to design and assemble skate according to their physiological characteristics, gliding environment, and technical level.

"A normal skateboard can let the skaters get started, but proficiency needs to be customized according to personal level." A person in charge of a skateboard studio told reporters that in addition to practicing difficult movements, DIY skateboarding is also a great fun of skateboarding.

Some manufacturers also set up customized services to meet the personalized needs of small and micro subjects. He Guofeng introduced: "In fact, the skateboarding is very casual. From sliding hands to skateboarding operators to clubs and clubs, each subject is an IP and has different aesthetics. The particularity of the demand has opened OEM cooperation to allow different players and clubs to design skateboard themselves, so that you can directly locate your own aesthetic point. "

"The rise of outdoor niche movements such as skateboarding means that the lifestyle of trying to try new things is rising. Young people who dare to make a dare to get happiness in sports have accelerated the popularity of national fitness concepts. The development of manufacturing. Although there is still a certain gap with the relatively mature international market, the prospects are bound to be broad. "He Guofeng said.

Text | This newspaper intern reporter Liu Yuan

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