A "coupon", leveraging the Jiaxing sports economy

A few days ago, in order to effectively guide, activate and release the vitality of the sports consumer market, and further improve and drive the level of sports consumption and consumer motivation of the masses, our province has launched measures such as issuing sports consumer coupons. How can the "coupon economy" leverage the sports consumer market, and how many people can benefit from it?

June 17th report reporter report

Today, the reporter learned from the Jiaxing Sports Bureau that since June, Jiaxing City has launched sports consumer coupons in the "Zheli Office -Community Sports".

In the first round, 20,000 pieces were distributed, the receipt rate reached 100%, 18,475 were used for the use of the verification, and the nuclear sales rate reached 93.15%. The actual payment amount of the user is 258,8944 yuan, the total output amount of sports consumer vouchers is 3520254 yuan, and the consumer voucher input production ratio (ROI) reaches 377%. The second round was issued 21,423, including Jiaxing Bank over 1000 minus 500 overlay coupons. As of July 28, the number of vouchers had been verified by 18531, the amount of audio sales was 982,150, the verification rate was 87.79%, the user paid amount was 255,2001 yuan, the total amount of output of sports consumer coupons was 353,415 yuan, and the inventory output ratio ratio ratio was driven. (Roi) 358%.

Sports consumer vouchers can be used in 159 sports training and other institutions in Jiaxing City. It includes public projects such as football, basketball, swimming, and also has a niche choice such as fencing, physical fitness, rock climbing. According to the statistics of consumer vouchers, the top five of Jiaxing citizens' favorite sports types are swimming, taekwondo, fitness, dancing, and badminton.

The Dance Dance Art Training Center is a institution that provides sports and leisure and dance training. Since the signing of the contract, it has been pulled by sports consumer vouchers. First.

"As of now, about 500 people have been sold at the venue, the sports consumption produced by sports consumer vouchers has produced more than 500,000 yuan. This has given the teams that were originally affected by the epidemic. The person in charge Liu Honglin felt the recovery of the sports consumer market. "Originally difficult to prepare for loans to pay for rent, now I have finally passed the difficulty." Liu Honglin believes that sports consumer vouchers have also allowed more people to enter the stadium and participate in sports.

On the one hand, sports consumption vouchers have boosted the citizens' confidence in consumer confidence in the context of the normalization of the epidemic prevention and control, and on the other hand, it has greatly improved the business of merchants and helps economic recovery.

The relevant person in charge of the Jiaxing Sports Bureau told reporters: "Jiaxing Sports Consumer Consumer Council has 6 major characteristics of 6 major characteristics of the 6 major characteristics of access to work with standardization, accuracy of docking, digitizing regulation, issuing normalization, diversified investment, and diversification of scenes. Jiaxing sports fitness consumption, enhance the confidence of the sports industry, and promote the development of the sports industry. "

On August 8th, Jiaxing will also issue a new round of sports consumer coupons. At the same time, a superposition coupon worth 500,000 yuan and 600,000 yuan is launched to leverage social forces and financial capital forces to allow citizens to enjoy more when sports fitness. More affordable. At the same time, the Jiaxing Sports Bureau also jointly cooperated with many banks to cooperate with the sports industry's financial cooperation to provide sports companies with financial services such as loan discounts.

(Newspaper reporter Hong Xuan)

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