Primary and secondary school students are addicted to buying blind boxes. How to guide children not to "blindly buy"?

Author:China Education News Time:2022.08.12

Little A mother: My 13 -year -old daughter likes to buy blind boxes. It started to buy one by one. Later, two or two bought, now it is a set of buying.

Little B's mother: My baby is too. I would rather buy a blind box if I would rather not eat ice cream. I would rather take him by detouring.

According to relevant reports, primary and secondary school students spend thousands of dollars every year when they buy blind boxes, while stationery blind boxes and card blind boxes are most sought after by primary and secondary school students.

1

The potential psychology behind the child buy a blind box

Junior high school student Xiao Lan saved the usual pocket money to buy anime card blind box, which cost about 3,000 yuan a year.

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Primary school students were purchased and packed with 20 sets of pens in order to get hidden models, which cost more than 2,000 yuan.

The child's purchase of blind box addiction has caused many parents to worry:

An expert analysis: Buying a blind box is a kind of "cultural consumption". Each kind of blind box has a cartoon image that children like, each time there are surprises and hidden models.

Children like blind boxes. On the one hand, they like this sense of surprise. On the other hand, they may be social needs. Everyone communicates and discuss, and enjoy the feeling of being watching and paying attention to everyone.

2

Expert support: guide children to buy blind box rationally

1. Balance between the blind box experience and the purchase of need:

Merchants use their children's curiosity and the expectation of the expectation of randomness to market marketing, which is in line with business logic, but it is easy to violate educational ethics. Education needs to cultivate children's rational ability, that is, buying as needed, what stationery is needed, so that children can learn to judge and learn to control themselves. To meet the child's blind box experience and balance on demand purchase, it can guide children to purchase toys blind boxes to experience the game experience according to the family economic conditions and consumption plans, and the purchase of stationery is still based on the principle of buying on demand.

——Yin Fei, Ph.D. in the Institute of Moral Education, Nanjing Normal University

2. Reduce the frequency of buying a blind box for children and reduce the pleasure of timely feedback:

Generally speaking, the parents of the blind box stationery of a dozen dollars will buy it for their children, but when the child can't stop it, the parents realize the seriousness of the problem. Parents can adopt the method of gradually reducing the frequency of purchasing to reduce the child's interest in getting the child's timely feedback, and the child's interest will be faded. ——Wang Chengjun, psychologist of Jinling Middle School

3. Calculating accounting with the child is a good choice:

Similar products such as stationery Blind Box are likely to induce students to produce gambling mentality. For children, this is a very bad psychological suggestion. In addition, if the stationery from the blind box is not what you want, it is also easy to cause the backlog of learning utensils. In response to this situation, calculating accounting with children is a good choice. For example, give your children a few questions, compare the price of a pen that you really need, and the price of the pen that the blind box draws out the prices they want, and guide students to make a rational and scientific choice by calculating.

—— Song Shaowei, Executive Director of the Department of Psychology of Psychology at the Department of Psychology at the Department of Psychology at Tsinghua University

4. Guide children to understand the temptation correctly, so as to resist the temptation:

In addition to obsessed with the fixed -on box, many children are also interested in other types of blind boxes. When talking about the topic of "resistance" in the first lesson, many children also mentioned that they couldn't help buying a blind box. She believes that as a teacher, it is necessary to guide the children to understand the temptation correctly to resist the temptation. "For example, using the self -dialogue method, let me who accept the temptation talk to me who refuses to tempt. This process is actually guiding children to argue and making rational choices."

—— Yuan Rong Man, a psychologist at Jingyuan School Primary School

3

When buying a blind box, pay attention to these issues!

1. To strengthen risk awareness. Consumers fully recognize the uncertain nature of blind boxes and stationery blind boxes, recognize and prevent the routine of excessive marketing of merchants, and consume rational consumption and force.

2. To strengthen education guidance. Parents of the majority of students must actively cooperate with relevant government departments to strengthen education, actively reveal the marketing characteristics and laws of stationery blind boxes, explain the corresponding risks, thoroughly, and in place, guide children to establish a correct outlook on consumption, abandon speculation, avoid excessive obsession , Prevent blind follow -up, compare consumption.

3. Be careful to buy. When buying a blind box, consumers should pay attention to checking information and warning descriptions. Do not purchase products with unpaid qualification certificates, Chinese labels indicate product names, production plants, and sites.

4. Pay attention to asking for and retaining shopping bills, operators advertising and other certification materials, as vouchers for post -afterwards.

5. For the built -in products with a blind box with special parts, if you contain small parts, small balls, etc., the warning term should be marked on the outer packaging. Parents should check the outer packaging in advance and inform them of children to avoid accidental swallowing and suffocation in children.

6. Before using the product in the blind box, parents should carefully check whether the product is clean, whether there are sharp edges, cutting -edge, protruding objects, and round holes in rigid materials that are easy to cause damage to children in time.

7. Parents should pay attention to preventing children from licking the toys in the blind box during the play, and developing the products in the blind box in time after playing, and cleaning their hands.

Source of this article | Capital Education

Editor in charge | Kong Meng

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