The British "Lonely Ukrainian Women" date ads were removed from the shelves and were prominently attractive, offending Ukraine women

The British Advertising Standard Agency (ASA) issued a statement on the 13th that a series of advertisements with the theme of an online dating service company with the theme of "Lonely Ukrainian Women" have serious aggressiveness and offense. The statement stated that the company launched three publicity online advertisements in May of Ukrainian women in May, which deliberately highlighted the vulnerability of Ukrainian women and associated it with "sexual attraction".

According to the Asa statement, the security of Ukrainian women has attracted great attention from the public. Since Britain launched the "Ukraine House" plan in March, many international people have warned that the plan may have potential danger to Ukrainian women who have escaped the conflict. The United Nations Refugee Agency has urged the British government to take more protection measures to prevent this group from being threatened by the security threat of a single male landlord.

↑ Critics said that the British "Ukrainian House" plan may allow Ukrainian women and children to fall into the hands of criminals

In the advertisement, the female image is criticized to be sexy, and the audience is "stirred"

As a regulatory agency in the British advertising industry, ASA stated in a statement on the 13th that when the British government promoted the public to collect Ukrainian refugees, Sofiadate launched a network advertisement with the opportunity to meet Ukrainian women. As a result, the agency has received multiple complaints, and the complainant believes that in the context of the continued context of Russia and Ukraine, similar advertising promotion is inappropriate and offending.

The statement pointed out that the first advertisement launched by Sofiadate appeared on the British "Doseste Echo" website. The woman wearing a "exposed summer costume" in the advertisement stood under the sunset and attached: "Meet thousands of lonely Ukraine. Women. Forget loneliness and make yourself happy. "The original text also made" Ukrainian "into" Ukranian ". The other two advertisements are published on the Scottish "National Daily" website, attached to the company's website and promotional slogan "Connect single people from all over the world with their ideal partners."

↑ Sofiadate wrote in the advertisement: "Meet thousands of lonely Ukrainian women. Forgetting loneliness and making yourself happy."

"We believe that the female image displayed by advertising is at least to a certain extent to stir up readers. The models in the advertisement wearing low -cut and tight long skirts." ASA stated in the statement that the reason for prohibiting advertising was said: "Advertising focuses on The Ukrainian women in the above way emphasize their loneliness and highlight their vulnerability, and linked it with sexual attraction. "ASA said that these advertisements may seriously offend Ukrainian women.

At the same time, ASA mentioned controversy caused by the British government's "Ukraine House" plan. Earlier analysis stated that the plan may allow Ukraine women and children to fall into the hands of criminals such as population sellers and sexual exploiters. The United Nations refugee agency urged the British authorities to formulate a "more suitable pairing procedure" to ensure that Ukraine women will not live with single men in Britain.

Media withdrawing advertisements: inconsistent with the policy of refusing prostitution

At the request of ASA, Sofiadate's company has been removed from related advertisements. However, among the most popular categories displayed on the homepage of the dating website, the "Ukraine Dating" and "Ukrainian Bride" service categories are still at the top of the list. The website wrote on the page of the "Ukrainian Dating" section: "Ukrainian women choose to date online because this gives her the opportunity to go abroad and find a serious relationship."

↑ Sofiadate website is still launching the "Ukrainian Bride" dating section

At the same time, the British "News Exploration" Media Group, which published the first advertisement, has claimed that the advertisement "is a traditional date advertisement on the surface". Or all Ukrainians are hostile. However, in the face of the complaints in the advertising industry, the "News Exploration" media group still chose to withdraw these dating advertisements, saying that after reflection, it was found that it was "inconsistent with the company's advertising policy for refusing prostitution and population to sell."

It is reported that since the United Kingdom has encouraged the public to provide temporary residences for Ukrainian refugees, many "landlord-refugee pairing" services have appeared on the Internet, but the specific motivation behind the provider of the residence has continued to cause public concerns.

Red Star News reporter Hu Yiling

Edit Zhang Xun

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