"Make virgins on beef rice"?IntersectionYoshino executives released a new marketing strate

[Global Times Comprehensive Report] Japan's "Daily News" reported on the 12th that the general managers of Yoshino's directors were fired after publishing the marketing strategy of "let virgin fascination with beef rice".

It is reported that the executive of Yoshino described the company's marketing strategy as "let the young virgin who just left the countryside fascinated beef rice."On April 16, at a lecture held in a university in Tokyo, he "looked for supplements": "Once the man invites them to eat expensive meals, they will definitely not eat beef rice." The remark was widely criticized by Japanese public opinion.Two days later, the Yoshino family announced that the executive was fired.Reviewing at the Meeting of the Japan Olympic Committee in 2021, the then chairman of the Tokyo Olympic Organizing Committee Mori Mori said: "Many women's councils often waste time." This remarks caused controversy, and Sen Xilang later announced his resignation.

In response, Nakamura Muchima, a professor at the University of Japan, pointed out that the structure of the Japanese society is still dominated by men. "In such a society, men can enhance each other's relationship by making discrimination against women."(Li Xiao)

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