Traditional Chinese Medicine Culture: The audience recognition can effectively spread

Xinhua News Agency, Beijing, July 6th. Title: Traditional Chinese Medicine Culture: The audience recognition can effectively spread

Xinhua News Agency reporters Tian Xiaowang and Mu Tiecheng

Traditional Chinese medicine is an important part and typical representative of the excellent traditional culture of China. It has now spread to more than 190 countries and regions. A few days ago, at the first Chinese Medicine Culture International Communication Forum jointly sponsored by China ’s Foreign Book Publishing and Distribution Center (International Communication Development Center) and the Chinese Medicine Society, experts believe that they must show the world with the way of the audience and language to show the world. charm.

As the original medical science of the Chinese nation, Chinese medicine reveals the laws of human health and the development of diseases from a macro, system, and overall perspective. It reflects the cognitive methods of the Chinese nation. Unique health culture and practice.

Today, Chinese medicine has become a vivid carrier of perception of Chinese culture. Du Zhanyuan, director of the China Foreign Literature and Cultural Bureau and the chairman of the China Translation Association, said that the "China National Image Global Survey Report 2020" shows that 30%of overseas interviewees have been in contact with or experienced Chinese medicine culture, and more than 80%of the experiencers are in traditional Chinese medicine culture. Hold a good impression.

According to Liu Baoyan, chairman of the Federation of the World Acupuncture Society, the currently applied in 193 countries and regions. The Federation of the World Acupuncture Society implements the concept of "need to take medicine with needles, take medicines, and uses a needle" to organize cultural exhibitions, free clinics and other activities in many countries. Promote the development of traditional medicine.

In terms of publicity, Hu Kaimin, president and editor -in -chief of Foreign Language Publishing House, introduced that since the 1970s, Foreign Language Press has published more than 300 texts such as Britain, France, Western, Russia, Ah, German, Japan, and South Korea. Books such as traditional Chinese medicine classics, traditional Chinese medicine medicine, traditional Chinese medicine health care, Chinese medicine and Chinese dictionary. Especially the English version of the Chinese acupuncture series of Chinese acupuncture has had an important impact on the world's understanding of Chinese medicine and perceiveing ​​the charm of traditional Chinese medicine.

Director of the State Administration of Traditional Chinese Medicine Yu Civilization believes that in the future, it is necessary to deepen Chinese medicine exchanges and cooperation to promote the combination of overseas communication with Chinese medicine culture and international promotion of technology; actively expand new channels for cultural exchanges and communication of traditional Chinese medicine, innovate a new paradigm for international communication of Chinese medicine culture, Let Chinese medicine a beautiful business card for Chinese and foreign cultural exchanges.

Guo Yan, director of the editorial department of Chinese and Western Medicine Integrated Magazine in China, believes that allowing the audience to better understand Chinese medicine can promote the culture of Chinese medicine and benefit more people to the Chinese medicine.

In order to unify the standards of the term translation industry of traditional Chinese medicine and improve the quality of translation of the term translation of Chinese medicine, the Chinese Foreign Literature Agency Translation Institute, the publishing and distribution center of China (International Communication Development), and Foreign Language Publishing House jointly released the "Traditional Chinese Medicine Culture International Communication Resistance Epidemic -related term British translation reference ", officially launched the relevant work related to the English translation industry standards in TCM term. After the forum, we will also carry out the theme activities of "Walking to China · Chinese Medicine Cultural Experience", inviting international youth representatives, overseas students from Chinese medicine colleges, and Chinese and foreign media to enter representative Chinese medicine industry bases and cultural experience halls to experience Chinese medicine to experience Chinese medicine Process and filming of microfilms to conduct three -dimensional dissemination on various mainstream media platforms at home and abroad.

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