Western brands have changed to Russians' lives

Xinhua News Agency, Moscow, June 13th. Communication: Western brands have changed to Russians' lives

Xinhua News Agency reporter Huanghe

Rhawang Mai Dangmang, located in Pushkin Plaza, central Moscow, was re -opened on the 12th and officially changed its name to "only delicious". There were 2 hours after leaving the door, and a long line began to lined up outside the store. Just after 12 noon, crowds of crowds outside the store and the streets.

This was the first store opened after McDonald's more than 30 years ago after entering the Russian market. The reporter saw that the original McDonald's "Golden Arch" logo had been removed. The new brand logo is a red circle and two orange lines on the green background, representing a burger and two fries.

43 -year -old Moscow citizen Vladimir bought a meal. "I bought a double -layer cheese beef burger, a large fries and a cup of cola. The taste of burgers and fries is similar to before, and the price has not changed much," Fladimir told reporters. " Our own brand is also good. "

Switlanna, who has worked in McDonald's for many years, said that no employee resigned, and everyone was glad to return to work. "For us, nothing changed, but the letter‘ M ’on the hat was removed. I am very happy to come back. I have become accustomed to working here."

There were 15 original McDonald's restaurants in Moscow and Moscow. McDonald's announced in March this year that Russia had suspended business in Russia during special military operations in Russia. McDonald's announced his withdrawal from the Russian market in May. Subsequently, Alexander Gorwall, a franchise operator of Russian merchants and former McDonald's chain restaurants, signed an agreement with McDonald's to take over McDonald's business in Russia.

At present, Western sanctions on Russia have spread to various fields, affecting the lives of Russians. McDonald's, Coca -Cola, Starbucks, Uniqlo, HM and other brands have suspended operations or withdrawn from the Russian market. Payment platform Paypal shutdown in Russia and even caused many Russians to be paid by mobile phones while taking the subway and bus.

The reporter found that the impact of Western sanctions on Russians' lives is not just as simple as rising prices and the shortage of supply of some products.

Some Russians told reporters that they could not do without McDonald's, but the long -habitable lifestyle that the McDonald's brand brought them to them.

"In the past, I bought a breakfast at the McDonald's restaurant every day. Their breakfast was delicious," Vladimir said. "After McDonald's closed business, I need to adapt to new habits."

"Sanctions are mostly difficult for some of our middle -aged people, and the price of some consumer goods rises, but for young people, sanctions means that they have to change the habitual lifestyle. For example The child complained that a music application she often used could not continue to use it. "Moscow citizen Alexie told reporters not long ago.

"It is difficult to overcome the habits that have been formed, but fortunately, we Russians are used to patience. We have enough patience to adapt to changes and Western sanctions." Said Swatlanna, a citizen of Moscow.

[Editor in charge: Liu Xiaodong]

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