Disney's unlimited renewal Mickey Mouse copyright will finally expire next year?Next ...

As well as well,

Mickey Mouse is one of the "signs" of Disney,

According to the British "Guardian" reported on the 3rd,

With the "Mice Mouse"

The 95 -year copyright protection period is approaching,

Disney may lose this

The company's most representative

Private copyright of cartoon image.

Picture source: Visual China

The 95 -year copyright protection period will expire

The life of Mickey Mouse can be described as the altar, some say that it is to pay tribute to Zhuo Builin; some say that Walter Disney has forged a friendship with the mice in the garage in the garage. Mouse; some said it was created by Disney; it was said that Walter and Wu Pei collaborated ... Although the mouse mouse's life was a bit confusing, it did not affect its popularity worldwide.

As a supernova, Mickey Mouse has many works in his acting career. However, the road to the monetization of rice rats is not limited to film and television, as well as various peripheral products, from stationery, schoolbags to food and accessories ...

According to the Global Times, for Disney, the "Mickey Mouse" created by Walter Disney in 1928 has long been the spokesperson of this huge entertainment empire. Disney has used continuous modification of trademark details to extend the copyright, but Daniel Meyda, a media and jurisprudence expert from the University of California, Los Angeles, said, "I wonder if Disney can obtain additional extension of (Mickey Mouse) copyright. Will really expire. "

According to the Global Network, according to the US Copyright Protection Law, Mickey's copyright protection period is 95 years, and its image use right will be released. Anyone has the right to use the Mickey image to produce products or create without paying copyright fees to Disney.

According to China News Service in 2018, Disney printed Mickey on various products. This business model made Mickey turned into a "cash cow." As early as 2003, the Forbes magazine listed Mickey Mouse and his friends as the first place in the "Fictional Image Rich List", with a value of $ 5.8 billion. He brought the certification of "one of the most recognizable characters in the world", which once exceeded Santa Claus.

He has spent heavily lobbying the US Congress to extend the copyright

According to Chinanews.com, before the current copyright law was promulgated in the United States in 1998, it has undergone two changes to the copyright law, which is inseparable from Disney's powerful lobbying activities behind it.

The first change of the US copyright law occurred in the 1970s, when the copyright period was 56 years. According to the law at the time, Disney would lose Mickey's copyright in 1984. However, under the strong lobbying of companies such as Disney, the US Congress passed the copyright period and changed to the creator for life and 50 years after death, and the company's copyright was 75 years after the work.

The second time was in 1998, and the 75 -year copyright period created in 1923 was about to expire. Disney again passed through lobbying activities, which was passed in 1998, which was nicknamed the "Mouse Mouse Extending Act". Extended 20 years again, eventually becoming 95 years.

Since 1997, Disney has spent $ 87 million in lobby members. As for the lobbying strategy, it is Disney's super secret, and outsiders are unknown. Disney executives are like a bottle of lobbying behind the scenes, and the spokesman Okken said: "We think our lobbying activities are appropriate, and we don't want to talk about it."

The outside world believes that Disney will be repeated again, but it is not difficult. However, even after Mickey Mouse's copyright expires, Disney can still register Mickey as a trademark to prevent others from using it.

2024,

Who will be the owner of the "Mice Mouse"?

Some netizens said,

If there is no "Mickey Mouse" Disney

Can I call Disney?

What do you think of it?

◆ Source: Comprehensive Daily Economic News, Chinanews, Global Times, Legal Weekend, etc.

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