The emergence of the 100 billion -level pet market expands the new occupation "reservoir"

In China, more and more families start to raise pets. The "White Paper in China's Pet Industry in 2021" shows that the number of people breeding dogs and cats in my country in 2021 has reached 68.44 million, an increase of 8.7%over 2020. In this context, the pet economy market has reached hundreds of billions of scale, and the pet industry has gradually formed a complete industrial chain.

Driven by market demand, pet -related occupations have also emerged: The previous report released by the Meituan Research Institute shows that the pet industry has derived a variety of emerging occupations such as dog walking staff and pet trainers.

Experts said that with the improvement of digitalization, the demand for various pet economies will continue to be tapped to promote further growth in related markets. Among them, the Internet platform will play an important role in industrial development, including helping pet stores to achieve digital upgrades, helping the pet industry improve the standardization level and professional service capabilities, and incubate new employment groups with more market recognition and skills.

The demand for dog trainers has grown rapidly

Recently, in the dogs of the dogs, the dog trainer Liu Weizheng used a sound to train a large golden retriever. Whenever it stretches, sit down, and lie down according to the instructions, Liu Wei will press the sound and feed a pet snack to show the reward. "We take positive training with the help of the loud film. Whenever the dog hears this tick, we know that we have done the right behavior, so we will get a reward." Liu Wei said that through long -term training, the dog will form conditional reflexes. This changes his behavior habits.

Liu Wei is a veteran who has worked as a dog trainer at many pet bases. He joined this pet training institution in Hangzhou this year.

When it comes to the impressive dog training experience, Liu Wei said that there were guests a 1 and a half -year -old British dog. This small dog was docile and cute, but it was troubled by the owner. Recently, it has been more. The situation of biting people, including children and elderly people at home, have been bitten. "For example, it is lying in the nest to sleep, the child's toy rolls over, the child walks over, and the dog will suddenly jump out to bite people." Liu Wei said that due to the special situation, the dog needs to train for a long time, the cost is higher, the cost is higher, and the cost is higher. , The owner hesitated to consider whether to give it euthanasia.

Liu Wei does not want to give up. It is recommended to train for a month to see the effect. During this time, he first lived with the dog to cultivate feelings, and then put on the leather rope for training. A month later, the owner saw the change of the dog -he ate from the dog's mouth, and he no longer roared and bite, and he could interact with the dog trainer. Liu Wei said that through training, it can correct the bad behavior of the dog and help them integrate into the family's family life. As a dog training, he feels happy.

The person in charge of the Dog Pet Pet Kindergarten said that the market demand for pet training is increasing. Pet dogs will have some common problems, such as randomly disturbing the people, biteing food, etc., which can be corrected through training. "Most of the previously sent to the store are problem pets, and more and more puppies will be sent for training now." Pet training is the main business of the store. At the same time, pet support, pet weight loss, pet beauty, etc. Project, "There are many pet -related services, and we are constantly recruiting related practitioners."

The "2021-2026 China Pet Training Industry Application Market Demand and Opening Opportunity Research Report" shows that my country's pet market is huge and has also attracted the layout of many investors. In the first half of 2020, my country has added more than 100,000 petlands in China, but there are fewer companies involving pets in pets, and there are greater development opportunities for pet domestication markets.

The industrial chain will bred more emerging occupations

Behind the increase in the demand for the dog trainer market is the rapid development of the pet industry market.

The "2022 China's Pet Industry Market Prospects and Investment Research Forecast Reports" released by the China Business Research Institute shows that the market size of China's pet industry is steadily increased every year. The market size doubled in five years.

At present, pet -related complete industrial chains have gradually formed. The upstream of the industrial chain includes pet adoption and trading, the midstreams include pet food, supplies and other physical commodity markets, and downstream include pet beauty, fostering and other service markets. Among them, pet services are the fastest -growing parts, and there are many travelers, which have bred a large number of pet -related new occupations.

The new professional report released by Meituan Research Institute showed that emerging occupations derived from the pet industry include dog walking staff, pet trainer, pet photographer, etc. Recently, pet weight loss divisions, professional pets, pet Chinese medicine treatment, etc. have also attracted market attention.

Cat Traditional Chinese Medicine Hospital · Cathay Pacific Animal Hospital is an old store that includes 12 years in Meituan platform. Its service field also includes pet Chinese medicine. The person in charge of the hospital said that the hospital opened a Chinese medicine clinic in 2017, with three pet Chinese medicine doctors, and set up a separate Chinese medicine clinic. There are very few people who have started to consult. In the past two years, more and more pet owners have begun to receive pet Chinese medicine treatment.

Better play the role of the Internet platform

Some experts said that overall, the current pet consumer market is one of the products of the fusion of the digital economy and the real economy. The impact of the industry on the employment market is also in line with the basic characteristics of the Internet platform economy employment market.

Specifically, the size of the employment group driven by the pet industry is large, flexible and autonomous, and the number of job income has continued to grow. Although the barriers to entry are low, the skills professional requirement is continuously increasing. Obtained recognized high -quality merchants can often achieve considerable profits, thereby driving the income growth of employment groups. For example, in the field of pet medical, clinicians who can complete surgery in the industry can complete surgery and have surgeon with surgery.

In addition, the Internet platform economy has played an important role in promoting new industries and creating new employment, including the development of platforms such as Meituan in the process of pet economy, which has widely connected various offline physical stores to innovate through technology and model innovation , Make a large number of pet -related formats accurately match the needs of hundreds of millions of users, thereby driving the formation of positive circulation between market consumption and high -quality supply, helping the industry prosperity, and further expanding pets related to pets.

The person in charge of the Dog Pets Pet Kindergarten also mentioned that when the institution was opened, Meituan was launched, hoping to get more traffic from online. At present, the online traffic of the store accounts for 80%. "There are only people around you know your shops, but online everyone can find your shop accurately through the evaluation of the store and clear service." (Reporter Ban Juanjuan)

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