US media: American inflation, beauty popularity does not fall, but not rising

[Global Times Comprehensive Report] Inflation has swept the world, and people from all over the country have to band their pants. However, according to the Associated Press on the 4th, the crisis did not reduce the desire to buy beauty products.

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According to the U.S. Forbes magazine, in June this year, the country's inflation rate reached 9.1%, the highest level in 40 years. A large number of American people have to reduce expenses and reduce dining and social activities to deal with the crisis of living costs. In this case, the life of consumer goods companies is not good, and many retailers have lowered this year's profit forecast. However, the Associated Press said that the beauty industry does not seem to have been affected too much -Messi Department Store, Nodestelon and Tajit's department stores have emphasized the strong sales of cosmetic products in the second fiscal quarter. Shang Wal -Mart also said that its beauty business is flourishing. At the same time, one of the largest cosmetic retailers in the United States still said that the overall sales in the past quarter have soared about 17%compared with the same period last year.

Why can the beauty industry rise without falling in a downturn? The 26 -year -old Maldona is a social worker. Although her income is reduced and she usually needs to wear a mask, she is not embarrassed on cosmetics. She said, "I can't help but make my eye makeup." Such a situation is not a case of it. A market research company data shows that Americans spend more eye (2%), facial (5%) and lip (12%) cosmetics than before. As for the reason, the Associated Press explained that Americans who have been trapped in video conferences for a long time because of the epidemic blockade now want to show their best state and leave a good impression on colleagues and others. In addition, people can finally take off their leisure costumes, dress to attend the party, and the demand for beauty products has emerged. It is also believed that the booming development of the American beauty industry happened to confirm the theory of "lipstick economy" -that is, when the economy is downturn, it is difficult for the public to consume high -end products, so they buy cheap consumer goods such as lipstick to seek comfort. As the US "Fashion" magazine introduced that during the 2008 financial crisis, French Yueyue · Hennessy-Louis Vuitton Group (LVMH) achieved 17.2 billion euros, an increase of 4%over the previous years. The revenue of the Swiss Richeries also increased by 2.4%.

The "beauty trend" currently experiencing the United States is almost national. People with basic income levels contribute to the development of the beauty industry. Michel Gas, CEO of the Corus Department Store in the United States, said that under the pressure, people need to maintain a good self -feeling. (Liu Yang)

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