Pakistan companies are looking for development opportunities at the service meeting

Xinhua News Agency, Beijing, September 5th (Reporter Wei Mengjia) "You chose this is our unique gem. It has a good color. We need to introduce it to you?" "Oh, have you been to Pakistan? You can visit our factory next time ... "

In the Pakistan exhibition area in the Beijing National Conference Center, Pakistan Jewelry Merchant Li Longzheng introduced his company's jewelry products for fluent Chinese and English. The exquisite design of more than 100 jewelry jewelry has attracted many consumers to come forward to ask.

On September 1st, Pakistan Jewelry Merchant Li Long (right) introduced its own company's jewelry products to the Pakistani Jewelry Merchants. Xinhua News Agency reporter Wei Mengjia Photo

The 2022 China International Services Trade Fair (referred to as the service and trade association) held in Beijing attracted more than 2,400 Chinese and foreign companies offline exhibitions, and hundreds of events were held densely. At the time of the severe global epidemic and the fragile recovery of the world economy, the exhibition was held as scheduled to release the confidence and determination of China's firmly promoting high -level openness, and also made enterprises in various countries feel China's booming service trade.

For the first time, Li Long came to the service meeting with his jewelry product. The company entered China for the first time in 2019 and participated in the China International Import Expo, and has participated in various exhibitions in China many times.

Three years ago, Li Long opened the first store in China on Nanjing East Road, Huangpu District, Shanghai, and gave the company Winza a "literary talent" Chinese name "彣 彣" (the meaning is literary). The unique jewelry in the store is welcomed by local consumers, and the annual sales of Shanghai store reached 56 million yuan.

"It happened to catch up with the epidemic, and the operation was affected." Li Long said, "Fortunately, there are more old customers, and the return rate can reach about 60%."

Although the epidemic has brought impact, it has also become a catalyst for enterprises to speed up service supply through digital networks. Data show that the scale of global cross -border digital service trade in 2021 exceeded US $ 3.8 trillion, an increase of 14.3%year -on -year, accounting for 63.6%of the service trade. Among them, China's digital trade has developed rapidly, and its scale and growth rates are at the forefront of the world.

In order to reduce the adverse effects of the epidemic, and for the express trains that have developed digital trade in the Internet era, Li Long led enterprises to actively seek digital transformation. The company initially tried online sales, but because of the general price of jewelry products, the effect was not ideal, and the transaction rate was low. "We are negotiating cooperation with JD.com, Tmall, etc., and plan to develop some mid -to -low -end products that are suitable for online sales and more suitable for young people."

In Li Long's view, in the wave of digitalization, although traditional enterprises will have the pain of transformation, the Internet, big data, and some digital tools can help companies face market changes more efficiently and sensitively.

He hopes that in the next few years, he can use the good momentum of digital development in China to cultivate management and sales talents with Internet knowledge for enterprises, and improve the digitalization capabilities of enterprises.

He pays special attention to the "Beijing Cultivation and Construction International Consumer Center Implementation Plan (2021-2025)" released by Beijing. Among them, Beijing will increase the implementation of the policy of the first commercial brand store, vigorously introduce the first stores and flagship stores of well -known Chinese and foreign brands, and build a series of measures such as a complete service environment and promoting digital consumption innovation, which makes him feel particularly excited.

"These policies and China's vast service trade market are rare opportunities for foreign companies." Li Long said.

He said that the preferential tax policies in the China -Pakistan Free Trade Agreement are in order to support the joint development of enterprises on both sides and increase trade cooperation. "Only more enterprises come in, talent training, corporate culture, etc. can follow More high -quality products and services benefit the people of the two countries. "

Li Long's plan is to establish direct -operated stores in Chinese cities such as Beijing and Shanghai in the future, and franchisees can also be found in second- and third -tier cities in China to "make the cake bigger."

"We are very optimistic about the Chinese market and hope to take root here." He said.

[Responsible editor: Qianzhong Bing]

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