British media: Worried about the price increase in winter, British consumers started to hoard the Christmas tree in summer

[Global Times Comprehensive Report] Starting the Christmas tree now? According to the British "Daily Mail" reported on the 3rd, the British consumers began to purchase Christmas trees in summer as they were worried that Christmas trees had increased in winter.

Data Map

Google search data shows that within a week before August 20, the search volume of "artificial Christmas trees" increased by 122%. Data from a chain department store show that the sales of the shop's Christmas tree has soared 400%compared with the same period last year. Expert analysis said that the current British inflation is severe, and consumers are worried that continuous inflation will further increase the burden on festival expenses, so they do it in advance. The merchant also told consumers that if the cost of Christmas is too high, it may not afford to set up festive supplies in advance to share the holiday expenditure within a long period of time: buy Christmas tree in summer, wait for the "Black Friday" promotional activity It is a good way to reduce the pressure of consumption in advance in advance. In addition, some British food companies start selling festive foods such as Christmas cakes now. Some food merchants said that Christmas foods have gradually increased in recent sales, and it is expected that it will increase significantly by the end of September. (Zhen Xiang)

- END -