After stepped down, Gorbachev was still squeezed by the West
Author:Global Times Time:2022.09.01
[Global Times special reporter Yu Wen] The last leader of the Soviet Union died of illness on August 30. The "Russia today" (RT) website mentioned in the long article on the 31st: "The Volkswagen's view has turned the Soviet leader into a tacky idol. The peace prize. "On the 31st, Gorbachev's advertisement took the advertisement for Western brands to become the topic of European and American media.
In November 2018, Gorbachev attended a movie premiere in Moscow. (Visual China)
Gorbachev's advertisement for Western catering brand Pizza Hut has become a hot topic on social media Twitter. At the opening of the 1997 advertisement, Gorbachev took a little girl into a Pizza House restaurant in Moscow, which immediately attracted the attention of other customers in the restaurant, and also aroused a pair of suspected father and son.
His son believes that Gorbachev's move brings opportunities and development to the country, but his father believes that he has caused the country to fall into chaos and lack of material. Just when the two were arguing, a word of a woman was recognized by the father and son: "Because of him, we have a lot of things, such as Pizza Hut." Finally, the customers of the restaurant raised Pisa and shouted "Gorba to Gorba. "Joey's tribute", the picture ended. The British "Independence" said on the 31st that the advertisement was widely spread in the West and was considered a sign of capitalism to defeat communism, but it has not been played in Russia.
According to the United States "News Weekly", many people posted the advertisement of Pizza Hut on Twitter on the 30th, indicating the lasting impact of the advertisement on Western consumers. During the reign of Gorbachev, he actively promoted the famous Western brands into the Soviet Union. After the outbreak of Russia and Ukraine this year, Pizza Hut and other Western companies suspended their business in Russia. The title of the US "Business Insider" website specifically pointed out that the cost of shooting of this Pizza Hut advertisement reached millions of dollars, of which a considerable part of it was spent to pay Gorbachev. The report emphasized that Gorbachev at the time "needed money very much."
Gorbachev's advertisement taken by Louis Vuitton, a well -known French luxury brand in 2007, also attracted attention: Gorbachev was sitting in a luxury car through the Berlin Wall, and his left hand side was placed with a Louis Vuitton handbag. The "Independence" stated that after stepped down, "Gorbachev, as the spokesperson for Western brands, enjoyed an unusual second performance."
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