my country's cultural digitalization and digital cultural industrialization presses the "acceleration key"

Xinhua News Agency, Beijing, June 18th: my country's cultural digitalization and digital cultural industrialization presses the "acceleration key"

Xinhua News Agency reporters Zhang Manzi and Yang Shujun

The power of science and technology is changing with each passing day, and the charm of culture has lasting, and the integration of science and technology and culture has made the digital cultural industry emerge. At the 6th Zhongguancun Digital Cultural Industry International Summit held in Beijing on the 17th and 18th, experts from the meeting pointed out that in recent years, the development of my country's digital cultural industry has pressed the "acceleration key". The development of the digital cultural industry needs to conform to the trend of digital industrialization and industrial digitalization, build a "digital cornerstone" for cultural strong powers, so that the panoramic presentation of Chinese culture and the achievements of cultural digitalization are shared by the whole people.

The 6th Zhongguancun Digital Cultural Industry International Summit was held in Beijing on the 17th and 18th. Interviewee confidence

In recent years, with the development of 5G+8K, artificial intelligence, blockchain and other technologies, new scenes of cultural consumption have been unlocked, emerging formats have been continuously spawned, digital cultural resources have been accelerated on the scale and integrated process, and the development of the digital cultural industry is strong.

According to data from the National Bureau of Statistics, in 2021, in the culture and related industries above designated scale, 16 industrial small categories with the characteristics of new digital culture have achieved operating income of 3962.3 billion yuan, an increase of 18.9%over the previous year; an average increase of 20.5%in two years of two years. Essence

"The annual revenue of the global entertainment market before the epidemic exceeded 100 billion US dollars, of which digital products revenue accounted for the largest proportion, reaching 56%. After 2020, the digital development process of the cultural industry was further accelerated." Essence

Participating experts said that over the past ten years, there have been huge structural changes in my country's cultural industry, and it has entered a new era with the main characteristics of the digital cultural industry. From the proposal of "promoting the high -quality development of the digital cultural industry" in 2020, by 2021, the "Implementation of the Cultural Industry Digitalization Strategy" was written into the "Fourteenth Five -Year Plan", and in May this year, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued " Opinions on promoting the implementation of the national cultural digitalization strategy ", the importance of the digital cultural industry is constantly prominent.

Facing the future, how to make good use of digitalization to enable culture to better serve people and social development, and satisfy the people's longing for a better life?

Participating experts said that cultural digitalization is an important way to "live" culture. The industrialization of digital culture has enabled more production factors to play a role. Through creative transformation and innovative development, the people "can't tire" and "constantly surprise."

Wu Disheng, a special professor of the School of Economics and Management of the Chinese Academy of Sciences and a member of the European Academy of Sciences, has two development paths of the digital cultural industry: along the new format, creatively develop new fields; starting from traditional paths, introducing technologies for scene scenes for scenarios for scenes. Reconstruction and upgrade the transformation of the replacement.

"The two important features of the digital cultural industry are interaction, and the other is integration." Said Xiong Chengyu, dean of the School of Culture Management of Communication University of China.

Yin Haochen, the chief representative of the Beijing Representative Office of the Korean Cultural Industry Revitalization Institute, said that the future scene of the development of the digital cultural industry will focus on the two keywords of "integration" and "virtual reality".

Shi Yong said that it is necessary to comply with the trend of digital industrialization and digital industrialization, transform and improve traditional formats, promote the "Shangyun used" of the cultural industry, strengthen cultural IP development, increase the supply of high -quality digital cultural products, and promote the upgrading of digital cultural consumption.

"my country has 767,000 non -moving cultural relics, 56 World Heritage Sites, 108 million mobile cultural relics, huge number of folk cultural relics, scattered overseas loss of cultural relics, and jointly constitutes a Chinese cultural heritage that needs to be deeply excavated and used." Chinese cultural relics protection protection Liu Yuzhu, president of the Foundation and former director of the State Cultural Relics Bureau, said that letting the culture "live" cannot be separated from the strong help of digital technology. Government authorities and scientific and technological enterprises should focus on market demand, promote and improve industrial policies, break the digital standard barriers and trade barriers, collaborate on establishing reasonable data security guarantee and equity sharing and distribution mechanisms, and jointly create a digital development of cultural relics in China sample.

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