The Japanese Creative Competition encourages drinking sake and hopes to activate the Japanese drinking market that gradually shrinks

[Global Times Comprehensive Report] The Japan National Taxation Agency recently launched an creative event called "Long Live Sake", collecting ideas for young people aged 20 to 39 in Japan to promote wine consumption.Japanese wine market.

Picture source Visual China

According to the Japanese current Affairs News Agency, the statistics of the Japanese Taxation Agency show that in 1995, the per capita drink consumption of adults in Japan was 100 liters, but it fell to 75 liters in 2020.In recent years, affected by the epidemic of new crown pneumonia, the chances of people going out to drink or dinner have decreased. The number of people who do not drink gradually increase, and the phenomenon of "stay away from alcohol" in Japan is more obvious.Some civilian agencies investigations said that about half of the young people in Japan do not have the habit of drinking daily drinking.The Japan State Taxation Department also looks forward to soliciting suggestions on the use of "Yuan Universe" for wine marketing.(Li Xiao)

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