Xinhua Full Media+丨 Online Shopping helps more African products to enter the Chinese market

Author:Xinhuanet Time:2022.08.18

Xinhua News Agency, Beijing, August 18th: Online shopping helps more African products enter the Chinese market

Xinhua News Agency reporters Wang Yuxiao and Wei Donghua

"Doctoral tea is the" National Treasure Tea "in South Africa, which can calm down and help sleep, and the taste is not sour" "Uganda mango is high and large" ... Africa from Zimbabwe and Liberia made goods in front of the camera to bring goods in front of the camera The anchor, eloquently introduced high -quality African products.

This scene comes from the African Goods Online Shopping Festival in the first half of this year. During the event, the anchors of China and Africa joined hands to promote more than 50 African products from more than 10 African countries through Taobao and Douyin platforms.

In November 2021, the eighth ministerial meeting of the China -Africa Cooperation Forum determined that China will work with African countries to expand the "Silk Road E -commerce" cooperation, organize the African Goods Online Shopping Festival and Tourism E -commerce promotion activities, and implement the African "hundred stores and thousands of stores thousands Well on the platform "action.

From April 28th to May 12th this year, the "Fourth Double -Pine Online Shopping Festival and African Goods Online Shopping Festival" under the guidance of the Ministry of Commerce and the Ministry of Foreign Affairs and other departments was held on the entire network. Activity. According to statistics from the Ministry of Commerce, more than 20 high -quality products from more than 20 African countries during the online shopping festival participated in online and offline exhibitions.

During this year's African Goods Online Shopping Festival, the "Silk Road E -commerce" partner country of the "Silk Road E -commerce" Lwanda Ambassador to China Kikmanio participated in the live and cargo, and hundreds of bags of coffee were empty in seconds.

"Memorandum of e -commerce cooperation signed by Luzhong countries enables the high -quality products such as coffee, pepper, tea and other Rwanda to enter the Chinese market through e -commerce platforms such as Taobao, Tmall, Jingdong and Douyin. Business' partnership, expand and strengthen cooperation with the Chinese government, "Kimonio said.

Coffee from Ethiopia, black tea and soapstone in Kenya, red wine in South Africa ... Now, more and more African specialty products enter the daily life of Chinese consumers, live new business and new models such as e -commerce, cross -border e -commerce, etc. Development, is building a new scene of China -Africa economic cooperation.

为进一步促进中非企业间的数字创新合作，今年非洲好物网购节活动期间，多地开展了“把直播间开到非洲去”等系列活动，依托直播平台和跨境电商平台，在南非、 The opening room of Tanzania and other places has enabled African e -commerce practitioners to learn the live broadcast experience of Chinese e -commerce, and promote digital companies in the fields of cross -border e -commerce, logistics, mobile payment and other fields to expand the African market and help the development of African digital economy.

"African youth has a high enthusiasm for cross -border e -commerce and live e -commerce." Miri, a Zimbabwe international student studying at Zhejiang University, said that digital empowerment can help more high -quality, distinctive African goods to open the Chinese market, hoping More and more Chinese and African young people have participated.

According to data from the Ministry of Commerce, China -Africa bilateral trade reached 254.2 billion US dollars in 2021, a year -on -year increase of 35%. Among them, China imported $ 105.9 billion from Africa, with an export of US $ 148.3 billion in Africa, a year -on -year increase of 43.7%and 29.9%, respectively. China has maintained the status of Africa's largest trading partner for 13 consecutive years.

The reporter learned from the Ministry of Commerce that as of now, China has established a "Silk Road E -commerce" bilateral cooperation mechanism with 23 countries including Lwanda and Senegal, including Africa, and Senegal, and has jointly carried out pragmatic cooperation in multi -level and multi -fields to obtain to obtain to obtain. The fruitful results.