How to control the world ’s politics for 50 years?

The important figures related to Twitter in the past two days are full of media headlines. Ske provoked the lawsuit ...

A social media can gather the focus of people's political and economic concerns. This is the real scene of the Western political selection system in this era. From the birth of newspapers, to the popularity of cable TV, to the popularity of the Internet, the media will always be a territory for political and business people to fight for the first time; and the media on the other side of the corset has gradually shifted from the platform to silently manipulating political trends, and even the world situation in the world. Behind the scenes.

Knowing the "Deep State" in Wangkou may be just his political conspiracy theory marketing means, but the controlled "media empire" can really be called the "deep forces" of reality.

The most representative here is this -Robert Murdoch.

1

Maybe your impression of him is still on "wearing a green hat by Deng Wendi", but it really underestimates this little old man.

Not only can he call the wind and rain in Australia's politics, but even from Mrs. Satcher to President Reagan, from the Gulf War to Brexit, the changes in international political political scenes are indispensable behind Murdoch.

The news route of the Murdoch family started at his father Kis Murdoch.

Kind was born in a church family. She had a sensitive and shy personality from an early age, and she had a little bit of mouth.

Laomok also has a clear brain circuit. In order to improve his personality, he chose a development route that was not suitable for him: a reporter.

I didn't think about it. The diligent Lao Murdoch developed quite smoothly on the journey. It quickly became the well -known political column head of Melbourne.

Coinciding with the outbreak of World War I, Old Murdoch also on the front line as a warrior.

After returning from the battlefield, Lao Murdoch has become a political critic in Australia. He also helped the then Prime Minister of Australia Joseph Leonos successfully take office, and the latter also gave him a jazz title. Essence

The wealthy and powerful Lao Murdoch decided to transfer to the boss from the workers, and successively opened and acquired four newspapers.

In 1931, Robert Murdoch was born. He had a good family in his family. He was all galloping from higher education all the way. Later, he was also sent to the University of Oxford University of Worst College for further studies.

Interestingly, Murdoch when he was studying in Oxford, he also placed half of the statue of Lenin in the dormitory. At the same time, he was also a member of the Labor Party of Oxford University, known as "Red Murdoch".

When studying in the UK, Murdoch was edited in a tabloid named "Daily Express". The experience of work in the tabloid will greatly affect his career.

In 1952, Lao Murdoch died due to a heart attack. Murdoch rushed back to Australia to do a good job from the British fire and officially took over his father's industry.

This took over that his father might be a powerful journalist, but he was a bad boss.

Old Murdoch's four -magazine newspapers each had their own losses, and the operation status of operation was terrible. Not to mention the media empire, it was a Melbourne ground snake.

A large part of his father's legacy also repaid debts. The remaining assets reached Murdoch, and there were no children left after paying taxes.

Therefore, Murdoch's opening is actually not much different from "starting from the hand".

In addition to a mess of chicken feathers, Lao Murdoch also left his son a proverbs that he practiced his life: to be a media, you should engage in politics.

So Murdoch began his career of the four half -dead newspapers left by his dad, and began his career in the media.

The first thing Murdoch did was to make complications simplifying. The newspaper in his hand could save bone scraping poison, and he could simply sell it.

In the end, there were only two newspapers left in their hands, namely The News and Sunday Mail.

Murdoch uses his father's company "News Limited" to manage the two newspapers. And personally made some rectification of the content of these two newspapers.

The direction of rectification is very simple. The title party+explosive content, which is the experience of Murdoch during the tabloid work.

Prior to this, most of the newspapers in Australia were lengthy and flat. Except for the long -term economic and political analysis articles, it was boring reports such as "who was attacked by wild animals".

Murdoch changed this atmosphere, putting the sensational criminal cases, sports entertainment stars' peach news and political scandals in the newspaper, and then supplemented with an obvious title.

For example, "Six0 -year -old women died in their homes!" "Shock! Mayor and XX have a leg!"

This "explosive report"+"title party" approach is called "3S", which is "SEX, Scandal, Sport".

People who were tortured by boring reports could not stop this new news. Murdoch's newspaper sales rose, and finally revitalized the two newspapers. Murdoch began to aim at their competitive products.

In more than two years, Murdoch has acquired zero -scattered local newspapers from around large cities and small cities, allowing the entire Australian Murdoch News to spread throughout the "3S" style.

After acquiring the main newspapers of Sydney, Melbourne, and various cities, in 1964, Murdoch officially founded the first national journal "Australian News" in Australia, which is a complete unification of local media rivers and lakes. After using the same way to collect the newspaper "The Dominion" next door, Murdoch decided to go to the development and development of the United Kingdom with deeper water.

The reason is simple. The Australian and new opponents are too weak, and the political circle is too shallow. If you want to really grow bigger and stronger, you still have to go to the UK.

In 1969, Murdoch acquired the British newspaper "World News" officially entered the British media industry. In less than a year, he bought the famous British "Sun".

The original solar newspaper was a political journal famous for serious news. However, after Murdoch's head, it became a small yellow newspaper who talked about the Huazi of the British Street.

The most well -known feature of "Sun" is that the third edition will definitely publish a cool girl picture.

In addition to soft pornography, Murdoch's "Sun" is also full of political scandals of authentic and false ginseng, which has a 3S style characteristic. It is said that whenever the responsible editor is inserted on the layout, it will be scolded by Murdoch.

During the Malaysia War, the "Sun" also reported on the title of "Gothca" (caught you). Essence

This is the no lower limit, but a few years later, Murdoch provided Murdoch with a lot of capital and connections, so that it could buy the British's most influential newspaper "Thames" in 1981.

In addition to paper media, Murdoch also founded British Star Satellite TV in 1989. It began to lay out in the field of cable TV. Hong Kong's Star TV was one of Murdoch's industry.

After standing in the United Kingdom, Murdoch crossed the Atlantic and began a journey of making waves in the United States.

With the successful business model in Australia and Britain, Murdoch is even more unscrupulous in the United States.

He first founded the stars' gossip "Star News" based on New York, and then bought newspapers such as the New York Post, Boston Pioneer, and Sun Times in the same way.

The United States in the late 1970s and early 1980s was the hottest age of cable TVs. Murdoch naturally did not want to miss the opportunity.

However, there are laws in the United States that non -US citizens cannot have US newspapers and television stations at the same time, so Murdoch has to try his best to give himself a U.S. citizenship.

Finally, in 1985, Murdoch obtained American citizenship. Soon after, he acquired the famous 20th century Fox company, and at the same time acquired 7 TV stations of urban media companies to merge the Fox Broadcasting Corporation.

Around 2005, Murdoch's media empire was the most prosperous era. He first acquired Myspace, a well -known online company, and IGN and Intermix Media, occupying a high ground in the Internet era.

Later, in 2007, it invested $ 5 billion to acquire Dow Jones, which also means that Murdoch's terrible influence has not only covered the sports, entertainment and political fields, but also directly controlled the mouthpiece of Wall Street capitalists.

In 2019, Murdoch and his family ranked 52nd in the rich list of "Forbes" magazine for $ 19.4 billion.

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Murdoch may not have no rich assets such as Buffett and Bill Gates, and no Zhangshe of the new generation of rich people such as Bezos and Musk.

But Murdoch has the ability to dream of these wealthy wealthy: strong influence.

In Australia, 65%of printing newspapers are affected by Murdoch, and this number is 37%in the UK. If it is counted on its TV station and online media, this number will be more considerable.

Given the motto inherited from his father, Murdoch's enthusiasm for politics runs through his career.

In the Western world, the mutual benefit between the media and politicians has become a commonplace. Often, the media is responsible for singing praises, and politicians are responsible for turning on the green light.

But in front of a giant like Murdoch, politicians' chips sometimes appear trivial.

For Murdoch and his powerful media empire, it is very easy to hold or destroy a politician.

Murdoch's method is very simple. It uses the influential newspaper in his hand to bring the rhythm and sing the policy. At the same time, he uses the gossip tabloids in his hands to make rumors, slander and attack.

This kind of true and false lace news is like advertising on the street. With the policy DISS of the mainstream perspective, the highly respected politicians can't stand this toss.

In 1975, the then Australian Prime Minister Whitland (the one who led the establishment of diplomatic relations between China and China) was attacked by Murdoch's rainy point, which led to the avalanche, and then re -elected failed.

Only in accordance with the policy of Murdoch, will it be touted by the media of his media. In this way, Australian politicians will develop a habit: speculating Murdoch's preference.

In this way, Murdoch used his influence to overlook the Australian political scene and became Australia's "invisible emperor".

It is for this reason that Murdoch can also interfere with Australian politics unscrupulously after obtaining U.S. citizenship in 1985.

Former Australian Prime Minister Lu Kewen once expressed his fear of Murdoch: "Everyone is afraid of Murdoch ... This country spreads such a fear of culture." Another former Prime Minister Elix Teccus special Embol even more directly said: "The most powerful political forces in Australia are not the Liberal Party, the National Party or the Labor Party, but the news group."

During the development of British politics, Murdoch was aggressive.

Political smell is sensitive, he chose a strong thigh in the UK to hold it -the famous Mrs. Sachel.

In 1979, Murdoch instructed the Suns to make a bottomless line of madness to Mrs. Sache. On the day of the campaign on May 3, the "Sun" used the whole version of the club to call for everyone to vote for the Conservative Party.

Under the madness of Murdoch's media, Mrs. Sachel received unprecedented public support in the 1980s. In return, she secretly helped Murdoch to complete the Times and the Times of the Sunday. Acquisition.

This kind of touting politician-policy green light-expanding influence-continuing to tout politician ... has been staged in Murdoch's career.

But when Murdoch's strength expanded to a certain degree, British politics found that this huge force could no longer be controlled.

In 1990, Murdoch obtained 50%of the equity of British Star Satellite TV and Satellite Broadcasting Corporation.

According to British law, any national newspaper cannot hold any shares of more than 20%of TV station.

Obviously, Murdoch despise British law so clearly in this transaction.

If the relationship between Sachel and Murdoch is still mutually beneficial, then the latter Prime Minister Tony Blair will be more humble in front of Murdoch.

During the Iraqi war, Blair met Murdoch as even as much as he met with his own foreign minister and defense.

Every British Prime Minister will be in power under the shadow of Murdoch, and the British Labor Party politician Jim Sheridan once said: "When our Prime Minister wants to cross half the earth, to please Murdoch so When people, British democracy broke a place. "

Around 2016, the "Sun" has been tirelessly discredited the EU, which has also shaped and deepened the British people's bad impression of the EU.

And this obviously also promotes the process of Brexit.

Murdoch's development in the United States is inseparable from several famous politicians.

In the late 1970s, Murdoch extended his tentacles to New York, and then the US President Nixon had a great relationship with Murdoch.

Nixon often travels to Murdoch's private plane, and Murdoch often holds stinky feet for Nixon in newspapers.

Murdoch officially intervened in American politics and started to start from the region in New York City. He used his "big newspaper with rhythm, tabloid rumor" to help conservative politicians Jimmy Carter defeated Edward, the enemy from the Kennedy family. Kennedy.

During the 1980 US election, Murdoch thought Carter's policy was too mild, and instead supported Ronald Reagan to successfully elected president.

And under the "dark box operation" of President Reagan, Murdoch successfully obtained the identity of American citizen, and then received "special support" from the White House in the acquisition of Fox's transactions.

Several Reagan's successors have a very friendly relationship with Murdoch.

Murdoch stood by Bush during the Iraq war; he had dinner in the White House and Clinton; in 2016, Murdoch and Trump, who had not been dealing with, were photographed together to fight golf.

3

Murdoch's ambition is far more than Australia, and Britain and the United States.

In India, Murdoch's Starry TV has long become the second largest TV station, and the main channel Starplus has also become one of the most popular channels for the public in India.

Murdoch's tentacles even reached to the Soviet Union. In 1980, Murdoch helped publish Gorbachev's "Reform and New Thinking", only to get the opportunity to enter the Soviet Union in Starry TV.

Of course, Murdoch has been stabbing China's cake since the 1980s.

Murdoch visited China in 1985, bringing several movie copyright owned by Fox, intending to leave a good impression in China.

In 1993, Murdo's huge sums of money purchased the ownership of the Hong Kong Star Media from Li Ka -shing, and intended to use Hong Kong as the center to use the old method to eat the Chinese mainland market.

In order to be able to develop smoothly in China, Murdoch also married Deng Wendi, a "Chinese Strange Woman", but in terms of the current situation, whether Deng Wendi borrowed Murdoch, or Murdoch wanted to slap Deng Wendi's "China in China "Identity, who is not necessarily deer.

In 2001, the first batch of overseas TV channels of the Chinese government landed on Guangzhou, and the Phoenix Satellite TV invested by the News Group was one of them.

In 2005, the news group was opportunities to cooperate with Qinghai Satellite TV. At that time, the program "Campus Seal God List" was introduced by Star Satellite TV.

However, the news group that was anxious to seek success also intends to re -engrave its "3S" play in China, intending to open the market through soft pornographic and violent side ball content. As a result, the strict Chinese review system was checked.

After 2005, the Chinese government began to strictly control foreign investment into the Chinese media market, and the development route of the news group in the Mainland market ends. Murdoch, who had lost the TV market, has not been given up. He intends to enter the Chinese Internet market through investment.

In 2009, the News Group and Jinshajiang Entrepreneurship Investment Fund (GSR Ventures) jointly invested US $ 30 million to Yizhi. At that time, Murdoch was also confident in winning the Chinese Internet market.

But the result was that in 2015, Yi Media was acquired by Alibaba, and Murdoch ended in the last layout of China.

Perhaps the development route in China was blocked, making Murdoch "hate because of love" in the Chinese market.

After the withdrawal from China in 2016, Murdoch led its media group to start disconnecting China.

Australian media such as "Australian News" and "Daily Telegraph" have been tirelessly speculating "China Threat theory", and on the issue of Hong Kong and Xinjiang, they are indispensable for their participation.

The most famous is the new crowd in 2020. The famous discredit speech "Wuhan Laboratory Virus Breaking theory" was made by Murdoch's media group.

According to the morality of Murdoch's newspaper, a news is not really important. The key is that it can indeed arouse enough storms.

In fact, it is not difficult to find from his experience that Murdoch's political position is a bit subtle.

As a traditional "right -wing" media person, Murdoch has the most support, but is the Australian Labor Party.

After the British helped the Conservative Party, Sachel completed the term of office for more than ten years, and turned to support the Labor Blair.

In the United States, he is not only a guest of Republican leaders such as Reagan and Bush, but also a close friend of the Democrat Clinton's family. Even before Trump took office, Murdoch was also a firm supporter of Hillary.

For a huge influential person such as Murdoch, it is difficult to simply political stance or ideology.

What Murdoch values ​​from beginning to end is always the product of politics and media 媾 — its own interests.

When he was young, the "Red Murdoch" of the Labor supporter and the dormitory of the Lenin statue had long become a symbol of decaying and conservative in many years of political games.

The terrible thing is that his huge media empire is still following his will and always affects the direction of the world pattern.

Today, Murdoch has been vertical, and the news group has also started endless internal fighting on the choice of the heirs.

However, no matter where Murdoch himself and the news group will go in the future, the "Murdoch Model" that the Western press has been shaped has been shaped. "The conclusions of the sin.

Reference materials:

Sohu Finance "The Dream of the Star Shine China for 20 Years of Star in China"

Wikipedia -Rupert Murdoch

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The New York Times "Power and Interests: How Murodak becomes the intimate confidant of Trump"

Phoenix.com "Murdoch's" Back Door "

BBC "Rupert Murdoch: Bigger than Kane"

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