From "Human Fireworks" to "Great Power Heavier", the "good product Gree" is more and more loud

From the leaders of the deepening of air -conditioning to the technology giants of diversified development, the diversified transformation and development of Gree Electric has always been a focus of China's manufacturing field. Data show that in the past ten years, Gree Electric has been increasingly recognized by the market from home appliances to intelligent equipment products. From "human fireworks" to "big country heavy weapons", "good product Gree" has become more and more.

From "good air -conditioned Gree" to "good appliance Gree made"

Ms. Zhu, a recent decoration of the new house, chose a set of new light kitchen sets of Gree, including refrigerators, smoke, steamed baked dual energy machines, water purifiers, and dishwasher, plus the previously purchased Gree Air conditioning realizes the "whole house customization" of Gree appliances.

Miss Zhu's heart is not only the quality and quality of Gree products, but also wisdom and health. Equipped with -5 ° C cell-grade fresh technology and -33 ° C frozen fresh-keeping technology Jinghong refrigerator, which guarantees the freshness of the ingredients from the source; the reverse osmosis water purifier uses a PCC triple filter element to improve the taste to remove the remaining chlorine, which can be effective. Remove harmful substances such as bacteria, viruses, and heavy metals; steamed baking dual -capable machine with strong suction hoods, less oil steamed to improve the health experience of cooking and diet ...

Based on the actual needs of consumers, "grounding" solves the pain points of life. This "legs with mud" innovation have become a distinctive proposition of Gree's living appliances. The new light kitchen set is also the innovative attempt to interpret "healthy kitchen appliances" with the kitchen space as a breakthrough, showing the bright results of Gree Electric's extra diversified track.

Over the years, "good air conditioning, Gree made" is Gree's label. Today, "good electrical appliances, Gree makers" are being recognized more and more:

In terms of living appliances, during the mid -term promotion in 2022, the sales of multi -category Gelai home appliances such as dry clothing, electric fan, air -conditioning fan, air circulation fan, tower fan, and other sales data ranked first in Jingdong and Tmall. It

In terms of precision molds, Gree independently developed more than 20 mold automation processing lines, and developed multiple series of machine tools such as five -axis, Lijia, Longmen, Residential, and lathe. Hundreds of companies in the field;

In terms of industrial robots, Gree focuses on the research and development and manufacturing of large load robots, and has achieved a number of breakthroughs in core components such as servo motors, servo drives, sports controllers, reducers, etc. Leading level;

In terms of green energy, Gree actively deployed green energy sectors mainly based on photovoltaic energy storage, lithium batteries, and new energy vehicles. The integrated industrial chain of the entire vehicle, the energy storage of industrial and commercial, and the energy Internet system ...

In the first half of this year, Gree Electric Green Energy revenue was 1.926 billion yuan, an increase of 131.57%year -on -year, and the growth rate was the first of various businesses; industrial product revenue was 2.888 billion yuan, an increase of 57.79%year -on -year; A year -on -year increase of 2.40%.

"Although the overall proportion is not high in terms of revenue, Gree's diversification is full." Observer of the home appliance industry said that from the "big country's heavy weapon" industrial equipment Gree's diversified transformation strategy has initially achieved results, and consumers' cognition of Gree is gradually getting out of the limitations of "good air conditioning", but is more agreed with Gree's high -end healthy "good appliances".

Scientific and technological innovation with mud with mud and the leadership of the starry sky

Jumping out of the company to see the industry. In the past ten years, with the changes in the market environment, Chinese home appliance companies have diversified breakthroughs and built new growth points outside the main business. Future -oriented collective action.

"I am determined to take a way to challenge myself, enter the field of robots and CNC machine tools, transform technology into productivity, and position the future with intelligent manufacturing." Said Dong Mingzhu, chairman and president of Gree Electric.

In 2012, Gree layout the intelligent equipment industry, with industries such as precision molds and industrial robots as the first chess chess to open a diversified exploration of industrial manufacturing. In Dong Mingzhu's view, Gree's diversification is based on the diversified development of the industrial chain. For example, the molds, motors, capacitors and other products for air -conditioning calls must be used in many areas to meet the needs of these products in different industries. This itself is itself. A good market opportunity.

Handlery is the "mother of industry". The level of mold industry is an important symbol of a national manufacturing level. This is a high -tech industry with dense talents and funds, especially high -precision molds. , Leading to low willingness to invest in enterprises and relying on imports for a long time.

Gree anchor high -precision molds, transform and upgrade from the full process such as simulation, design, process, manufacturing, and testing. It has invested over 10 billion yuan to gradually improve the level of mold technology and manufacturing capabilities. Large dual -color injection molds, high -speed motor molds, and high -precision heat exchanger molds have successfully developed successively, achieving the self -supply of the mold.

For a long time, Chinese manufacturing companies have actively explored the development path, in the final analysis, nothing more than two: technical introduction and independent innovation. The biggest feature of Gree's diversification is to adhere to autonomy -independent research and development, independent manufacturing.

Gree's independent choice points to the country's manufacturing transformation and upgrading strategy to achieve the same frequency resonance. In the ten years of accelerating the transformation, people have seen Gree's leadership as a technical "breaking the situation", and they also see Gree's changes from the inside out: the product is more "fine". Focusing on comfortable, healthy, and intelligent multi -dimensional development of product research and development, focusing on consumer needs, developing different products and solutions for subdivided users and segmentation scenes, and continuously consolidating competition in the consumer field of environmental comfort demand orientation Advantages, in -depth expansion in industry and other fields.

The service is more "long". In 2021, Gree announced that the "six -year free warranty for the whole machine" proposed in the industry in 2005 was adjusted to "ten years of free repair". Without any failure or damage to the air conditioner within ten years, consumers can rest assured that after -sale maintenance, showing it to highlight it, showing that it is highlighted to highlight it and highlight it. Gree is fully confident in the quality of its own products.

"Quality is the lifeline of the enterprise. In the past ten years, Gree's operating income, net profit, taxation, and dividends have increased. The fundamental reason is that Gree has made quality control and the home." Dong Mingzhu said. "Gree Speed" is attributed to "Gree Quality".

Data show that since 2012, Gree's total operating revenue has increased from 100 billion yuan to more than 200 billion yuan, and net profit has increased from more than 7 billion yuan to up to 26.4 billion yuan. In the past ten years, Gree's total taxation has exceeded 124.5 billion yuan, cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, accumulated cumulative cumulative cumulative, cumulative cumulative cumulative cumulative, cumulative cumulative accumulated The cash dividend was as high as 95.533 billion yuan, and the cumulative dividend rate reached 53.40%.

Looking up at the starry sky, down -to -earth, a more diverse Gree, is to reshape a more competitive Gree.

(News)

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