"New Home Appliances" special issue appeared at the 2022 Jingdong Home Appliance Partner Conference to indicate the industry renewal and upgrade direction

Source: Public account

On September 21, the 2022 Jingdong Home Appliances Partner Conference was held in Beijing. The heads of home appliance companies from all over the country and partners in JD.com's home appliances gathered together to discuss the future development opportunities of the home appliance industry. At the meeting, a special issue "New Home Appliances" focusing on consumer demand and insight into the industry's development trend was solemnly handed over to the hands of every guest guest.

"New Home Appliances" is the guidance unit by the China Home Electric Association. It is a special issue created by JD.com as an exclusive channel partner and GFK Zhong Yikang, "New Weekly" and "Electrical" magazine. This special issue and full link scan the new trend of Chinese home appliances consumption. It not only meets the professionalism of the industry through the dimensions of industry news, big coffee perspectives, data reports, and trend dialogues. The dimensions such as home appliance recommendation meet the readability of consumers. It aims to aggregate multi -party forces to explore new opportunities for the growth of the home appliance market, promote the home appliance industry to go to new, and show consumers the "renewal" brought by "new home appliances". Life.

New home appliances, new kinetic energy consumption

In the unusual complicated 2022, the Chinese home appliance consumer market experienced a lot of tests. According to GFK's calculation data, in the first half of 2022, the retail sales of the Chinese home appliance market was 396.2 billion yuan, a year -on -year decrease of 10.3%. The Chinese home appliance retail market has entered the development stage of long -term sideways adjustment, and the overall development trend of mature everyone's electrical products and the popularization of emerging categories.

Jiang Feng, Executive Director of the China Household Appliances Association, clearly pointed out that the Chinese home appliance market has shifted from a large -scale popular incremental market to an existing market that is mainly based on renewal demand. In the future, opportunities will focus on the two main lines. The first is to meet the needs of consumption upgrade. On the whole, consumption is still being upgraded, and the high -end consumption popularity is not reduced. Medium and high -end products such as frequency conversion, energy saving, intelligence, and large capacity are growing rapidly. need. In -depth excavation of consumption upgrades will promote the upgrading of the home appliance market structure and bring more opportunities to the high -quality development of the Chinese home appliance industry. The second is emerging categories. After the epidemic, home appliance manufacturers clearer the pressure on the growth of traditional home appliances in the market. In contrast to it, emerging categories such as Xinfeng Air Conditioning, Dry Clothing Machines, dishwashers, washing machines, and steaming grilled machines are widely welcomed by consumers. It is also the future market vitality.

Market data is the best confirmation of the above views. According to the "2022" New Household Appliances Market Renewal Trends Report "jointly released by JD.com's home appliances, in 2021, the size of the Chinese dishwasher market reached 11.25 billion yuan, an increase of 19.3%year -on -year; The market size has approached 30 billion yuan, and is in an absolute leading position in domestic appliances. The market size of the dry clothing machine reached 7.6 billion yuan in this year, an increase of 123.5%year -on -year. What is even more exciting is that even in 2022 full of uncertainty, emerging home appliances category represented by dishwasher and drying machines still maintain high growth, becoming a power source for driving the overall market to continue to move forward. Essence

"New Home Appliances" is becoming a new kinetic energy in the consumer market. "We believe that new home appliances are appliances that can provide users with new life scenes and life value. Its appearance must be based on consumer insights." Jingdong Home Appliances Push New Strategic Person Dai Ke in an interview with "Electrical Electric" reporters interview It was said that the release of JD home appliances that promoted the special issue of "New Home Appliances" was to hope that the joint appliance brands, consumers, market research institutions, authoritative media and other parties to jointly insight into the trend of changes in consumer demand and tap new home appliances "The huge potential of industry development and a better life. To this end, JD.com's home appliances have clearly proposed the "Four New Home Appliances" in the special issue of "New Household Appliances" based on a long -term market trend insight, which further interpreted the characteristics of "new home appliances". The "Four New Home Appliances", that is, new face value, new features, new experiences, new services, covering multiple dimensions such as the design, product upgrade, category optimization, and service experience of home appliances, and highly fit the changes in the needs of consumers today. Taking the new consumer power Z generation as an example, they pursue the liberation, efficient, easy, healthy, minimalist and exquisite life trends, and like high -value, black technology elements, or can create great convenience for life. "Four New Home Appliances" can fully meet the major trend of the industry's consumption demand for living and home appliances.

New opportunities, win -win new future

2022 is also a very critical year, and the challenge contains new opportunities.

Affected by the epidemic, great changes in home appliance channels and consumption positions are underwent, and the development trend of accelerated integration of online and offline is becoming more and more obvious. The growth of home hours also puts higher requirements for consumers' quality, performance, experience, and services of home appliances. This not only stimulates consumers' new demand for changing and purchasing new needs, but also forcing the home appliance industry to deeply dig consumer demand and promote the experience and quality upgrade of home appliances.

At the same time, the favorable policies are also continuously released in 2022. Especially after entering the second half of the year, the "Notice on Promoting Several Measures on Promoting Green Smart Appliances Consumption" and the launch of the "2022 National Home Appliance Consumption Season" further accelerated the implementation of various decision -making deployments related to home appliance consumption to guide the home appliance market Continuously upgraded to intelligence, green, and health.

Meeting new needs of consumers is undoubtedly the key to restart the growth engine in this critical year. Taking washing machines as an example, people's requirements for washing machines have been upgraded from the original simply washing clothes to the current full -scene washing solution. According to Ding Laiguo, the general manager of the Chinese region of Haier washing industry, the Haier washing machine has been upgraded from product innovation to scenes and ecological innovation, and it will provide the original new categories and new scenes to provide from washing machines, dry clothing machines to washing machines to washing machines to washing machines to washing machines to washing machines to washing machines. Baking suits, drying integrated machines, and then to the balcony and cloakroom scenes to accurately solve the segmentation of different users for "new home appliances". Entering the "new home appliances" era, home appliance manufacturers and channel vendors are working together to develop the future. In the interview with the special publication dialogue of "New Home Appliances", Kuang Feifei, general manager of the e -commerce business center of TCL Industry China Marketing Headquarters: "In the context of consumption upgrades, increases of user needs will stimulate the supply chain, nurture industrial vitality, and break through the situation for home appliance companies to innovate the situation. Provide breakthroughs. "Through in -depth cooperation in C2M, TCL and Jingdong Home Appliances jointly launched a number of innovative products that have won market recognition for gaming television, thin refrigerators, duplex partitions washing machines, and fresh air conditioners.

Hu Jianyong, vice president of Hisense Video Technology, also believes that the home appliance market is facing a "quality revolution". The "push new selling high" based on the needs of new life has become a new direction for upstream and downstream enterprises in the entire industry chain. This time, JD.com ’s home appliances have gathered a joint force to jointly promote the“ new home appliances ”, which can not only bring“ renovation ”home appliances and create a good life for consumers, but also explore the road of high -quality development and transformation and upgrading for the industry.

The new direction is under the feet. Faced with the new consumer demand and industry development trend, JD.com will inspect the new opportunities for the household appliance market with home appliance manufacturers to explore the path to meet the demand for new consumption. It is learned from the meeting that focusing on "new home appliances", JD.com will launch a series of strategic deployment -in -depth development of the super -renovation plan, and jointly build home appliance brands to create high -end and medium -priced quality explosive S+products; lock the trend, clarify the trend category hierarchical standards , Help the home appliance industry insight into new opportunities and open up the blue ocean market; start the UP program, and use the "high -end brand+high -end series" to tap the high -end product market.

"New Home Appliances" specially presents the multi -angle presentation of new consumer demand, which will definitely provide guidance for the future development direction of the home appliance industry, and open the window for consumers to open up the window in depth.

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