Hangzhou Bay Burning Delivery Innovation and Development Qiangyin Fangtai leads G50 to lead China's high -end home appliances trendy

In the coast of the East China Sea, the Qiantang River water rolled into the sea. It is adjacent to Hangzhou, Jiaxing, Shanghai, Ningbo, Shaoxing and other economic and cultural cities, and the Qianwan New District, which occupies the convenience of the land, ushered in the noble guests from all over the country.

Recently, the 3022 3rd China High -end Home Appliance Brand G50 Summit, hosted by the China Household Electrical Appliances Association, and the brand professional committee, was held in Qianwan New District, Ningbo, Zhejiang. The theme of this summit is "Original Technology and Sustainable Development", and combined with the new stage, new tasks and new situations currently facing Chinese home appliances, it discusses the path and opportunity of high -quality development with scientific and technological innovation and high -end transformation. As the digital transformation of the Chinese home appliance industry in the Internet of Things era, the iconic and industrial event with vane with high -quality development, this year's G50 summit has attracted the attention of many people in the industry. Management, national key provincial and municipal home appliances associations and chambers of commerce to participate, discuss the future of the industry to develop the future.

National key channel vendors, high -end home appliance brands, and key provincial and municipal home appliances associations, etc.

At this summit, Dong Zhi, the chairman of the China Home Electrical Appliances Association, gave a welcome speech to the event. Mao Zhongqun, chairman and president of Fang Tai Group, gave a keynote speech to share the way of Fang Tai's sustainable development, as well as the innovation path and the innovation path of Fang Tai since its establishment and so far. Innovative scientific and technological achievements; Xu Zhibo, general manager of Haier Zhijia China, Ni Zugen, chairman of Lake Electric, Hong Gang, Sony (China) Vice President Hong Gang, A.O. Smith National Family Sales General Manager Lu Feng, General Manager of Hengjie Group Sales Manager, etc. Topic speech; GFK China Retail Channel Services Division & General Manager He Zhongqing of the Home Appliances Department, and Guo Made, president of Ovi Cloud Network, shared with the guests from the perspective of macro research and front -line marketing data analysis, respectively. The theme report of the trend; at the high -level brand forum of large integration and large consumption ", everyone's peak discussed the sword, and the point of view has contributed a lot of fresh ideas and solutions to the further activation of the home appliance market. The "tide direction" of the future development of home appliances; during the summit, the organizer also organized the National Green Smart Appliance Consumption Festival and the third China High -end High -end Home Appliance Brand Promotion Month Monthly in 2022. , Intelligent and high -end consumption have become the focus of market attention. The National Green Smart Appliance Consumption Festival and high -end home appliance brand promotion month activities are expected to supply multi -level demand at a higher level to help consume consumption quality and capacity, and lead the industry's transformation and upgrading.

Dong Zhi, Chairman of the China Household Electric Commercial Association

Chairman and President of Fang Tai Group Mao Zhongqun

The ultimate secret to the wind: the sustainable technology innovator who starts at the end

The mobile phone brand is as much as beef. Regardless of whether the market is in the market or fell in love, Apple's status has never been shaken. One of the important reasons is the core science and technology competitiveness. In the same way, in the face of the incremental era of the home appliance market, the current downturn consumer environment brings huge pressure to the kitchen appliance industry, and the way of breaking the situation of kitchen appliance companies is to maintain core competitiveness -innovation technology Growth of strength. This is an unbreakable truth. In such a difficult stage last year, Fang Tai, who was still in the right place with an annual revenue of 15.5 billion yuan and a 29%increase, was the practitioner of this truth.

At the beginning of the establishment, Fang Tai took scientific and technological innovation as the strategic choice of enterprises. It is believed that only technology is the core competitiveness of the enterprise. At this G50 summit, Mr. Mao Zhongqun, chairman and president of Fang Tai Group, shared the innovation path and innovative scientific and technological achievements of Fang Tai since Fang Tai's founding.

Generally speaking, Fang Tai has experienced a step -by -step transformation from "application technology innovation" to "category scientific and technological innovation" to "basic material innovation". At the level of "application technology innovation", the oil fume technology has been deeply cultivated and the world's first near -absorbing range hood has been made to make Fang Tai's brand account. At the level of "category technology innovation", Fang Tai, who dares to continue to explore the "unmanned area" of science and technology, through the reconstruction of hard technology innovation+product forms, has spawned the sink dishwasher and integrated cooking center on the new category track, etc. A variety of heavy products have led the wave of scientific and technological development of Chinese kitchen appliances. And the self -developed NSP selective filtering technology also allowed Fang Tai to cross a big step at the "basic material innovation" level, filling the core film technology gap in the domestic water purification industry, and the Fang Tai mother -class water purifier launched at the same time, which directly promoted The technical direction of the water purification industry has been upgraded from "safe water" to "healthy water".

The successful application of each innovation technology is the beginning of the development of innovation technology. The integrated cooking center shown at the summit is Fang Tai's new work of integrated kitchen appliances this year.

It is reported that Yingying uses an ultra -thin and large -screen fuselage design. The thickest part of the body is only 14 cm. The lower end of the body breaks the imagination of "ultra -thin", only 3 cm. In terms of cooking, the shadow temperature and humidity dual -control technology has been three times the performance of the previous generation. Burn the technology upgrade performance by spraying the technology through dense clusters, and the 5.0kW thermal load X70%thermal efficiency achieves ultra -high effective firepower. In terms of consumers, whether it is using experience or intelligent features, the integrated culinary center has a qualitative leap compared to previous generations. It is this sustainable innovation attitude that starts at the end that allows Fang Tai to continue to surpass himself. While step -up to improve its innovation ability and technological strength, we have gathered in front of the storm that stands up and down the wind. Sustainable development of cultural soft power: the flower of "three theories of innovation", the fruit of the beautiful products

At present, uncertainty is that the new normal seems to have become a consensus. Faced with a complex and changeable market environment, enterprises must be more correct and attach importance to their own cultural construction. Because of the sustainable development of enterprises, not only the premise of the sustainability of innovation technology, but also the soft power of corporate culture.

In this regard, Mr. Mao Zhongqun delivered a speech "Fang Tai Culture and Sustainable Development" at the summit, and the other party Tai Culture and the corporate development model under Fangtai culture conducted in -depth analysis. Mao Zhongqun believes that "the management of any outstanding enterprise in the world must be rooted in local culture, so that such companies will have solid development of the soil." Because of this, Fang Tai combines the excellent Chinese culture and the Western management system. Going out of a development path of Chinese and Western integration, and precipitating the innovative concept of innovation that takes benevolence as the core, with a degree of innovation as a driver, and the goal of happiness, that is, Fangtai's "three theories of innovation". Since its establishment, Fang Tai has also practiced the "three theories of innovation", always putting the core demands of consumers first, insisting on letting science and technology serve people, and creating beautiful products for consumers.

For example, in 2010, because of the news of "Kitchen oil fume intensified risk of lung cancer", Fang Tai noticed that the carcinogens in high temperature oil fume affected the health of the housewife, and then the indicators for the development of the range hood from air volume, wind pressure, noise noise, noise, noise, noise, noise, noise, noise, noise, noise The quantitative indicators are adjusted to "best oil fume effects" and "not running smoke", and launched a series of beautiful products such as Yuns Cube, Star Rube, and Smart Lift Cloud Cube to protect the breathing health of each consumer. The consideration of the shadow of this integrated culinary center on the use of the experience of the experience of using the experience also confirms the temperature of Fang Tai Technology's "benevolence -oriented".

Fang Tai's beautiful and innovative innovation of the three basic elements of air, water, and food is the wisdom of cultural soft power and the hard power of technology. They are two sides of the sustainable development of enterprises. A set of data proves the superiority of Fangtai's sustainable development: As of now, Fang Tai has nearly 8,900 domestic authorized patents, of which more than 2,100 invention patents have been in the industry. Fang Tai's innovative technology strength in the field of kitchen appliances and the leading position of the sustainable development of the industry is beyond doubt.

As the winner of the G50 Summit's "High -end Brand Award" and "2022 China Home Appliance Industry Original Science and Technology Innovation Award", in the final stage of the summit, Fang Tai participated in the National Green Smart Appliance Consumption Festival and the third China High -end Home Appliance Brand Promotion Month in 2022 The launching ceremony is to help more and more local high -end home appliance brands.

National Green Smart Home Appliance Consumption Festival and 2022 China High -end High -end Home Appliance Brand Promotion Month Ceremony

Consumers 'pursuit of quality life endlessly means that home appliance companies' exploration of scientific and technological innovation is endless. This gives us an enlightenment: allowing hundreds of millions of families to have a healthier and higher quality life is a happy goal for the development of the home appliance industry, and it is also a way to achieve sustainable development of the brand.

In the context of the increasing market competition and the repeated impact of force majeure factors, Fang Tai undoubtedly provides a new idea for the sustainable development of the home appliance industry: actively explore the core needs of consumers, find breakthrough points, and keep business continuity. Build a moat with risks; continuously improve the strength of scientific and technological innovation, forging the high tough development model of enterprises, so that Meishan Technology can sustainable and sustainable for hundreds of millions of families, thereby winning the sustainable development of the brand.

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