Yichang issued 5 million first batch of home appliance consumer coupons

At 8 pm on September 19th, Yichang City issued the first batch of "Hubei Consumer Intellectual Interest Life" home appliance consumer coupons (hereinafter referred to as home appliance consumer coupons). A total of 5 million yuan.

Golden Jiuyin Ten, under the influence of the epidemic, consumer coupons have become one of the important means to stimulate consumption potential. Recently, Yichang consumer coupons are issued densely. According to incomplete statistics, on September 6 and 16, Yichang issued "Hui Shi Hubei" consumer coupons, respectively. On the 30th, the third batch of sports consumer coupons of "Huidong Hubei" will be issued soon ... Consumer vouchers cover key areas such as supermarkets, catering, automobiles, home appliances, cultural tourism, sports, etc., showing a large scale, wide coverage, industry support The characteristics are gradually appearing. Experts said that the issuance of consumer vouchers is conducive to stimulating the growth of consumption in a short time, and eventually transmit it to the production terminal, driving the entire economic chain recovery.

"Home Appliance Consumer Coupon" focuses on the consumption of community

In this round of home appliances consumer coupons, a total of 5 million yuan in municipal and county -level finances were issued on September 19th and 30th. It is worth noting that this round of home appliance consumer coupons "Gift Pack" focuses on the consumer field.

Home appliance consumption coupons are divided into two types: 200 yuan and 400 yuan. When used, consumption can use a 200 yuan consumer coupon, consumption 5,000 yuan can use a 400 yuan consumer coupon. Consumers can pay in cloud flash payment, CCB, CCB, CCB, CCB Life platforms can be used by Yichang offline appliances such as Suning, Gome, and Industrial and Trade appliances.

The staff of the Municipal Bureau of Commerce said that on the one hand, the consumer market in the automotive, home appliances, catering and other industries accounted for a relatively high consumer market, reaching about 1/4. On the other hand, the consumption foundation of automobiles, home appliances, catering and other industries is better. Consumers buy high -frequency consumption such as car and home appliances and other high -frequency consumption.

Recently, a series of support policies have also released a positive signal to promote green smart home appliances: the executive meeting of the State Council held on July 29 proposed to encourage places to appropriately subsidize or loan discounts on green smart home appliances and green building materials; August, the Ministry of Commerce, the Ministry of Commerce The 13 departments issued the "Notice on Promoting Several Measures on Promoting Green Smart Appliances Consumption" to deploy the national home appliances "replacement of old new" activities and promote green smart home appliances to the countryside. At the end of August, Hubei Province issued the "Several Measures on Further Stimulating Market Vitality Stable and Stable Economic Growth", and put forward 18 specific measures to strive to grow steadily, including adopting car purchase subsidies, car consumer coupons, refueling vouchers, and increased household appliances to promote consumption. Take measures and other measures to promote consumption such as automobiles and home appliances.

Offline stores participating in enthusiasm and rising

This round of home appliances consumer vouchers offline shopping malls have been enthusiastic. According to the Municipal Commercial Bureau, more than 200 home appliance companies in Yichang have successfully declared in the outlets.

The heads of Gome and Suning Yichang said that all its stores have participated in the outlets of the consumer voucher in this round of home appliances. Dozens of brand appliances such as Huawei, Xiaomi, Gree, etc. have all participated in, and citizens can rest assured to buy.

Welcome to this round of consumer coupons, many home appliance stores are prepared. Suning and Gome will host activities such as "Burning Buying Life Festival" and "Home Appliances" during the use of consumer vouchers. They will launch new preferential measures in the innovation of home appliances, experience upgrades, service upgrades, price benefits, and replacement of old replacement. The majority of citizens enjoy the greatest benefit in the home appliance consumption season.

"It is expected that this round of consumer vouchers will stimulate the iteration of products to replace it. We have prepared many high -end models." The person in charge of the Huawei Smart Living Museum said, "Huawei TV, smart home and other products have added the home appliance consumer voucher outlets. The premium of the stored stores, consumers at the time of buying 10,000 yuan home appliances, the price is 1,000 yuan cheaper than the lowest price in the market. This is the "win -win" of consumers and physical stores. "The staff of the Municipal Commerce Bureau said that it will be carried out by new home appliances. Promoting, new and new and home appliances to the countryside to promote green, environmentally friendly, healthy, and smart home appliances.

In addition to merchants, the platform is also helping. The person in charge of the Three Gorges CCB Network Financial told reporters that consumers are more cost -effective to lead home appliances consumer coupons in the CCB Life APP. After superimposed 20 yuan platform subsidies, the platform's home appliance consumer coupon value is 220 yuan and 420 yuan, respectively.

Consumer vouchers "multiplication effect" significant

"I have grabbed this round of home appliances consumer coupons." Mr. Zhou, who was decorated with the house, told reporters. Many citizens have benefited from consumer vouchers in various fields. Mr. Zhou told reporters that various consumer coupons issued by Yichang this year saved him a lot of money.

For merchants, the consumption effect of consumer vouchers seems more direct. "After the release of the catering voucher policy, the number of visitors increased by 30 % month -on -month. The stimulus stimulation effect of consumer coupons was very significant." Said Li Xiayun, head of Changyang Yueyue Hotel.

In addition, the cultural tourism consumption coupon issued by Yichang also inspired a wave of consumption. The relevant person in charge of Yichang Jiufeng Valley residents told reporters that many tourists who use Huimin Consumer Consumer Course during the Mid -Autumn Festival holidays. The issuance of consumer coupons not only brings discounts to citizens and tourists, but also brings more traffic groups for homestays.

According to data from the Hubei Provincial Department of Commerce, Hui Shi Hubei ’s first round of consumer coupons cumulatively sold 10.37 million consumer coupons, with a nuclear sales amount of 520 million yuan, which drove retail and catering consumption of 2.08 billion yuan.

Zhao Xu, a professor of economics at the Three Gorges University, said that as an important means to promote consumption, consumer vouchers promote production and promote economic growth by increasing the purchasing power and consumer desires of the masses.The issuance of consumer coupons is conducive to boosting consumer confidence, active consumer markets, and promoting the economy entering a virtuous circle.The "multiplication effect" of consumer vouchers can not only leverage the consumer potential, but also drive the upstream and downstream output value of the product chain, which has become an important "magic weapon" to promote economic growth.Data show that the leverage of consumer vouchers reaches 3.4 to 5.8, which means that the valid consumer subsidy of 1 yuan can be issued to drive new consumption of 3.4 yuan to 5.8 yuan.The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.

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