How to stand on the C position in service trade?Look at the inspiration that the service trade will bring to us in 2022

Zhejiang News Client Reporter Jin Liang Lai Chen Liu Chenyin

On September 2nd, Beijing, the audience went to the second phase of the National Conference Center. It is reported that in 2022, the service trade will be used for the first time of the National Conference Center as the exhibition venue. Photo by Han Haidan, a reporter from China News Agency

A service and trade event is an excellent window to observe economic development.

From August 31st to September 5th, the China International Services Trade Fair was held in Beijing in 2022. At this international exhibition, new technologies, new applications, and new formats have "stunned" everyone. The views of multinational enterprises, industry leaders, and industry experts have "ignited" the industry emotions.

361 Zhejiang Enterprises attended the exhibition of two online and offline channels to go to this largest comprehensive exhibition in the global service trade field. At the exhibition, they worked hard to learn new ideas from the industry, explore how to find effective supply under the incomplete demand, and grasp the new trend of service trade.

Learning new concepts of low carbon becomes the mainstream trend

"Come to the service trade will take a look, that is, chasing the industry trend!" After finishing his own booth, Zuo Wei, the sales manager of Hangzhou Anxu Biotechnology Co., Ltd., went to other exhibition halls for a circle.

In the first stop, he went straight to the exhibition area of ​​the Chinese Medicine Group to experience the latest achievements of domestic anti -epidemic research.

As the leader of China's anti -epidemic technology, the National Medicine Group brought the three major fields of the new crown epidemic "diagnosis, treatment, prevention, and prevention". Among them, Zuo Wei is most concerned about 4 Omikon Wasan vaccines developed on the three technical routes of the survival, reorganization, and MRNA.

"At present, there are two Aozhuki vaccines and a restructuring vaccine that has entered the clinical trial stage." Yang Yunkai, deputy director of the China Pharmaceutical Group China Biological Clinical Medicine Center, introduced that the clinical study of the live vaccine blank people carried out in Zhejiang has been completed. Aozhu MRNA vaccine is also submitting relevant information to the national drug regulatory authorities.

Through this international exhibition, looking for the vane in the industry, Zhejiang companies are most interested in.

"As a catch -up, we want to know what the leader is doing and what level is." Zuo Wei said that An Xu creatures are helping technology resistance from the "fast diagnosis" field that he is good at. A total of hundreds of millions of people have been served, but there is still a small gap with leading companies in front -end research and development investment.

In addition, Zuo Wei is interested in a set of smart vaccine factories at the scene. In order to allow the audience to intuitively feel the birth of a vaccine, the National Medicine Group moved the robotic arm assisted cell culture model of the smart factory to the site of the service trade meeting. "Compared with their intelligent manufacturing, the Anxu factory is basically in a relatively primary automation stage. It is a direction we need to learn by using digitalization to expand production capacity." Zuo Wei said.

Learning new development concepts, this is the original intention of many Zhejiang enterprises to participate in the service and trade association.

The little bamboo is a gourmet in the giant panda mouth, and it is chopsticks in the hands of gourmet, but in the eyes of many companies, it has become a new material.

In the International Bamboo and Team Organization Area, the world's first "Quzhu Bicycle" from Qingyuan, Zhejiang has attracted many people to stop and watch. Wang Haopeng, officer of the exhibition hall and the Ministry of Affairs of the International Bamboo and Team Organization, said that although bamboo bicycles have a history of many years, before that, bamboo bicycles on the market cannot create such smooth curved surfaces, and can only be used to replace bamboo materials with metals. Essence

Ji Jiagui, the chairman of Zhejiang Sanjian Industry and Trade Co., Ltd., also came to Beijing, but most of the time he did not at his own booth, but searched the forefront of green low -carbon in the exhibition hall.

In the exhibition area of ​​China Forestry Group Co., Ltd., a giant bamboo gallery with a diameter of 3.6 meters caught his attention. "We used the characteristics of the axial stretching strength of bamboo and strong resistance to the ability to change resistance to develop a set of 'bamboo entanglement' technology. The results showed that the use of bamboo materials to replace glass fiber Kong Xiangtao said that at present, bamboo entanglement composite materials have been included in the national "14th Five -Year Plan" biological economic development plan. In addition to large -caliber pressure pipelines, it is also used in combined houses, high -speed rail cars and other fields.

"This technology is very good. We are also a peer in the field of bamboo craftsmanship. I hope that we can communicate and learn from your company." Ji Jiagui handed his business card. "Welcome, you can take you to see our biggest bamboo entanglement pipe gallery. The exhibition hall cannot be set up. The diameter is 8 meters and each section is 12 meters long!" Kong Xiangtao enthusiastically said.

After a few days in a row, Ji Jiagui collected many panking of environmental protection products. He was pleased to find that green low -carbon has become the mainstream trend of service trade transformation and development.

The accelerated cross -border integration of the service industry and the manufacturing industry is also a strong signal passed by the service and trade meeting.

At the integrated development of multinational companies in the integration of the modern service industry and advanced manufacturing industry in Zhejiang Province, the transnational leader of the biopharmaceutical field Danna Group shared experience: Danah Group is providing Technical research and development, process development, talent training, verification approval and other services are expanding.

"China's biopharmaceuticals are in the critical period of curve. Although Zhejiang starts late, we are willing to use our own advantages to jointly build an industrial chain and cultivate an ecosystem." Danna threw "hydrangea" on the spot.

"Danna can consider coming to Xiaoshan." Li Ming, a representative of the Zhejiang party units and the director of the Hangzhou Xiaoshan District Foreign Liaison Center, responded that he hoped that the experience of multinational enterprises would achieve industrial upgrading and industrial upgrading and the "two industry" integration. The value chain climb provides inspiration and enrich the development of the source of development. On September 2nd, Beijing, the audience filmed a robot with a mascot "Fuyan" in the National Convention Center of the Service and Trade Association as its shape. It is reported that this year's service and trade meeting ushered in a mascot, and the main image of the mascot "Fuyan" was based on Swift. Photo by Han Haidan, a reporter from China News Agency

Find new needs and new scenes to expand new space

At present, the demand is not a contradiction in economic operation.

Walking at the scene of the service trade association, looking at the smiles of the exhibitors, they seemed to have a way of response.

Located in the comprehensive exhibition hall of the Service and Trade Association, the country's exhibition area with an area of ​​over 8,000 square meters is the most worthy of "punch": snacks and beauty in the Japanese exhibition area, there are endless streams of VR dynamic theater experiencers in the Korean exhibition area. Native

You know the whole leopard. Why can this global service industry be fired? The key is that there are effective supply of many service industries here.

New technologies have brought new consumption experiences and have spawned many new needs.

Fast food, fruits, medicines ... As long as consumers "one -click order" on their mobile phones, there will be drones or automatic delivery vehicles within half an hour. Consumers can use the verification code to achieve no contact withdrawal. At the service trade meeting, new technical equipment such as automatic delivery vehicles, drones, and indoor robots such as China Post, SF, Zhongtong, Meituan, etc., which not only reflects the technological content of logistics and distribution There is no need to contact consumption.

Bart -up robots, smart coffee robots, disinfection robots ... At each service and trade meeting, versatile robots are "Internet celebrities", attracting many audiences. Taking "Robotic Coffee Robot" as an example, based on a million data -level visual training, 30,000 hours of arms tuning, 3,000 hours of AI learning, perfect restoration of coffee master brewing methods. "This may be what the future cafe looks like," said the person in charge of the exhibition hall.

At this year, Hangzhou Haikangwei Digital Technology Co., Ltd. brought the most scientific and technological smart home equipment. Among them, a face video lock, the audience can wake up the 3D face recognition module as soon as it is approached to achieve second -level unlocking.

"In fact, the video lock is just an entrance to the smart home system. Various smart devices realize interconnection, such as opening the door, the curtains are slowly turned on, the family detector is withdrawn, the air purifier is automatically turned on ..." Hikvision Hikvision Liu Liansheng, a large customer manager of fluorite network, told reporters that the door lock industry is already a red sea. There are many traditional door lock companies in Zhejiang to transform as smart door locks. The competition is very fierce, but the smart door lock is used as the smart home entrance. field. "This requires a lot of technical support." Liu Liansheng said that when consumers can enjoy the technology and intelligence brought by the automatic operation of other smart products when opening the door, the future consumer market potential is huge.

The new scene expands new consumption space.

At this year's service and trade meeting, there was a cosmic wind. Located in the Yuan universe experience exhibition area, which is located in Shougang Garden venue and tens of thousands of square meters, the Yuan Universe and the Commonwealth Association have been in close contact here for the first time, which also allows ordinary audiences to fully perceive the charm of the Yuan universe for the first time. Through product interaction, the Yuan universe has entered the reality from the concept.

Here, a visitor wore VR glasses and put on various rescue actions. In his "another world", he is playing a football goalkeeper to play a penalty with the striker. On over there, a experiencer danced in front of the green curtain, and the big screen on the side was displayed in real -time dance performances in the beautiful scenery of the snowy mountains.

There are also many Zhejiang enterprises on the Yuan universe track. The reporter saw in the "Carefulness · Love" Yuan universe space in the Zhejiang Comprehensive Exhibition Area that through the construction of VR scenes, a fantastic and romantic 3D virtual scene was customized. In the Yuan universe, each user has a virtual image. Through identity authentication, data pairing, game interaction, co -creation and other links, we can improve the understanding of men and women users and break social barriers.

"This is not a science fiction scenario, but a practical experience." Zhang Yan, co -founder and vice president of Hangzhou Shimen Culture Technology Co., Ltd., said that the marriage and love of the unmarried young men and women has been online activities.

Adjacent to it is a "first news anchor of the Yuan universe". The person in charge of the exhibition area of ​​Xinhua Zhiyun Technology Co., Ltd. told reporters that just enter the text, the virtual anchor can broadcast news and generate videos, and even the mouth type can be confronted. After some operations, the "Yuan Cosmic First News Anchor" broadcast the news of the opening of the service and trade meeting on the spot.

It can be seen that the new technology is promoting the self -reconstruction of traditional commerce, which not only subverts the original work method, but also extends many new needs.

"Yuanhu" is the best example. Earlier this year, Zhongnan Cato launched the "Yuan Tiger" series of avatar digital collections with the theme of the Chinese Tiger Year. This Yuan -universe digital collection only showed a face at the service trade meeting, and was seen by the "sharp -eyed" visitors, trying to buy on the spot. According to reports, the 6288 "Yuanhu" digital collections launched by Zhongnan Cartoon were announced to be sold out in less than half a minute.

It is predicted that the current output value of the upstream and downstream industries of the domestic metadata universe exceeds 40 billion yuan, which is mainly reflected in gaming entertainment, VR and AR hardware. It is predicted that in the next five years, the domestic Yuan universe market will exceed 200 billion yuan. On September 2nd, Beijing, the "Colorful World" exhibition area of ​​the Cultural Tourism Exhibition Hall of Shougang Park. According to visual China

Grasp the new wind direction digital technology to empower the industry

Jade 、, jade, jade 、 ... How do cultural relics enter the service trade? Hangzhou Liangzhu "hit one".

Unlike traditional cultural products display, Hangzhou Liangzhu has only about two square meters of booths this year, but through technical applications such as naked eye 3D and AR viewing, they explore innovative gameplay such as blind boxes. The surrounding products of the 物, combine cultural relics and technology, drives the double growth of trade and consumption.

Digital reconstruction has a very obvious feature of the service trade industry. The new views brought by new technologies, new achievements, and new models make the service trade full of freshness. Behind this is the greatly expanded boundary of service trade and improved the efficiency of service trade.

Not only Liangzhu, Zhejiang's service trade is transformed into "digital+". Zhuang Jin, director of the Service and Trade Division of the Provincial Department of Commerce, introduced that Zhejiang's comprehensive exhibition area consists of digital technology, digital services, digital culture, and digital platforms. The development of finance and cross -border e -commerce, film and television anime and cultural and creative IP products.

What chemical reactions will Chinese medicine cause technology?

"VR Eight Duan Jin's experience is very realistic" "I want to try the artificial intelligence pulse diagnosis instrument", "AI tongue diagnosis, it is good" ... Entering the Zhejiang Traditional Chinese Medicine Exhibition Area in Shougang Park, except for the scent of Chinese herbal medicine, Traditional Chinese medicine special digital exhibits make the audience unable to turn into an experiencer.

"Experience Chinese medicine through virtual scenarios, so many consumers are interested in Chinese medicine. This is our starting point." Ren Ling, head of the foreign cooperation department of Wenzhou Medical University. The service export base is used to improve the service export capacity of Zhejiang traditional Chinese medicine with the help of the service trade platform.

Digital trade has also transformed many traditional Zhejiang companies into digital service providers.

At the service and trade meeting, the reporter witnessed the transformation of a traditional enterprise -Zhejiang Peroqiao Intelligent Equipment Co., Ltd.. "We used to be a remote control, and later changed to drone derivative services," said Hu Kefei, chairman of the company. This time, the products they focus on are a set of "grid smart machine nest+independent flight operations" drone system. It has tried operations in Zhejiang Expressway, Forestry and other units, and it has derived many innovative service projects in conjunction with background intelligent software.

"With the application of digital technology in the field of drones, automatic intelligent planning drone routes, drones automatic parking, automatic flying recycling, automatic charging power replace Full of confidence.

This is the epitome of the transformation of service trade structure. In 2021, Zhejiang Digital Services import and export was 150.7 billion yuan, an increase of 13.6%year -on -year, accounting for 33.4%of the total service trade. 43.8%. Previously, traditional service trade such as construction industry, tourism, and service outsourcing has been dominated in Zhejiang's service industry.

This is the development trend of global service trade. "Since the outbreak of the new crown pneumonia, the international trade has experienced a serious impact. Digital trade has injected new momentum into the development of global trade with online ordering and online delivery." On the development trend of digital trade and cutting -edge summit forum, the relevant responsibility of the Ministry of Commerce is responsible for responsibility People said that digital service trade has become an important force for the recovery of global service trade.

In June of this year, the service trade prosperity index issued by the World Trade Organization was significantly higher than that of the goods trade prosperity index, and the proportion of digital trade has increased significantly, and about half of the global service trade has achieved digitalization. In recent years, the rapid development of a new round of scientific and technological revolution and industrial reform has driven the strong rise of digital technology and promoted the vigorous development of the service economy. Seize the development opportunities of the digital economy and grasp the driving effect of digital technology.

"We must make full use of digital reform dividends, focusing on the core task of creating the Global Digital Trade Center, and comprehensively promoting the high -quality development of digital trade by strengthening the top -level design, creating demonstration carriers, and promoting the first trial." The Deputy Director of the Provincial Department of Commerce Hu Zhenyi said.

expert's point

Promote sustainable and healthy development of service trade

Chen Yongqiang

Since its birth in 2012, the service trade will witness the continuous optimization of my country's service trade structure and the continuous expansion of scale, and service trade has become an important force for my country's economic transformation and development. Based on the new development pattern of "dual -cycle" in Zhejiang Province, Zhejiang Province has focused on multiple opportunities such as comprehensively deepening the development of service trade innovation and development pilot, digital reform, and the construction of free trade pilot zones, and promoted the development of service trade innovation in Zhejiang Province. During the "Thirteenth Five -Year Plan" period, the average annual increase in the total import and export of service trade in our province increased by 9.24%, ranking first in the country. Affected by the epidemic of new crown pneumonia, the total service trade in our province ranked fourth in the country in 2020 and 2021.

In recent years, through the promotion of national and provincial service outsourcing demonstration cities, our province has relying on major science and technology platforms such as the Jiangjiang Lab and other provinces to focus on new trade such as cloud services and artificial intelligence services. There are 8 export bases, ranking among the top nationwide, covering characteristic areas such as digital services, cultural, intellectual property, human resources, geographical information, and traditional Chinese medicine services. The computer and information service industry has maintained a rapid growth; the structure of the service trade format has been continuously optimized, especially the achievements of digital trade; emerging markets have continued to expand, and Zhejiang international service outsourcing business has covered more than 200 countries and regions around the world. It can be seen that in accelerating the construction of a new development pattern, service trade has become an important driving force for our province to promote foreign trade transformation and high -quality development. To further promote the sustainable and healthy development of our province's service trade, we need to grasp the direction of service trade innovation, pay attention to the trend of digitalization of service trade, and promote the development of service trade through the integration of digital technology and service industries; in the "double carbon" background, we must pay attention to green development; It can be seen from the new achievements displayed in this service trade meeting. It is necessary to be close to service needs and pay attention to the trend of service. Cracking the bottleneck in the development of service trade needs to further strengthen the top -level design, crack the restrictions on the promotion of service trade investment, optimize the entrepreneurial environment of foreign talents, and promote the connection between the international market multi -channel. It is necessary to increase its efforts to promote the construction of a national digital service export base, explore the construction of digital trade advance demonstration zones, promote the integration and development of the new business format and the service industry, further improve the cross -border e -commerce ecological service system, vigorously promote the development of the entire industrial chain of the big data, and continue Promote the continuous innovation and development of service trade in our province.

(The author is the director of the Digital Trade Research Center of Alibaba Business School of Hangzhou Normal University)

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