Midea, Gree, and Haier's three large home appliance giants "Finale PK": Who is the most profitable?Who is the fastest growth rate?

Our reporter Jia Li went to the transcript simultaneously with Gree Electric and Midea Group on August 30. At present, the semi -annual reports of the three home appliance giants have been released. Although the external environment is severe, under diversification and globalization, the three companies have achieved year -on -year growth in revenue and net profit. The announcement of Midea Group on the evening of August 30 also revealed the new progress of the listing of the listing of Midea Optoelectronics, spin -off. One day before, Haier Zhijia also announced that it would acquire Haild plastic. In the first half of the year, Gree Electric also stated that it was brewing to split new energy and automotive component assets. It can be seen that the three major households' actions are consistent, and they all seek to go further in the segmented business sector. Midea Group's net profit maximum Gree Electric's net profit growth rate of more than 20%of the three home appliance giants once again "finale PK" on the stage of the semi -annual report. On the evening of August 30, Midea Group and Gree Electric released the financial report in the first half of 2022. Just the day before, Haier Zhi's family also handed over the "transcript". Both the three giants handed over the double increasing response of revenue. From the perspective of financial data, the three giants have achieved a small increase in revenue. In the first half of 2022, Midea Group, Haier Zhijia, and Gree Electric's operating income was 182.661 billion yuan, 121.86 billion yuan, and 95.222 billion yuan, a year -on -year increase of 5.09%, 9.1%, and 4.58%. The net profit of the mother was 15.995 billion yuan and 7.95 billion yuan, and Gree Electric achieved net profit of 11.466 billion yuan, an increase of 6.57%, 15.9%, and 21.25%year -on -year. Among the three home appliances giants, Midea Group's revenue scale and net profit are the highest. However, the net profit growth rate of Gree Electric and Haier Zhi's family is far more than beautiful groups, respectively, 21.25%and 15.9%, respectively. It is worth noting that Haier Zhijia has the highest gross profit margin, with 30.2%, and Gree Electric and Midea Group's gross profit margin is close to 24.49%and 23.12%, respectively. "Since the beginning of the overall growth rate of the home appliance market, it is not easy to achieve the growth of revenue and net profit in home appliances. Coping ability, "Zhang Jianfeng believes. Throughout the first half of this year, the overall performance of the home appliance industry was weak. According to data released by Zhongyi Kang, the size of the Chinese home appliance market is 9.9%negative growth, and the market size is expected to be less than 800 billion yuan this year. "Under this background, the three major companies have achieved revenue and net profits are growing, reflecting that the three giants have strong toughness. From the perspective of the overall performance of each family, it can be said that Mei Group is sitting in the first position of the scale and Haier Zhi. The family exceeded expectations and Gree Electric is unexpected. "Liu Buchen, the former chief consultant of the former management of the Father's enterprise, said in an interview with the Securities Daily reporter. However, in the perspective of Major General Ding technology, the revenue growth rate of the three giants is not as good as the growth rate of profit, indicating that the overall pressure of the market is serious, and it also shows that the three giants pay more attention to cost control and efficiency improvement. "In addition, the industry competition shows new features: Midea Group has the largest scale, Herzh's gross profit margin, Gree Electric's fastest growth, but the proportion of air conditioners is still higher." Diversified results show the beginning of globalization to speed up the home appliance business at home appliance business In addition, Midea Group, Gree Electric and Haier's diversified territory have achieved significant growth in business. From the perspective of specific businesses, in the first half of this year, air conditioners were still the main source of income from Gree Electric. The overall income of its air conditioner was 68.75 billion yuan, an increase of 5.18%year -on -year, accounting for 72.2%. The fastest growing categories are green energy and industrial products business outside the home appliance sector, with an increase of 131.57%and 57.79%, respectively. Regarding the reasons for the growth of net profit, insiders of Gree Electric told reporters: "In the first half of the year, the expansion of the company's business and channels has been effective." The company said in the financial report that the channels continued to expand and the channels continued to change. At present, Gree's new retail reform has been successfully piloted in local areas and has promotion conditions. The Midea Group's business is mainly divided into five major sectors, of which the digital innovation business of the non -home appliance sector and the revenue of the building of the Building Science and Technology Division have increased by 42.37%and 33.09%in the first half of the year. The company said that the layout of smart micro -power grids, energy storage, and smart transportation has made progress. The relevant sources of Midea Group said: "Through a series of layouts, multiple engines created by the company have begun to play a role. Among them, the export volume of heat pump products in the first half of the year has increased by more than 200%year -on -year." Haier Zhijia's diversification and high -end brand business have also performed performance. protrude. According to the financial report, in the first half of the year, Casa Di, a subsidiary of overseas Zhijia, achieved a revenue increase of 20.8%, and the sales volume of the company's network increased by 14.5%year -on -year. "At present, Midea Group and Gree Electric have accelerated their efforts to enterprise -level and diversified market -level and diversified markets to try to create more pillar industries." Zhang Jianfeng said that some overseas home appliance markets are in the trough period, and it has also given to China Enterprises bring more development opportunities. Although the global uncertainties have intensified, the first half of the home appliance heads have increased overseas expansion. In the first half of the year, in overseas markets, Midea Group achieved revenue of 77.8 billion yuan, an increase of 5%year -on -year; Haier Zhijia was 61.481 billion yuan, an increase of 8.0%year -on -year; Gree Electric's independent brand sales increased by 16.8%year -on -year, accounting for total overseas sales, accounting for total overseas sales 53%.

Increased a new round of spin -off listing plan mergers and acquisitions. In addition, the home appliance giants have frequent actions in the field of spin -off and mergers and acquisitions, which has also aroused external attention. Midea Group's announcement on the evening of August 30 revealed that the time for the listing of the Board of Directors for the launch of the listing of the Midea Optoelectronics was extended by 24 months. After the acquisition of cleaning service robot business this year, Haier Zhijia announced on the evening of August 29 that it would acquire Haild Plastic Development and Development Co., Ltd. Dong Mingzhu, chairman of Gree Electric, also revealed in the first half of this year that Gree Electric has split and listed separately for new energy, Gree equipment, industrial core components and other businesses. In this regard, insiders inside Gree Electric revealed to the "Securities Daily" reporter: "At the right time, the company will launch related plans." Zhang Jianfeng, Secretary -General of the China Household Electric Business Association, said in an interview with the Securities Daily: "Three home appliance giants are currently are currently being Continue to develop diversified areas, create new growth poles, and impact the high -end market. By splitting mergers and acquisitions, it will also further seek growth and opening more financing channels. In the home appliance market, a new round of spin -off and acquisition curtain is opening. "" Through these capital actions, the purpose is to be the size of the large listed company, enhance industrial synergy, and enhance the capital value of listed companies. Increasing the listing of new listing platforms can not only open the capital space and the capital space of the spin -off company and but Business space can also motivate core employees. "Mr. Ding believes that spin -off and mergers and acquisitions have become keywords that frequently mentioned home appliance giants, and will also become one of the main theme in the next few years. Picture | Site Cool Hero Bao Map.com

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