Hisense Home Appliances: Revenue increased by 18.15%, and the overall operation has steadily improved

On August 30, Hisense Home Appliances (000921.SZ, 00921.HK) released the 2022 semi -annual report. In the face of disadvantaged factors such as repeated epidemic, changes in supply chain, and decline in global economic growth, Hisense home appliances have maintained steady growth in the first half of the year and profit growth. The momentum shows the development toughness and strength under technology -driven. The company adheres to the advanced manufacturing strategy and focuses on capacity building to achieve cost reduction and efficiency. Finally, operating income is 38.307 billion yuan, an increase of 18.15%year -on -year; The net profit of 620 million yuan, a year -on -year increase of 0.79%.

The main business is steady and good, and the new industries have a thick accumulation

In the face of a severe market environment, Hisense Home Appliances adheres to the development strategy of "technology to establish enterprises", continuously enhances core technologies, continues to enrich the product matrix, and realizes the steady development of various businesses, especially its performance in the field of HVAC. According to the 2022 semi -annual report data, the company's HVAC business realized the main business income of 18.947 billion yuan, an increase of 17.47%year -on -year. According to the statistics of Aiken.com, the Hitachi brand has a home improvement retail market share of more than 15%in the first half of 2022; the bright C200 cabinet products have been listed for 8 consecutive weeks to ask Ding industry 20000+ cabinet TOP1, leading the high -end market. Ice washing business increased technological innovation and brand investment, and continuously created green, healthy and intelligent products that meet the needs of user needs, and achieved a main business income of 10.427 billion yuan.

As one of the leading enterprises in the Bailian industry, Hisense Home Appliances actively promotes business differentiation and diversified development. Relying on the advantages of products and channels, the competitiveness of markets at home and abroad has steadily improved. The report shows that in the first half of 2022, the company's domestic sales business realized the main business income of 20.654 billion yuan, an increase of 12.25%year -on -year; the main business revenue of export business achieved 14.322 billion yuan, an increase of 34.57%year -on -year.

此外，三电公司在汽车空调压缩机及综合热管理业务实现明显提升，面对电动汽车高压化发展趋势，公司持续强化技术预研，开发出新一代1000V电动压缩机，可达到高快充和The comprehensive benefits of long battery life meet the needs of different customers and models, solve industry pain points, and obtain positive recognition and feedback from well -known domestic and foreign car companies.

Focus on the "new life" to lead high -end smart tracks

During the reporting period, the layout of the smart family scene of Hisense Home Appliances has become increasingly improved. Combining its own advantages, based on display and interactive technologies, it focuses on the core theme of "Hisense Ailife Enjoying You", creating a family room, living room, balcony, kitchen, bathroom and other families The whole scene solution of the nine major space. The company officially released the new high -end intelligent sets of home appliances C2, which continues to improve the bright high -end set product matrix, bringing users a new experience of home improvement design integration and intelligent.

In addition, the company also reached strategic cooperation with well -known domestic companies such as OPPO, fully promoted the strategy of smart new life, continued to upgrade the smart terminals of home appliances, and promoted a number of businesses such as Hisense home appliances ice and air -cleaning. At the same time as the experience, help the company's business development to a new level.

Promote the youthful brand and create a new paradigm for diversified brand marketing

While Hisense Home Appliances enhances its product power and manufacturing power, it also work hard in terms of marketing and brand power, focusing on the deep cultivation of user needs, and the continuous innovation of new business channels and new marketing. Destiny and expanding.

Hisense Home Appliances vigorously developed emerging channels such as Douyin. In the first half of the year, a large -scale increase was achieved. On the day of the 618 major promotion, he won the sales champion of Douyin 3C home appliance industry and was selected as an excellent marketing case of 618 Douyin platform. With the Douyin platform, the highland of the Douyin platform, various brands of Hisense Home Appliances have opened a topic interactive experience to promote the brand's strong breaking circle. At the same time, Rongsheng refrigerator settled in the domestic top variety show "The Life Life", Hisense Air Conditioner joined hands with "Mao Xuewang" and "Signal of Heart" to start cooperation, etc., and used the variety show to conduct brand communication to achieve the same frequency resonance of the brand and the young circle.

In the second half of the year, Hisense Home Appliances will use Hisense to become an opportunity for the official sponsors of the 2022 Qatar World Cup to further enhance the brand's influence worldwide. Coupled with a new round of policy landing, Hisense Home Appliances will inevitably usher in both scale and benefits.

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