Gree dealer rivers and lakes rise again: stop supplying the "old Xu" of Hebei, and the "old section" of Shandong is low -key

Gree Electric has stopped supplying to the original dealer of Hebei for many days. As an important market, the changes in Hebei sales channels finally have news.

Recently, the online Zhuhai Ge Ge Digital Technology Co., Ltd. (hereinafter referred to as "Zhuhai Yige") was authorized by Gree Electric in Hebei, and Xu Zifa, the former Hebei dealer of Gree Electric, completely withdrew from Gree. A reporter from Xinhuanghe found that new authorized companies may be related to JD.com. Liu Qiangdong and Zhang Zetian were the shareholders of Jiangsu Saifer Green Food Development Co., Ltd., a shareholder of Zhuhai, in Zhuhai. Zuo Yujie, the legal person of Zhuhai, also serves as the legal person of Jiangsu Jingsai Liquor Development Co., Ltd., who undertakes the distribution and service of Moutai Sauce Sauce Series products on the self -operated channels of Jingdong Mall. Xie Fan, one of the directors of Zhuhai, is the president of Jingdong Home Appliances.

The Hebei market in Gree Electric has risen, and the Shandong market has also changed. The former Gree Shandong dealer Duan Xiufeng was rumored to return to a low -key return. New Yellow River reporters have tried to contact Gree Electric and Duan Xiufeng many times. Duan Xiufeng, as an old member of Gree, suddenly announced his resignation from Gree at the end of 2019. Since then, he has been transferred to Oaks, and he has not completely cut off the contact with Gree. Last month, Duan Xiufeng established Shandong Gree Electric Sales Co., Ltd. According to reports, Shandong local Gree dealers revealed that Duan Xiufeng had been purchased and mainly operated the "fourth platform".

The channel change that Gree has been advocating in recent years has affected the interests of the original dealers. Today, one of the two major markets in Hebei and Shandong "run away", a "return", how Gree's sales model will transform in the future, still attracts much attention.

Stop supply Hebei storm

Recently, the topic "Gree Electric has stopped supplying to Hebei dealers" and appeared on a hot search. The storm comes from a online picture. On August 18, 2022, the former Gree Electric Hebei General Manager -Hebei Xinxing Gree Electric Sales Company (hereinafter referred to as "Hebei Xinxing Gree") issued a notice to all dealers of Gree Hebei, saying that on August 16, 2022, Zhuhai Gree, Zhuhai Gree The electrical appliances suddenly stopped shipping to Hebei Gree. Now, in accordance with the attitude of responsibility for dealers, starting from now on, the dealers who have invested in withdrawal should make a planned delivery as soon as possible.

Hebei has always been a key market for Gree Electric. Xu Zifa, chairman of Hebei Xinxing Gree, was once known as one of Gree dealers' "five princes". In 2015, Xu Zifa served as a director of Gree Electric. Two years later, Gree Electric issued an announcement saying that Xu Zifa was investigated by the Securities Regulatory Commission for suspected violation of securities laws and regulations, and then he took the initiative to apply for resignation of Gree's director.

On August 9, 2022, Xu Zifa appeared at the Philips air -conditioning new product launch conference as a shareholder. Ten days later, he issued a notice to all dealers in Gree Hebei, and then set up a banquet at a large hotel in Shijiazhuang, Shijiazhuang, Hebei to invite the province's main dealers to announce that he no longer operates Gree air conditioner.

The banquet attracted much attention for "high specifications". According to reports, hundreds of people attended the banquet and entered the seat according to their names. During the seat, Xu Zifa issued 100,000 yuan in cash to each table, with an average of 10,000 yuan per person. There are 15 years of Moutai on the table. He said at the banquet that he hoped that the dealers would support his investment Philips.

Industry insiders speculated that Xu Zifa "broke up" with Gree, perhaps because of the new retail reform that Gree's actively promoted. Two years ago, Gree Dongmingzhu's WeChat Mini Program Mall provided straight hair services to retailers, which made a significant impact on local agents' earnings.

After Gree Electric's confession to Hebei Xinxing Gree, as a key market for Gree, Hebei continues to develop.

Hebei new dealers back to JD?

Dealers in Hebei recently revealed to the media that after Xu Zifa announced that he would no longer do Gree, Gree Electric began to actively promote the authorization of Hebei's new dealers. At present, the new dealer in Hebei region is Zhuhai Yige Digital Technology Co., Ltd. (hereinafter referred to as "Zhuhai Yige"). New Yellow River reporter called Gree Electric and did not reply as of press time.

According to reports, on August 22, 2022, Gree Electric issued a letter of authorization to Zhuhai's Gege. Gree Electric has authorized Zhuhai to authorize for one year. From August 22, 2022 to August 21, 2023, after expiration, Zhuhai Gege needs to re -complete the relevant procedures if he needs to continue authorization. Zhuhai Yige can use the three trademarks of "Gree", "Datong" and "Jinghong" in all channels in Hebei Province. At the same time, it is not allowed to operate products other than these three trademarks. This coincides with the practice of Gree Electric's suspension before the parking of Hebei's emerging Gree. Gree Electric has increased online sales in recent years and has an impact on offline sales. Some dealers have begun to do Gree air -conditioning and Philips air conditioning at the same time. Recently, Gree Electric puts pressure on these dealers and asked them to "choose one two".

Public information shows that Zhuhai Yige has been established for more than three months. It is located in Zhuhai City, Guangdong Province. It is a company that is mainly engaged in electrical machinery and equipment manufacturing. Zuo Yujie, the legal representative and chairman, Xie Fan, Lu Zhougang, Xia Fen and others served as directors. Among them, Lu Zhougang served as the general manager of Gree Company in Guangzhou and Foshan, and Xie Fan was the president of Jingdong Home Appliances. Zuo Yujie has also been reported to work in Jingdong.

Jiangsu Saiv Green Food Development Co., Ltd. (hereinafter referred to as "Jiangsu Saifer Green Food") holds 51%of the shareholders of Zhuhai Gege, and Zhuhai Gege Trading Co., Ltd. holds 49%. Jiangsu Saiv Green Food was established on April 6, 2016. The legal person is also Zuo Yujie. The major shareholders are Jiangsu Saifu Trading Co., Ltd. Liu Qiangdong and Zhang Zetian were shareholders of Jiangsu Saifu Green Food and Jiangsu Saifu Trading Co., Ltd., and retired from these two companies in August 2020. Liu Qiangdong's indirect shares of Runjing Information Technology (Jiangsu) Co., Ltd., Zuo Yujie also served as the chairman of the company, and Jiangsu Saifu Green Food is a major shareholder. Zuo Yujie is also a legal person at Jiangsu Jingsea Wine Development Co., Ltd., and the major shareholders are green food in Jiangsu Saifu. The official website of Jiangsu Jingsai Liquor Development Co., Ltd. introduced that the company undertakes the distribution and service of Moutai Sauce Sauce's entire line products in the self -operated channels of Jingdong Mall, and is also the national brand operator of Moutai Group's century -old brand "Wangmao Wine".

From this point of view, Gree Electric's new dealers in the Hebei market may be related to JD.com.

Duan Xiufeng was rumored to return to a low -key regression

Gree Electric's market in Hebei is experiencing turbulence, and its sales system changes. Recently, the former Gree Shandong dealer Duan Xiufeng was rumored to return to a low -key return. On August 28, a reporter from Xinhuanghe tried to contact Duan Xiufeng many times.

Duan Xiufeng can be called the old man of Gree. He was originally a boss of Gree, Shandong. He has always been an important figure in Gree's sales power. Grade proxy. He was also the general manager of Shandong Shengshi Xinxing Gree Trading Co., Ltd., which is the official regional sales company of Gree.

At the end of 2019, Hu Wenfeng, assistant to Gree Electric President Hu Wenfeng, led a team to Shandong to promote new retail. Soon after, Duan Xiufeng suddenly announced his resignation from Gree in the circle of friends. After "breaking up" with Gree, it was exposed to the air conditioner and Oaks air conditioner of Agent Midea.

In August 2020, some media released the "Original Shandong Gree Sales Company to lead customers to depend on beauty". Duan Xiufeng issued a public statement saying that the incident had nothing to do with his and Shandong Gree's agency company, Shandong Red April. It is worth noting that the statement finally pointed out that the changes in Shandong Gree have received close attention in the industry in the past six months. Although Gree's business subject produced a little remediation during the switching process, the two parties still communicated closely to promote the solution of the problem. It is believed that the incident can also cause reflection by the Jeli Company of Xinxin and Shandong.

However, the relationship between Duan Xiufeng and Gree has not been completely cut off. In January 2022, the Shenzhen Stock Exchange issued a supervisory letter to Xiufeng, a Gree Electrical Supervisor Duan Xiufeng due to violations of violations. In February 2022, Gree Electric Supervisory Board was re -elected, and Duan Xiufeng was still selected as non -employee representative supervisors of the 12th Supervisory Board of Gree.

Gree Electric's changes in the two major markets in Hebei and Shandong. The family "run away" and the family "return". Behind Gree Electric has repeatedly proposed channel changes since 2020. Dealers in various places can directly connect with the headquarters. Dong Mingzhu lived in a lot of fires. Under multiple changes, the total profit of the general sellers in various regions was affected.

On July 26, 2022, Shandong Gree Electric Sales Co., Ltd. was established, and the legal person Duan Xiufeng. According to reports, Duan Xiufeng is developing new markets and channels separately, which will mainly operate the "fourth platform", that is, supply to many types of end markets such as specialty stores and malls. The return of veterans may play an important role in the change of Gree's sales system.

New Yellow River Client Reporter: Liu Jinyang Editor: Sun Feifei

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