The consumption of home appliances is burning, and the sales of the first Guangbai Metropolitan Appliances Festival exceeded 37 million yuan

Text/Yangcheng Evening News all -media reporter Huang Shitu/Interviewee provided

Recently, Lingnan Commercial and Travel Group Guangbai Co., Ltd. and nearly a hundred well -known brands at home and abroad created the first Guangbai Return Electricity Festival, adding a dose of "strong heart needle" in the Guangzhou consumer market. On August 24th, the reporter from Yangcheng Evening News learned from Guangbai's aspect that during the event, the sales of Guangbai shares electrical sector exceeded 37 million yuan, an increase of more than 5 times year -on -year.

The first Guangbai Appliances Festival stimulates the enthusiasm of the citizens with various preferential benefits. This is a highlight of the first Guangbai Appliance Festival. It is understood that during the event, the lottery was as low as 7.8 % off, and the limited time of a hundred selected home appliances was 4-7 % off. In the end, a total of more than 5 million yuan in consumption discounts were achieved. At the same time, multi -preferential benefits such as the linkage of energy -saving subsidies, consumption reduction, interest -free, and spikes such as energy -saving subsidies, consumption reduction, interest -free, interest -free, and spikes of the home appliances festival have given away more than 5,000 gifts.

Online and offline linkage with goods has become an important feature of the first Guangbai Retock Festival. The relevant person in charge of Guangbai shares told reporters that "the online platform refrigerators and washing machine categories were enthusiastically snapped up by consumers during the event, driving online sales by 62 times year -on -year."

It is worth mentioning that due to consumers' pursuit of quality life, smart home appliances have become the "new hotspot" for leverage the consumption of the first Guangbai Appliances Festival. Products such as dishwasher, smart color TV, smart refrigerator and other products are favored by young consumers. Multi-product offline sales have increased by 2-5 times year-on-year.

In addition, under the recent high -temperature weather blessing, the performance of the "cool economy" is also quite eye -catching. With the benefits of "energy -saving subsidies" during the event, the sales of air -conditioning products increased 6 times year -on -year. Among them, upgrade air -conditioning products with health effects and health -s usey functions became the main sales force.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Liang Dongxian

School Delivery | Zhao Dandan

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