Suning announced the 818 Battle Report: home appliance set, green home appliances become a new consumption trend

Cover reporter Wu Yujia

On August 19, Suning Tesco released the 818 Battle Report.

Compared with previous years, a change in this year is that the home appliance package has gradually been recognized by consumers, and the home appliances purchase order of more than 10,000 yuan increased by 62%year -on -year. Among them, affected by hot weather, the air -conditioning set purchase increased by 78%; and the washing and drying package increased by 89%.

The rapid growth of green health appliances is another consumption trend of 818 this year. The growth rate of the new first -level energy -efficient air conditioner reached 93%; smart TV sales with eye protection function above 65 inches increased by 84%; the growth rate of large -capacity insurance refrigerators of more than 600 liters reached 77%.

For small appliances. After the 90s, it is still keen to buy small home appliances. Suning Tesco's sales pot sales reached 30%year -on -year, the sales volume of the wall breaking machine increased by 158%, and the growth rate of air fried pots was as high as 398%, of which Wuhan, Shanghai, and Guangzhou were 90 Later, I know the best health.

The festival is not here, the gifts are first. The search volume of hairy crabs, moon cakes, and liquor in the Mid -Autumn Festival has increased, and its sales increased by 78%, 120%, and 90%, respectively. Moutai's status is difficult to shake, ranking first in liquor, followed by Wuliangye and Yanghe. Different ages choose different brands of moon cakes. Middle -aged and elderly people prefer old -fashioned brands: Daoxiang Village, young people prefer new brands to come to Yifen and Meixin.

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