From the lame trainee to the opening of the Express Station, Mianyang's post -90s "Inspirational Brother": I'm not here to sell miserable

Cover Journalist Ouyang Hongyu

When decided to open the express station, Zhang Jian owed a lot of money.

That was the early spring of 2016. Zhang Jian, who opened a small department store in Mianyang, saw the gatekeeper of the community. The small 5 square meters were queued for 20 or 30 people every night. Fees, he feels that the express station is a business.

Zhang Jian is 32 years old and has been reluctant to work hard since he was a child. This is not because of laziness, but because he suffers from children with cerebral palsy in premature birth, causing inconvenience to his actions. "Father hopes that I can find a relaxed work that does not have to do heavy energy, it is best to sit all the way."

This is a problem that many young people with physical disability will face their careers when choosing karma -they cannot work hard and work hard, and they often choose relaxed and simple jobs. There are some conditions in the family, and you will choose to invest in a small boss yourself, and then spend your life smoothly and smoothly. Unless you encounter continuous investment failure ...

Just like Zhang Jian had faced, from opening up the Internet cafes and restaurants failed, to selling shoes to pay off debts, he once had a debt of hundreds of thousands.

stay alive

Discover opportunities from lame trainees

If you are at the entrance of some residential areas in Mianyang in early 2016, you will find such a scene. A pair of younger sisters who are in the middle of the adult are selling shoes: the sister is screaming exhausted; the younger brother is suffering from disability, sitting aside, lowered his head, as if this stall has nothing to do with him.

Zhang Jian on the street stalls

This is what Zhang Jian looks at the most down. But before that, he caught up with the first wave of the Internet, opened 7 years of Internet cafes, and made a lot of money. With the changes in relevant policies, Zhang Jian's Internet cafe was closed, and then he changed his hotel and breakfast stall. "At that time, I did a very relaxed job, because my body was not convenient. The wish of my parents from childhood to childhood was to allow me to find a relaxed way."

The change of life comes from the failure of one after another. Because he was unable to stand in labor, Zhang Jian gave all the catering business to the others in the store to be responsible, and he became a "boss". As a result, the restaurant was opened for less than seven months, and after the loss of hundreds of thousands, it was announced to be closed; the breakfast stalls were already well -made, and they also failed because they could not meet market demand.

"I don't do business anymore, I also consider going to work. At that time, I found that my physical condition could not be accepted." Zhang Jian revealed that in 2015, without any stable income, he was accompanied by his wife's accompaniment. I went to Beijing for surgery. The surgery was successful, but the doctor told him that the surgery could only improve the status quo. This disease was not cured. "After surgery, I can only stay in bed, and the more debt is." This is also this year, his wife left Zhang Jian.

The subsequent days were even more difficult. On the first day when Zhang Jianneng went down to the ground, his sister came to the house to comfort him; after discussing the two sisters, he decided to take some of the left shoes in the warehouse to sell them on the street. Because there is no money to rent the shop, the sisters and brothers can only "fight guerrillas": the residential areas, industrial parks, and the roadside have their stalls.

"I can't accept the psychological gap between the stalls to the stall, but survival is more important." Zhang Jian said that after a month of stall, he gradually used to this life. "At least a hundred hundred yuan income every day, two people control one stall each, and can earn 89,000 yuan per month."

Zhang Jian, who shuttled shoes in various streets of Mianyang, gradually noticed that the traffic of some residential areas may have a good effect if you open a store here. In early 2016, he would savings all the savings to rent a 80 -square -meter shop, and once again made the business of the retail business of vegetable and fruit tail single leather shoes. "At that time, the business was not good at all. It was good to keep the capital every month. I was paying attention to whether there was a better choice at any time."

Overcome difficulties

Win the customer trust with meticulous service

In 2017, the "Double Eleven" shopping festival suddenly became hot.

Zhang Jian also noticed that the gatekeeper next to his small department store was filled with express delivery every day. Residents lined up to pick up courier, and each parcel was charged 1 yuan "management fee". "I have heard of the Cainiao Station before, but I do n’t know what it is. At that time, I felt that there would be business opportunities after seeing it." After several inquiries, Zhang Jian entered the express industry in 2017 and became the earliest batch of courier station webmaster in Mianyang. Essence

After the platform was built, Zhang Jian also faced three major difficulties: courier was unwilling to cooperate with him, and residents in the surrounding communities suddenly changed to place courier. In addition, because of inconvenient actions, he could not stand in the warehouse and order the goods for a long time.

"At that time, my most important job was to contact the courier and persuade them to leave the courier to the station, but they felt that I didn't seem to be a person who could do this." The courier was unwilling to accept Zhang Jian's proposal. It makes sense, the courier puts the parcel in the post station to pay a few meters to 1 yuan. Many people feel that there is no need to pay this money; residents in the community do not agree with the new thing of the courier station. Easy to wrap. The most fundamental problem is that the sending and sending express delivery must be moved up and down every day, and the safety of the package must be ensured. Few people think that Zhang Jianneng, who is difficult to stand up, do this job well.

Later, a Shentong courier was promised to put some small courier on his post on his post under Zhang Jian's repeated guarantee. For the hard -won opportunity, Zhang Jian paid more energy than other webmasters. For example, even if it is difficult to stand, Zhang Jian will insist on standing for five or six hours every day to enter the warehouse express. If the customer has the needs, he will take the initiative to send the courier to the door; , Free and orderly pickup and other service functions. "The most tiring time, lying on the bed every night, I can't sleep," Zhang Jian said. Zhang Jian, who is delivered to the door

After more than a year of hard work, Zhang Jian's postal business has improved. From the initial 50 items in 2017, to more than 200 items; until this year, the average number of express delivery daily exceeded 1,300 orders.

Once, a client asked Zhang Jian to express his courier downstairs. Zhang Jian was not easy to staggered the courier, but the customer said that he was in a meeting and asked him to wait for a while downstairs. At the same time, Zhang Jian endured his leg pain and stood outside the office building for more than 20 minutes. The sweat was soaked in his clothes; after a while, the customer went downstairs to pick up it.

"At that time, I saw that the other party was a pregnant woman, and I didn't feel that there was anything wrong; but the other party saw that I was inconvenient to see my legs and feet, and I kept waiting for me, and suddenly shed tears." Later, the customer and her and her and her The husband also went to buy a supper to invite me to eat, thanks to me. "However, I feel nothing, I just think this is what we should do for customers."

multichannel management

Create a comprehensive service station of the community

The detailed service word of mouth, the location of the flow of people, and the increasingly frequent online shopping allowed Zhang Jian's Cainiao Station to accumulate a large number of old customers. While the platform brings convenience, Zhang Jian is also thinking about using the "post station+business" model while sending courier, while looking for new profit growth points. In the end, he aimed at the retail group purchase.

In 2019, Zhang Jian joined several of the same stations around the surrounding stations to start a yak beef business. Specifically, they order yaks in rural areas in western Sichuan, and then publish relevant shopping information in the station station or customer WeChat group; users can place an order in Zhang Jian's post, wait for the goods, and then pick up at the station station, then pick up at the station station. Mits of yak beef. Perhaps it was the online traffic brought about by the station that brought huge results. Zhang Jian opened the first order and made more than 3,000 yuan. When the most popular, he sold 3 yaks a day. "I don't even believe that I am a courier station."

"I often say that although my legs are not good, I still have a pair of hands; although I have a little slower than others, I have been walking." Zhang Jian said that the innate disadvantage of inconvenient actions is fate, but changing life depends on myself. Essence "Now, I want to follow the footsteps of the express delivery industry and build the station into a comprehensive community service center."

Zhang Jian took a group photo with his family and site employees at the Cainiao Station

In Zhang Jian's view, the express industry is very promising. On the one hand, the express delivery industry is lasting because there are online shopping where there are online shopping, and logistics distribution is required for online shopping. Although at the end of the dividend of the Internet economy, it can also bring huge benefits; on the other hand, the rookie The station is a place where the traffic is concentrated, and the diversified operation model is more widely. "If someone wants to advertise, it will definitely choose the station."

From the low valley to the stable income, Zhang Jian's day is gradually getting better. The average monthly income of Zhang Jian's current post -station has exceeded 10,000 yuan. Now he has completed two operations, and his body action has gradually improved. At the same time, the living standards in the family have gradually improved. Now he has helped his son to find a new school in the city. In the second half of the year, he took the child from his hometown to school. Recently, I am also looking for the right listing. It is planned to buy a school district house in the urban area next year to facilitate children to go to school.

"With the station, with a stable life, the days are getting more and more hopeful." Zhang Jian said that after the epidemic had stable, Zhang Jian also wanted to take his parents to travel to Beijing. This is his wish that he has been hiding in his heart.

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