I, after the 90s, earned 500,000 in a part -time removal of formaldehyde

Author:36 氪 Time:2022.08.12

Behind the profit of formaldehyde governance, is it the IQ tax or the true management?

Text | Fu Yancui

Source | Entrepreneurship front line (ID: chuangyezuiqianxian)

Cover Source | Vision China

At 2 pm on August 2nd, the temperature in Gu'an County, Hebei was as high as 35 ° C, but Wang Zi felt that the temperature temperature was definitely above 38 ° C. Since the space should be kept closed during the treatment of formaldehyde, he kept sweating. "I feel that the clothes on my body have been stunned."

Wang Zi and his companions just completed a single formaldehyde governance task in Changping District, Beijing, and took another 2 hours to drive to Gu'an. After the order was over, they had to drive to Langfang City Anti, then went to Yanjiao, and finally returned to Beijing's house.

Born in 1991, Wang Zi was a native of Hebei. He studied environmental engineering and management of university. He has a personality score. After graduating in 2015, he went to work in a company with formaldehyde detection and management to do formaldehyde detection and management workers.

Before 2018, Wang Zi's work was not busy, and he had almost no job every day. He lived with a 5,000 yuan base salary. But after 2018, his work became very busy. He often started from home at 6 am. He was busy until 10 pm, and sometimes 1 am home. However, the monthly salary also rose to more than 20,000 yuan.

Wang Zi's career process is also a microcosm of the development of the formaldehyde industry -only a reagent and a purchase of 10,000 yuan equipment to enter, which is attracting a group of entrepreneurs to suck money. Among them, some entrepreneurs earned more than 500,000 yuan just by doing part -time jobs.

As people pay more attention to environmental safety and health, the problem of formaldehyde pollution has also attracted widespread attention, and the blue ocean era of formaldehyde testing and governance has also begun. However, it is because it is a project with a very low threshold and a very simple operation. In addition to the formaldehyde, the rivers and lakes have been smoke, and the chaos is flying.

New Blue Sea Market

Formaldehyde is a kind of toxic gase of colorless, strong irritation. Its use is quite wide. Globes, paint, and plastic are made of raw materials. The furniture and other furniture in our house mainly uses artificial plates as raw materials. The manufacturers will have formaldehyde residues in the furniture formed and bonded furniture formed by the manufacturer.

Over the years, indoor formaldehyde poisoning and children's leukemia incidents have emerged endlessly. Especially in 2018, Ali employees rented a free house to get acute leukemia, and after the hot search, the formaldehyde detection and treatment industry also began to enter the public vision.

"I have a former colleague who stayed in the house after being renovated at home. She was pregnant. Later, the child was discovered at the age of 3 to be found in leukemia." Gao Qi said that after excluding the genetic factors, the cause of the child's illness to the new home pointed to the new home The release of formaldehyde, benzene and other gases in decoration.

Because there were formaldehyde safety events around him, when Gao Qi began to decorate new home in May 2021, he paid special attention to the formaldehyde problem of decoration boards.

When choosing a decoration board, Gao Qi made a lot of preparations in order to minimize harmful gases such as indoor formaldehyde and benzene. But even if you are careful, until the renovation of a new home in October 2021, Gao Qi can smell the irritating smell in the room.

Gao Qixiao said that after that, he "broke his heart" to remove formaldehyde.

At the beginning, Gao Qi first opened the cabinet door to make the formaldehyde volatilize. The window was opened and the fan was opened in the house, in order to reduce the concentration of formaldehyde as soon as possible. In November 2021, although Gao Qi did not intend to stay in, I heard that the weather was hot, and the formaldehyde volatilization speed would become faster.

"But that's how I tossed for almost 10 months. I went back to live a few days ago and found that there was still a irritating smell in the room." In July 2022, in order to remove formaldehyde more scientificly, Gaoqi was on the e -commerce platform under the e -commerce platform. A single formaldehyde detection and management company hopes to judge whether the new house can be rest assured in a more scientific way.

"Unfortunately, the test results show that the formaldehyde concentration in our family has a maximum of 0.16mg/m3. You know, the indoor formaldehyde does not exceed 0.08 mg/m3 before you can rest assured." The formaldehyde governance is put on the agenda.

On the same day, Gao Qi asked the staff to do formaldehyde management.

Gao Qi told the front line of entrepreneurship, and the staff will spray the potions such as titanium dioxide, silver ions with maintenance effects on the contaminated sources such as cabinets, sofas, walls, beds, sofas and curtains. For 7 days, the staff members can stay at ease.

"It cost more than 4,300 yuan before and after this governance, and now the concentration of formaldehyde in the indoor formaldehyde has been reduced to a maximum of 0.06mg/m3." Gao Qi felt that it was not expensive to stay at each other.

In fact, as the temperature rises, the decoration materials of new home and new cars will continue to release formaldehyde, which will affect human health. Therefore, from mid -May to mid -October, from mid -November heating to March of the following year, formaldehyde enters the peak period of volatilization. This is the time for consumers to pay most attention to formaldehyde problems, and it is also a peak season for formaldehyde services.

"I now have 4 or 5 customers every day. It is more than 10 o'clock in the evening. It is normal to become a home at 1 am." Wang Zi revealed to the front line of entrepreneurship that their company is the service provider of the Jingdong platform. There are more than 100 removal workers, but in the peak season, the removal of formaldehyde is still very busy, and he hasn't rest for more than 3 months. Wang Zi's salary base salary is 5,000 yuan, which is mainly determined by the number of formaldehyde detection and governance. The labor fee for him is 200 yuan, and the labor cost of the one is 300 yuan. Serving a customer can earn 500 yuan, and I can earn more than 2,000 yuan in service in 4 or 5 a day. In this way, it is okay to earn 20,000 to 30,000 a month. "

It is understood that the main services provided by the formaldehyde industry are formaldehyde detection and governance in indoor and car. According to the latest data of the National Bureau of Statistics, from January to May 2022, the sales area of ​​commercial housing was 50.738 million square meters. According to the statistics of the Ministry of Public Security, as of the end of June 2022, the number of motor vehicles in the country reached 406 million. This also means that there is huge potential in the industry in formaldehyde detection and governance.

In fact, there are data statistics. In 2019, the output value of indoor environmental protection industries, including air purifiers, reached 80 billion yuan, with a compound annual growth rate of exceeding 30%. It is estimated that it will reach 152 billion yuan in output value in 2020.

The formaldehyde detection and management industry that needs to deal with a bunch of chemicals seems to be a very attractive business.

Low threshold huge business

In fact, entrepreneurs are indeed refining the formaldehyde detection and management industry into a "golden beast", trying to get rich.

According to the front line of entrepreneurship, the removal of the formaldehyde industry is mainly divided into two large sections: formaldehyde detection and formaldehyde governance.

Formaldehyde detection is a service that must be done before governance. Today's formaldehyde detection and control company will purchase small detection instruments, collect air samples at the scene, put a specific potion and then use a professional formaldehyde instrument to detect formaldehyde concentration in real time.

The principle of formaldehyde governance is not complicated, and there are three main methods: adsorption, decomposition, and dilution.

The main method of physical adsorption is to use activated carbon and diatom mud to attach the original formaldehyde inhalation.

Chemical decomposition mainly decomposes formaldehyde into carbon dioxide and water. At present, the photocatalyst with titanium dioxide as the main material. Under the action of light, it reacts with formaldehyde. And water.

Dilute formaldehyde is often opening windows to ventilate, thereby reducing the concentration of formaldehyde.

Today, general formaldehyde detection and control companies have used chemical decomposition to remove formaldehyde. Generally, it is sprayed on the contaminated sources such as the contaminated sources such as domestic potions or imported potions, sprayed on cabinets, sofas, walls, beds, sofa pads, and even curtains.

Therefore, formaldehyde detection and control are also a low -threshold industry.

"As long as you are not stupid, after simple system training, take a little time to see the relevant information from formaldehyde, basically you can talk to customers." Liu Wei, an entrepreneur who did formaldehyde testing and training It means that formaldehyde detection and treatment is not difficult, and it can even be said to be very simple.

Liu Wei revealed that there are many leather companies or husband and wife shops in the formaldehyde governance industry, and even themselves can do it alone.

"Without joining, you only need to buy detecting machines, governance equipment, and pharmaceutical agents. When you have customers, bring equipment and pharmaceuticals, and you can serve at the customer's home when you take a car." You can get it in one dollar. "

However, the low -cost and low -threshold formaldehyde governance industry has high returns.

According to the front line of entrepreneurship, the formaldehyde detection work generally takes 1 hour. The detection price will be calculated based on the detection point. The charging of a point is 120 yuan. Yuan. The cost of detecting the consumables of the pharmaceutical agent is not high. One point only costs 3 yuan, and the detection cost of 4 points only costs 12 yuan; the cost of labor service is generally 200 yuan.

In other words, in addition to the formaldehyde detection of formaldehyde, except for the cost of medicine and labor, the profit is more than 260 yuan. If it is a personal entrepreneurial business, there are only a dozen yuan expenditure of the potion.

The formaldehyde governance is a big head of the company's profit.

"At present, the information of the formaldehyde industry is not transparent, but the profit of a order can reach more than 70 %. Some companies have a higher charging or the potion is used in general, and the profit can be 90 %." The treatment price is generally 30-60 yuan/square meter, a house with a building area of ​​100 square meters, the cost of pharmaceuticals is only 300-800 yuan, but the fee can reach 3,000-6000 yuan.

If it is calculated at 70 % of the profit, a household clothing formaldehyde can be used to earn 2100-4200 yuan.

The formaldehyde governance of industrial decoration is more profitable.

Liu Wei explained that the charging standard for industrial decoration treatment is basically about 15 yuan/square meter, a house of 1,000 square meters of households, charging 15,000 yuan, pharmacy cost and labor costs increased up to 4,000 yuan, and finally earned 11,000 yuan.

Even the formaldehyde treatment of a car can earn thousands of yuan.

"Our company pays for formaldehyde governance for cars of 2,500 yuan, and SUVs are more expensive for 3,500 yuan." Wang Zi also said that in addition to artificial and pharmaceuticals, the company can earn 2000 major.

In fact, the formaldehyde governance industry can indeed bring high returns to entrepreneurs. Liu Wei was a post -90s, and he entered the formaldehyde management industry in 2018. At that time, he and his wife were preparing for pregnancy. After finishing the renovation of the new home, he spent money and invited the formaldehyde governance team to clean up the formaldehyde.

He observed that the staff did formaldehyde detection equipment on the formaldehyde detection, waiting for the machine to extract air, and then dripped into the pharmacy and waited. The formaldehyde governance is simpler, just spray the potion in a new house.

"The process of testing and governance is not complicated, but they charges more than 4,000 yuan." At that time, Liu Wei itself made people open wasteland cleaning and had home improvement resources. Therefore, Liu Wei also began to enter part -time formaldehyde management industry. One year later, his part -time revenue reached more than 500,000 yuan.

Low thresholds and high returns, the formaldehyde governance industry seems to be infinite, but is this really the case?

"Anxiety" marketing Dafa

Under the trend of interests, the formaldehyde governance industry quickly poured into a large number of entrepreneurs.

Data show that in the registration volume of formaldehyde -related enterprises, 998 newly registered in 2019, 618 new registrations in 2020, 237 new registrations in 2021, and 24 new registrations in early August.

However, this does not mean that the formaldehyde governance industry can easily attract gold. Where there are entrepreneurs, there are rivers and lakes, and the formaldehyde management industry is no exception.

In fact, the data shows that the total number of formaldehyde -related enterprises in the country has a total of 3874, 2,901 existing, and 973 companies have closed down. Among them, 170 cancellations were revoked in 2019, 216 were canceled and revoked in 2020, and 224 were canceled and revoked in 2021.

"Formaldehyde governance is a service industry, and it is generally only only a" one hammer buy ". It is difficult to survive without fixed channel orders." Even Wang Zi, who has worked in the industry for 7 years, did not dare to try to start a business alone.

In Wang Zi's view, the formaldehyde governance industry is frequent. If there is no fixed resources, it is easy to occur in "inferior coins to expel good coins".

"For example, some practitioners have no qualifications at all. Choosing such formaldehyde governance is generally no after -sales. Many customers find that the worker can not be found after a service." Since Wang Zi practiced, he often heard such incidents. Essence

In addition, the pharmaceutical agent of the aldehyde dehuminating agent manufacturers is also uneven. Some people think that they can buy a potion, but the agents of many companies do not play a great role. When they re -examination, the aldehyde removal persons have confused and fascinated.

"The quality of the aldehydes is uneven. Many have not been trained for systematic training. The principle of removing aldehydes is not clear at all. When you go to the customer's house, you will be blindly flickered. As long as the instrument is mobilized, the formaldehyde data is reduced to the standard within the standard. "Wang Zi explained that normal testing will draw 1 liter air sample per minute, take 10 minutes, and test it. As long as they take 0.5 liters of air samples per minute, the concentration of formaldehyde will naturally decrease.

In fact, the front line of entrepreneurship also noticed that the frequency of haze and formaldehyde pollution today, coupled with the media's promotion, the indoor formaldehyde market has gradually heated up, which also allowed merchants to find new business opportunities and began to "make anxiety" through "making anxiety". Methods promote consumers to pay.

Gao Qi once spent more than 300 yuan to buy home formaldehyde detectors. This instrument monitor the concentration of formaldehyde indoor in real time in real time, and automatically call the alarm over the standard. You can check the formaldehyde value at any time.

"No need to believe this type of formaldehyde detection device. This type of formaldehyde concentration instrument has no scientific basis, which will only increase your anxiety." Gao Qi learned that this type of formaldehyde detector was more like "IQ Tax".

Gao Qi introduced that at the time, when the workers saw his product, the product showed that the formaldehyde concentration in the house was 0.19mg/m3, but he picked up this product and took a breath. The product showed that the formaldehyde concentration in the house was only 0.18 mg /m3.

In addition, in terms of marketing, various brands have also promoted the characteristics of continuous volatile formaldehyde in order to allow consumers to pay for their products. Among them, there are many brands asking Venus, Wang Xinling and other stars for their platforms.

Even the frequent "marketing drool warfare" in the industry makes consumers feel at a loss.

For example, the previous company said that the newly developed aldehyde removal products can not only remove formaldehyde, but also change color. Another brand said that the color -changing balm can remove formaldehyde is "IQ tax".

At the same time, various merchants have not forgotten the ways of removing formaldehyde such as science Green Lulu, diatom mud and charcoal for consumers.

Today, the technology of formaldehyde removal seems to be unable to open a particularly large gap. Each propaganda is basically a research on team teams such as light touch media or Tsinghua University. However, it is undeniable that today's "anxiety" publicity reflects the disorder of the market's chaos, and it also makes it difficult for consumers to choose, thereby doubting the formaldehyde removal.

As a consumer lamented: "I can't figure out which one is the most reliable."

The person in charge of a domestic home improvement platform revealed to the front line of entrepreneurship that the company will not cooperate with formaldehyde governance companies at present. I said that the most effective way is to open the window for three to six months. "

It is undeniable that although the formaldehyde governance industry has broad development prospects, it is currently in the state of scattered markets, disorderly disorder, lack of standardization, and fancy marketing.Multiple market share, expanding consumers' awareness, and improving the industry's service standards. At present, it is still long -term.Let's "share

Behind the profits of formaldehyde governance

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