Consumer vouchers help enterprises benefit the people!In the first half of the year, the total retail sales of consumer goods in Qingdao ranked second in the northern city

Internationally renowned brand Lululemon entered Qingdao.

The crowded Taitung Night Market.

Consumption has become the first driving force for economic growth. Under the new development pattern of "dual -cycle", the importance of consumption is even more self -evident. In the first half of this year, Qingdao handed over a beautiful "consumer transcript". From January to June, the total retail sales of consumer goods in the city achieved 256.65 billion yuan, a year-on-year increase. Pass. The growth rate of 1%of the total retail sales of social consumer goods has come to the same. It is higher than the growth rate of the total retail sales of consumer goods in the country and the province of the province by 1.7 and 1.3 percentage points. It is the only northern city in 15 provincial cities across the country. In recent years, Qingdao has made great efforts to build an international consumer center city. Through the continuous introduction of new consumption and new models, the "first store economy" has been vigorously developed, and Huimin Consumer Consumer Course has been issued under the impact of the epidemic, which has promoted the rapid development of Qingdao commercial.

It is not easy to increase by 1%

In the first half of this year, affected by the new crown epidemic, consumption was impacted, especially in March and April, commercial and catering merchants almost fell into stagnation. In this context, this 1%of the total retail sales of consumer goods in Qingdao is even more difficult to increase. Qingdao City overcomes the adverse impact of the epidemic, fighting for strength, the track, and the toughness. The city's limited limits, retail, and catering industries have increased by 23%, 11.8%, and 3%, respectively. The growth rates are higher than 11.1, 6.2 and 0.2 of the province. percentage point.

According to data released by the Qingdao Bureau of Statistics, in terms of type, the retail sales of goods achieved 229.18 billion yuan, an increase of 1.2%; catering revenue achieved 27.47 billion yuan, a decrease of 1.1%. In the first half of the year, the monthly growth rate of catering revenue in the city was V -type. In March, it was affected by the dismissal service of the epidemic in March. The retail sales of the catering industry above the month decreased by 17.2%year -on -year. The retail sales increased by 14.9%year -on -year.

Although offline consumption has been affected to some extent, it accidentally drives the strong rise of Qingdao's online retail industry. According to data released by the Qingdao Commerce Bureau, in the first half of this year, Qingdao's online retail sales of 94.9 billion yuan, accounting for 33%of the province's online retail sales, ranking first in the province, an increase of 29.2%year -on -year, higher than the country and the province's increase. Speed ​​26.1 and 10.5 percentage points. It is worth noting that in the city's online retail category, household appliances ranked first, 45.46 billion yuan, accounting for 52.6%; clothing and textiles ranked second, 8.65 billion yuan, accounting for 10%; daily necessities ranked third, 8.2 billion yuan, 8.2 billion yuan Yuan, accounting for 9.5%.

New consumption and new format leads business "expansion"

Faced with the unfavorable economic development factors, Qingdao consumption not only declined, but instead rose against the trend and surrendered a surprising transcript. Essence

Create a shopping store to attract new passenger flow. Qingdao City is committed to becoming a high -end consumer gathering place in Shandong Peninsula and even northern China, leisure consumption gathering space, and young people consumer gathering space. Starbucks has more than 60 stores in Qingdao, ranking first in the province; Vientiane City's "N -President Park", Tsingtao 1903 flagship store and other "immersive, experiential, interactive" new consumption scenarios attract young people Consumer with tourists. At present, Hema Xiansheng has deployed eight fresh shops and one Ole store in Qingdao market. The number of stores ranks second in the northern city.

More and more commercial complex opens in Qingdao. In Shibei District, Qingdao Lidao Shopping Center officially appeared on July 15th, the commercial district of Fushan, Shibei District. In Laoshan District, China Resources Vientiane Exchange will open on August 27. Its construction area will reach 128,000 square meters, and more than 240 brands will be introduced, more than half of them are the first region. In the West Coast New Area, Qingdao Free Trade Global Consumption Complex project No. 3 has been capped smoothly recently. After the project is completed, it will create a cross -border e -commerce, experience consumption, luxury brands, and special cuisine. Regional consumer center. In Jimo District, the ninth Ole Plaza invested by Bailian Group began trial operations on July 30 in the ninth Ole Plaza in the country. It introduced more than 130 brands in the first phase, including 2 Shandong first stores and 11 Qingdao first stores. In the high -tech zone, a commercial complex with a total construction area of ​​the Jinmao Show City project will add a new commercial landmark to the high -tech zone.

Wang Zhigang, deputy director of the Qingdao Municipal Bureau of Commerce, introduced that Qingdao formulated and implemented the "14th Five -Year Plan" business development plan, accelerated the construction of the "Belt and Four Districts" development layout, and created a new carrier for consumption upgrades and a new highland for consumption. The history, humanities, nature, and commercial resources of the five districts such as Shinan District, Shibei District, and Laoshan District. , Zhangcunhe District, Yuanling Airport and other areas, expand consumer space, release consumption potential, and increase investment opportunities.

"First Store Economy" explosion

In recent years, the "first store economy" has become a booster for driving commercial development. Qingdao's "First Store Economy" has also ushered in an outbreak. Since 2021, Sega, Hi Bitian Di, Jinguan Xiaoyu, Donga donkey meat hot pot, etc. Five nation's first shops, Thombrowne (Tom Brown), U. T, oil flowers and other more than 20 fashion first stores, 32 Shandong first stores including Putian, Xiangai, Lululemon, TimeVallee, CGV, and 51 Qingdao first stores settled in Hisense Plaza, Vientiane City, Ginza Mall, Yongwang East Store and other shopping malls After the opening of the IKEA IKEA home in Qingdao, the Japanese leading home brand Yide Lelly Shandong's first store landed in Licang Le Hakka this year. It is planned to open in August. As of now, Qingdao has attracted more than 300 first domestic and foreign projects. Wang Zhigang said that Qingdao will rely on commercial complexes, characteristic neighborhoods, and urban renewal areas to actively develop "regional first stores, industry first cards, brand first shows and new products", forming new hotspots of customization, experience, intelligence, and fashion consumption, attract consumption The flow of people and funds to Qingdao gather to create a vane for shopping in Qingdao.

Consumer vouchers promote commercial warming

How to survive the consumption of the freezing point to the freezing point? The answer given by Qingdao is consumer vouchers. The issuance of consumer vouchers is a business introduction activity, which stimulates consumers' shopping enthusiasm.

Data show that in the first half of the year, Qingdao City co -ordinated 267 million yuan in funds from all walks of life and districts (cities). Huimin is full of sincerity. As of now, 1.1 million houses have been issued by home appliances, catering, retail, and car consumer coupons. The subsidies for fiscal funds have directly drove 5.4 billion yuan, which has driven the city's overall consumption of more than 7 billion yuan. In June, the retail sales of household appliances and audiovisual equipment in the city's limited units were 4.93 billion yuan, an increase of 51%; the retail sales of automobiles were 5.62 billion yuan, an increase of 31.2%. Essence

The pulling effect of consumer vouchers can be described as immediate. The direct transaction volume of the consumer coupon of the home appliances exceeds 200 million yuan, giving consumers to make more than 16 million yuan, and consumers use the average consumption of home appliance vouchers 4858 yuan. Essence At the same time, under the driving of home appliance consumer coupons, the sales of Hisense, Hisense, and Akoma's home appliances in Qingdao have exceeded 1.2 billion yuan, which has driven Hisense home appliance merchants to reduce inventory of 14,000 units. Hisense air conditioners have been in Qingdao. "Selling out of stock" is organizing production overtime; Liqun, Like Lai, Suning, Gome, Hisense and other home appliance sales companies have generated a total of 100,000 sales transactions and consume 450 million yuan directly.

Catering consumer coupons benefit the company the most. In this catering and consumer voucher, it participated in 215 companies and 527 stores, and the business scope included various scenarios such as fast food, dangers, family meals, and business meals. Since the issuance of catering consumption coupons on June 1, the number of Catering Card Consumer Consumer Consumer Consumer Consumer Consumer Card in the city has increased by 196.58%month -on -year, an increase of 143.59%year -on -year.

The sales scale of car consumer vouchers is the largest. As of now, car consumer coupons have been issued 39.99 million yuan, driving 8.445 billion yuan in automobile sales. According to calculations, the full -caliber sales of automobiles during the event period was about 31,100 units, and sales increased by 25.5%year -on -year.

Guanhai News/Qingdao Evening News reporter Li Pei

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