"Cottage Maintenance" should not be popular

On the hot summer, high -load operations such as air -conditioned refrigerators and other household appliances, and maintenance needs increased. At the same time, the problem of "cottage maintenance" is popular, which not only leads to the damage to the consumer economy, but also lays a hidden safety hazard, which needs to attract great attention from all parties.

For a long time, the threshold of the home appliance maintenance industry is low, and the chaos is frequent. Specifically, issues such as inconsistent industry standards, inadequate supervision and restraint, and incomplete complaint channels are more prominent, which seriously restricts the standardized development of the home appliance maintenance industry. After the rise of the Internet appliance repair platform, the market chaos not only did not change, but even spread. Maintenancers who are unknown are often arbitrarily: opaque charges, temporarily increasing prices; accessories do not meet the standards, quality is difficult to guarantee; the effect is not guaranteed, the service attitude is poor ...

The "cottage maintenance" seriously affects the user's consumption experience, and it also makes consumers confused. Where did the "regular army" of home appliance repair services go?

At present, most home appliance companies attach enough attention to the maintenance service links, and there are generally "heavy sales and light sales". In the after -sales session, home appliance companies are often limited, and few regular maintenance outlets have caused a certain degree of mismatch between consumers' maintenance needs and market supply. Today, many home appliance companies have promoted the after -sales outsourcing model. Because the home appliance company and outsourcing companies do not have affiliation, they cannot effectively restrict their behavior. Small and scattered maintenance companies have been separated from supervision for a long time.

In fact, the market volume of my country's home appliance service industry is not small. At present, the market size has reached trillion yuan, and the development prospects are quite broad. In the Internet era, home appliance companies should improve their ideological cognition, strengthen the entire life cycle service of products, from product development, design, production, circulation, to all aspects of consumer terminals, and they should be deployed. The last mile ".

Corporate reputation depends on user satisfaction. If the user's true feelings do not pay attention to and the demands of product quality cannot be resolved, it will have a negative impact on the influence of home appliance companies. In addition, the lack of understanding of the actual experience of consumers is not conducive to the iteration of product innovation of home appliance companies.

The problems arising from the market operation must be handed over to the market to solve it. Fundamentally, stubborn diseases are mainly derived from the marketization and socialization of home appliances. In this regard, the marketization process of the home appliance maintenance industry should be accelerated, and the survival of the fittest is achieved through the market's independent selection; the price of the home appliance maintenance charges is handed over to the market, so that the market will form a reasonable price system in the fair competition, and consciously accept social supervision in transparent and openly accept social supervision Essence

In the market economy, if illegal income is greater than the cost of violations, violations will emerge endlessly. Regarding the chaos of home appliances, the market regulatory authorities should make a difference and effectively increase the cost of violations of consumers' rights and interests. Among them, strong supervision and hard constraints are essential. It is recommended to further improve the reporting channels for complaints, increase strikes, continuously purify the industry's atmosphere, and resolutely safeguard consumer rights.

Guo Cunju

【Edit: Ye Pan】

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