How can I turn the money in the "bottomless hole" and unqualified craftsmanship?

China Times (chinatimes.net.cn) reporter Li Kaixuan Li Beibei Beijing report

After the real estate industry enters the era of stock, another industry related industry is ushered in development opportunities. According to agency forecasts, in the next 5 years, the home improvement industry will maintain high -speed growth and form trillion -level tracks. However, the concentration of the home improvement industry is low, and the standardization of the industry is uncertain, which has also led to the chaos in the industry. At the same time, due to the iteration of the real estate market, the home improvement industry also urgently needs to upgrade to provide higher quality products.

So, how should the home improvement industry turn around, from extensive development to high -quality and refined operations?

The home improvement industry urgently needs transformation

As a real estate upstream and downstream industry, the home improvement track is full of opportunities and challenges, but it also faces many pain points. At the same time, as the real estate industry shocks and the main group of house purchase is becoming younger, the home improvement industry is facing key transformation nodes. According to the Shell Research Institute, the pain points faced by the home improvement industry include the industry concentration and the "dual low" of corporate benefits, low industry standardization, low industry digital level, low professionalism in home improvement services, and poor consumer experience.

According to the relevant data released by the Shell Research Institute, with the continuous release of the demand for the renovation of the old house and the incentive of refinement decoration policies, it is expected that the home improvement industry in the next 5 years is expected to maintain a compound growth of nearly double digits. Development has become a trillion -level track in the era of housing stock.

"The home improvement industry has been developing for more than 30 years, and the past 30 years have rely on the traditional home improvement service model for real estate development. Because of the single product and service form, it can no longer meet the needs of young consumers' personalized needs." , Yan Weiyang, the founder of Shengdu Home, think so.

Indeed, as the main force of buying a house is getting younger and younger, home improvement also needs iteration. On the one hand, as residential products will iterate at the design level of the apartment, home improvement also needs to continue to update styles to adapt to the market. On the other hand, after "convenience" has become the keywords of the current urban life, the "one -stop" and "integrated" service has been favored. The home improvement industry needs to reduce the time cost of users as much as possible, so that users do not need to worry about home improvement.

What is the chaos in the industry?

The relevant person in charge of the bed family outfit said to the reporter of the Huaxia Times: "In fact, there is no clear standards in the home improvement industry, and there is no leading company with a high proportion of markets. According to the Shell Research Institute, there are currently 5 major pain points in the home improvement track, which are the existence of external additions, postponed completion, material problems, low process satisfaction, and many after -sales problems.

For example, after signing a contract with home improvement companies, during the construction process, it is necessary to continue to "add money" to buy other home improvement additions, resulting in the ultimate consumption of users seriously inconsistent with the previous budget. At the same time, "Huaxia Times" reporters found that after consulting multiple home improvement platforms, "adding money" is the heavy disaster area for users.

In addition, the extension of the completion and the "buyer and seller show" does not match it is also a negative phenomenon that the home improvement industry has always existed. So, how should the home improvement industry solve these chaos and gradually move towards standardization?

Yan Weiyang believes that the traditional home improvement service model is suitable for the "flowing" home improvement demand for real estate enterprise buildings. The traditional home improvement model with poor word of mouth must carry out targeted reforms, and gradually upgrade to the new home improvement model with the industrial chain system integration and digital empowerment.

In this context, home premium emerges. "The biggest feature of the whole installation is the productization of home improvement processes. The product it sells is a 'complete home'." Yan Weiyang said.

Yan Weiyang said that the definition of the whole assembly is that the decoration company products such as the overall needs of the consumer's home improvement to productize the decoration factors such as the decoration of the main materials, the main materials, etc. The overall service of after -sales. Therefore, for users, rectification means time -saving, effort, and worry -free. One -stop decoration can meet most of the user's hard installation needs.

New technology home improvement can be viewed in real time through the APP

As mentioned above, although the home improvement industry is a trillion track, the market is particularly scattered and the industry concentration is too low, which also makes the industry standards not clear enough. "Huaxia Times" reporter noticed that at present, leading companies in the real estate field have begun to have a large -scale and high -standard layout of home improvement business, and the industry has changed significantly.

At the end of 2021, shell announced the upgrading of the "one -piece two -wing" strategy. Among them, the "one -one" refers to the second -hand house and new house trading service track, and the "two wings" refers to the home improvement and rental business, and the quilt home improvement has also begun to emerge in the market.

Public information shows that the quilt home is a standardized rectification brand under the shell. It is committed to providing one -stop smart home improvement services, which is guaranteed to use new technologies such as VR and big data to carry out the digital transformation and upgrading of the home improvement service industry. , Comprehensively improve the consumption experience of user home improvement services.

Specifically, the queen home has set up a seminars and a complete training system to ensure the construction quality of workers and standardize home improvement. It is reported that the Seiko Academy was established in September 2019. It is a professional training base for the home improvement industry, providing a comprehensive step -by -step training system to meet the skills improvement needs of decoration services. The construction party was "strong", and the bed family began to ensure the quality of the material. "Huaxia Times" reporters learned that the construction of the beds' home improvement all used first -line brand auxiliary materials, and the acceptance standards were as many as 100 items. In order to ensure that the project passes, the 4 major testing steps are strictly implemented. The project chiefs conduct self -inspection and submit self -inspection reports at key nodes, and conduct regular construction inspections. Unqualified projects are rectified in time, platform supervision team conduct special supervision teams for special supervision And full online quality inspection.

At the same time, in order to allow users to be at ease, all the dots of the queen will write all the payment standards and rules into the contract, including the two years of active on -site forbid security, the refund of intention gold for 10 days, and so on.

Because the bed family grows in the shell, it is also the same as the shell, which integrates technology and business. Specifically, on the Queen's home installation platform app, users can choose independent designers, but also choose bureau installations and set meals for decoration, while the construction delivery session is uniformly provided by the quilt home installation and ensured the quality of delivery. Users can check the construction site in real time through the quilt home app, and the project progress is reported daily.

It is understood that the shell filed a mergers and acquisition of mergers and acquisitions on the San capital home improvement last year, and a full acquisition was completed at the end of April this year. Assuming that the San capital business is parallel, the revenue of home installation home business in the first quarter of this year will increase by 54%year -on -year to 860 million yuan. The contract volume increased by 63%year -on -year, the number of signing orders in the quarter was nearly 6,500, a year -on -year increase of more than 50%, and the average price increased by 8%year -on -year.

Editor -in -chief: Zhang Bei Editor: Zhang Yuning

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