Where did Dong Mingzhu go out of the live broadcast?

Our reporter Jia Li, the chairman of Gree Electric, who became popular on the Internet, was exposed to "fading out of the live broadcast room" recently. On August 3rd, the reporter of the Securities Daily confirmed to Gree Electric that Meng Yutong is still serving in Gree Electric, and the work of directors and secretaries is his main responsibility. It is reported that Dong Mingzhu has recently walked into the live broadcast room of Douyin's "Pearl Boy Children's Selection" to create potential for his own mobile phone. In addition, Tianyancha shows that Gree Electric is applying for multiple trademarks of "Dong Mingzhu's shop". It is understood that, in addition to live broadcasts and goods, Gree Electric is still working hard to expand the proportion of online multiple marketing channels in the general channel. Meng Yuedong's return to the head of the secretary's head of the secretary has caused heated market debate. Recently, the avatar of the "Pearl Yudong Choose" Douyin with the live room, from the photos of Dong Mingzhu and Meng Yutong, became a personal photo of Dong Mingzhu. The reporter noticed that as of August 3, there were more than 2.34 million fans of Gree Pearl Yudong's vibrato account. It is the highest number of fans in Gree Electric and its subsidiaries. In addition to this account, the avatars of the accounts such as the "Pearl Radio Boy Air Conditioning Room" and "Pearl Radio Boy Wash Live Room" registered by Gree Electric's company are also Dong Mingzhu. At the same time, the news about Meng Yutong's fought behind the scenes and even resigned. It is understood that Meng Yuedong met with Dong Mingzhu because he participated in a variety show and successfully applied as Dong Mingzhu's secretary. Last year, Meng Yutong was labeled with the "second Dong Mingzhu" and "Dong Mingzhu successor". However, compared to the scene when Meng Yutong had just been recognized by the outside world, it was particularly low -key recently. In this regard, insiders inside Gree Electric said that Meng Yuchong is still internal in Gree Electric, and his work content has not changed much. The insider told reporters, "Meng Yu's position has always been Dong Mingzhu's secretary. Her main work is not a live broadcast. The secretary is responsible for many affairs, mainly including conferences and schedule. This is her main responsibility. "It is also close to Gree Electrician," Live and bringing goods is only a test of Gree Electric's channel changes. If you want to cultivate successors, you need to pretend to be comprehensive. People need many years of experience on the front line and management, and have good courage and ability to decide on enterprises, and their ability to judge the industry. Liu Buchen, the chief consultant of the company's management, believes that from the perspective of Meng Yu's own point of view, the live broadcast and bringing goods are not conducive to their long -term development, so it is understandable to fade out of the live broadcast room. But this does not mean that Gree Electric has given up the live broadcast, and Dong Mingzhu will continue to promote live broadcasts with his influence. Create omni -channel sales platform Try to try the new retail model. Although Meng Yuchong retired behind the scenes, Gree Electric will continue to carry out live broadcasts. At the same time, it is increasing the expansion of online multiple channels. According to Tianyancha APP, recently, Gree Electric applies to register multiple "Dong Mingzhu's shops" trademarks. The international classification of trademarks includes transportation tools. The current trademark status is in the application. The line of Gree Electric is related to its environment. Under the background of the overall environmental turbulence, rising raw materials, and decline in demand in the home appliance industry, major enterprises have worked hard on channels, expand new models such as live broadcasts, and social e -commerce, and sink the channels. Judging from the performance of Gree Electric in the field of live broadcast in recent years, Dong Mingzhu's personal live broadcast has good results. In 2020, Dong Mingzhu carried out 13 live broadcasts and cargo, with a total sales of 47.62 billion yuan, accounting for a quarter of Gree's total revenue of 170.497 billion yuan in the same year. In 2021, Dong Mingzhu conducted live broadcasts and cargo nationwide. According to incomplete statistics, the cumulative income of live broadcasts was as high as 50 billion yuan in that year. "Dong Mingzhu's personal influence and appeal to a certain extent enhanced Gree Electric's communication and sales on the new platform. Essence However, vigorously developing live broadcast is only one of Gree Electrical Channel change measures. According to the financial report, Gree Electric is accelerating channel changes. By opening the transformation of new retail marketing models with dual -line integration, it will build a solid online and offline business layout. Two channels complement each other to build a omni -channel sales platform. The above -mentioned people close to Gree Electric said Gree Electric is currently incorporating offline channels and gradually trying more emerging channels and new retail models. "The popularity of the live broadcast of the home appliance industry is far less popular as in the past few years, and the sales effect is not as high as expected. Since the beginning of this year, the live broadcast of the home appliance industry has gradually decreased, especially the head enterprise. Normal sales model is the physical store. Sales and e -commerce sales are still the mainstream. In addition to the direct sales of the Internet, more emerging platforms and joint marketing models are emerging. Enterprises need to further expand and innovate in models in order to achieve great development. "Liu Buchen said.

Picture | Site Cool Hero Bao Map.com | Zhang Xin Nucle

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