How to pass the whole house intelligence through the "Second Kan'er"

Consumers bitter chicken rib smart home products for a long time.

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Produced/New Business Review

The hood cooker is unable to help people cook after the Internet; the scanning robot is stuck in the corner, and the owner will lie on the ground to fish; the products that are huge ones buy back, the function options are not less installed, but life is just the life is, but life is just Wisdom is not up.

Through the terminals such as smart audio, the whole house intelligence that realizes the basic control of the home appliances and electrical appliances is a long time, and for a long time, consumers have been spit out by consumers because of their unsightly products, unreasonable data, and unhappy experience.

However, through the smart stage of the product -centric item, and the critical transition period of the intelligent scene intelligence, the questioning sound of the entire industry was significantly weakened.

Just as smartphones have not become just needed at the beginning, but now they have become the extension of most human limbs. The smart home industry will also complete the evolution from "mental retardation" to "intelligence" or even "smart".

1. The design around "people" is not chicken ribs

Smart linkage functions such as "return home, curtain light and air conditioner automatically opens" has almost become standard in the industry.

Nowadays, smart homes are no longer a patchwork for smart items, but to understand users and provide a full -house smart solution for the entire house.

For example, if the child is used to sleeping, how many degrees of wind is suitable for mothers, how many degrees of bath water in Dad ... Real smart homes can not only understand people to execute orders, but also not only detect the needs like a human brain, memory habits, memory habits. Adjust the equipment and take care of everyone at home.

Late, the family has fallen asleep, and the porch and living room lamp will be adjusted to the minimum brightness; when you are hungry, you can bake out pizza in 3 minutes in one click; if you are sleepy, the light curtains in the bedroom will be turned off, the air conditioner will turn on the sleep mode, intelligence, and intelligence. The pillow will also monitor the quality of sleep with the air conditioner.

With people -centered, active or even personalized customization services, this is what smart homes should look like. This is also the senior vice president of Haier Group, and Li Huagang, the president of Haierzer's family, has more "life -like" technology in his eyes.

It is not a simple gimmick of the APP connection hardware, not a simple interconnection, but to cover hard and soft outfit to meet the owner's foundation space functional needs, while performing "custom scenes" for users to meet the emotional needs of life.

When going out, actively remind the traffic and weather; the water purifier filter element actively reminds the replacement; the elderly fell in the bathroom to automatically trigger the alarm, calling community personnel or first -aid centers to come to the door in time.

In the past, the whole house intelligence was simply the slot of the wake -up execution. Today, the whole house intelligent solution has achieved three differences.

"It is not just a smart product that focuses on interconnection, but a customized full -scene plan; not the shallow control of the order of the order, but the deep communication that can naturally interact; Smart services that can take the initiative to understand people's needs. "

In other words, future smart homes can not only understand the voice instructions, but also through the setting of the scene to allow you to accurately solve your pain points in accordance with the existence of the device.

There is no need to make instructions frequently, and the scene tasks are automatically executed. This is also the era of the Internet of Things. Haier Zhijia will be presented after upgrading the intelligent level of the whole house step by step. Haier Zhijia also gave a new word on this evolution -the wisdom of the whole house.

2. Smart home templates appear

Don't look at the difference between the whole house intelligence and the wisdom of the whole house, but behind it, there is an industry change from inside logic to external presentation.

The key role that supports this change is a brain called the "Zhijia Brain", namely the "high IQ" contact interface shown in the Herchi Zhijia propaganda film.

In addition to the basic connection perception function, a screen known as a high IQ should also have the ability to think of decision -making and even emotional interaction to be regarded as a password that truly masters human action.

In order to make the machine think like others, users can feel the "seamless collaborative" home experience, and Haier Zhijia's consistent IoT, AI, and big data three cloud technology are even more contributed.

At present, the IoT cloud has been fully connected to various communication protocols. Through the power -on network+network self -restoration, a comprehensive, efficient and stable connection can be achieved; Recognize technology and accurately judge user intentions. The big data cloud of the family knowledge base uses the rich knowledge map of the intelligent life field, combined with user portraits+precise analysis and decision -making, and actively provides human personalized services.

As the core platform of smart families, Zhijia's brain integrates thinking, decision -making and emotion. In addition to the system technology of the whole house, it mainly uses the entire house neural network unit to perceive different environments and different behaviors generated by different people to obtain insight data, and obtain in -depth scenario applications, so as to actively provide services to users with services and services and services. The purpose of decision.

Facts have proved that the market environment will change, but the needs of users' longing for a better life will not change. No longer entangle the "entrance", give up the "fancy marketing", and return to the "infrastructure" of the underlying technical system. Coordination becomes reality.

This is the starting point of the Internet of Things and the direction of the giants and unicorn. After cutting points according to the scene, AI can release greater advantages. The entire home is like a brain, and more targeted learning and training such as environmental and behavioral data. Different situations in the family realize professional personalized scene customization. Relying on Zhijia's brain, one -screen monitoring and real -time adjustment of the warm and humid cleanliness and oxygen content at home, tailoring different air solutions for everyone in the family. When the outdoor PM2.5 concentration exceeds the standard, it actively turns on the new style; if you don't worry, enjoy it.

At this time, it is no longer a single electrical appliance in front of the user, but a happy and comfortable home.

Third, how to pass the whole house intelligence through the "second way"

The three -wing bird is a new species born in the era of digitalization, and it is also a new model of Haier Zhijia's "best experience".

In the Internet of Things era, refusing to stack equipment and further amplify user value, it is the first hurdle that enlisted.

Taken together, Huawei takes the "hard and hard" ecological collaboration route together. Xiaomi's hardware is king, and the smart home ecological route with investment to build "product -centric" is invested. Haier Zhi's home is "scene + The user service route of partnerships.

In contrast, Red Star Macalline, which also belongs to the transformation of traditional brands, is more enthusiastic about redefining the goods farm of the home furnishing industry. With the help of the five systems formed by the IPM platform, that is, the accurate data system, the traffic system of the whole scene, the one -stop content Systems, digital tool systems, and intelligent marketing systems to realize super precise connections between consumers and merchants.

As one of the first batch of Xiaomi ecological chain enterprises, Green Mi has always been deeply cultivating algorithms, artificial intelligence and sensor technology, and the single product explosive product+full -house intelligent dual -drive route, and Ouerbo, who is also vertical player, is through a "intelligent The central control screen "master the smart state from air conditioning, home appliances to lighting, and curtains, and solve the problem of poor experience in the development of smart home development such as shadows and followers.

As major manufacturers continue to advance the strategy of smart home, the entire industry has also entered the stage of accelerating development. As a result, Huawei, a technology company who only wants to be a technical empowerment, Xiaomi, who wants to get technical and product dividends, and "HomeAi OS" by self -developed "HomeAi OS". , I also want to eat new forces of channel dividends Ouuribo.

At first, these three forces made articles around smart home products. A number of vertical brand heads are running in Xiaomi ecological chain, such as stone technology in the floor -to -robot industry. Through stone technology products, Xiaomi can seize the cleaning scene of users.

Later, everyone found out that the "point" of the single product into the overall "face" is the ideal state of smart home. As early as 2015, Haier Zhijia started the "face" exploration. From the product technology replacement scene technology, in just 6 years, Haier Zhijia has completed the transformation from "smart home appliances" to "smart family scene ecology" to build the industry's largest smart family scene ecology.

The new forces represented by Oreobo and green rice also shifted from "point" to "face", but the current penetration rate of the industry is still low. Moreover, it is different from Xiaomi, Haier Zhijia and other companies. The new forces must not only explore the business model, but also find the advantages of differentiated competition.

At present, the second house intelligence is being deleted, and the second Kan'er will evolve towards the 3.0 stage. There are still many challenges in front of the player. How to ensure the intelligent stability of the device, the simple scene setting is breaking the point.

After all, the core functional scenario settings of smart homes are set for everyone's own living habits. For example, when friends come to gather, these smart scenarios that have been set before may not be able to match the needs well. Essence It is impossible for smart homes to achieve a lifetime universal. After the special equipment is more, each setting is held and the whole body is moved.

Regardless of the length of time, or technology and resource investment, compared to the smart stage of single products and scenes, the 3.0 stage of the whole house requires multiple players to collaborate, and the common efforts of the entire society.

The future play is different, but in any case, the entryrs have a common goal: let the high IQ smart home enter millions of households.

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