Myopia brings a 10 -fold profit business, and now it is ending

China is a global country with a large population. The huge market makes it difficult to benefit from all walks of life in China. Especially for the needs of the whole people, it is easier to make money, such as treating myopia.

The 15 departments such as the Ministry of Education and other departments issued the "Work Plan for Children and Adolescent Iopia Prevention and Control Light Action (2021-2025)" to put forward clear goals for adolescent myopia prevention and control: 6-year-old children's myopia rate is controlled at about 3%, and the myopia rate of elementary school students has dropped to the decline In less than 38%, junior high school students have a myopia rate below 60%, and high school students' myopia rates drop below 70%.

In the context of at least nine -year compulsory education across the country, even if it is fully deployed in accordance with the national "light action", China's myopia patients in the future will be at least about 60%.

This is a large market for hundreds of millions of people, but the products that treat myopia are very limited.

The World Health Organization recommends three types of myopia prevention and control: low concentration Atto, wearing corneal shaping mirrors, which are commonly known as OK mirrors.

Another cheapest and most convenient method, but few people can insist on using:

Outdoor activities 2 hours a day.

In the past three months, the concept of myopia control has experienced a round of thrilling fluctuations: Since July this year, the main producers of domestic Atropine Drops have fallen by 35.44%, and it has not been able to slow down. The OK mirror concept stocks ushered in a round of stock prices.

There is no way. Since children cannot be allowed to allow children to run outdoors for 2 hours a day, they can only spend money if they want to complete the national goals.

In order to promote Atropine, this company has bought a lot of hospitals

In late June, a document entitled "Notice on Preparations Related to Low -concentration of Earthy Eye Medical Institutions" was circulated on the Internet.

Source network

Objectively speaking, this notification is very rigorous, but it is reminded that the hospital needs to pay attention to risks when applying low -concentration Atto. But for the sensitive and fragile eye medicine, this notification is equivalent to whether it is or not. This is not surprising. The sulfate oxy eye drop is the only pillar of Xingqi Eye Medicine's House.

For a long time, the domestic eye drops used to treat myopia in China have been clinically clinically, and no variety has been approved to be listed. Although Ou Kangwei, towering pharmaceuticals, Zhaocke Ophthalmology, Hengrui Pharmaceutical, etc., all the clinical research on the treatment of myopia in Atropine's eye drops is the fastest in China.

Tuyuan Debon Securities

Xingqi's eye medicine is too much to make progress, anxious. Since 2019, Xingqi Eye Medicine has acquired the hospital through the acquisition of the hospital to promote self -developed low -concentration Atto in the form of preparations.

In the past, ophthalmologists in some hospitals would recommend such medication methods to myopia children. However, the acquisition of the hospital was used brightly on the ground, and Xingqi Eye medicine was a precedent.

Internal preparations bring huge benefits to Xingqi eye medicine. Before 2019, the net profit of Xingqi eye medicine fell to about 9 million; three years after the promotion of the internal preparation, the net profit of Xingqi eye medicine rose to 209 million yuan.

Seeing that the business is good, many specialized ophthalmology hospitals have also learned this trick, isn't it the Atropine with a concentration of 0.01%? Medical institutions such as He's Ophthalmology, Henan Provincial Ophthalmology Hospital, Shandong Eye Hospital, Shanghai Children's Hospital, Fudan University Affiliated Ophthalmology Hospital and other medical institutions have successively stated that they have obtained the permission of the hospital's configuration and sold low -concentrations of sulfate.

If you learn more people, the pressure of competition will come up. According to Debon Securities, the price of low -concentration in the hospital in Xingqi Eye medicine at the moment is 298 yuan/box (30), which is expected to be available at the end of 2024. After many competitors besieged, the price may drop by 80%to 60 yuan/box (30) in 2030.

It can be said that Xingqi's eye medicine took the product with one hand and provoked competition. However, if the model of the in -hospital preparation is promoted, Hengrui and other companies can acquire several oncology hospitals to allow superpatient medications to be no longer restricted. This obviously exceeds the scope that the drug supervision department can tolerate.

The documents of the two ministries and commissions may be to restrict this practice of Xingqi eye medicine.

10 times the huge profits OK mirror exceeding a lot of family tolerance

Interestingly, the two departments of the drug supervisor and Wei Jian are restricting the sales of low -concentration Atropine, and on the other side, OK Mirror has the opportunity to expand.

The "Letter on the Management of Clinical Application and Operation Specifications for the Technology Clinical Application and Operation Specifications" drafted by the State Health and Health Commission Medical and Health and Health Commission's Medical and Health Management Bureau once set off a discussion in the ophthalmology industry. In this "Opinion Letter", the requirements for the "secondary (including the second grade) or above" of the corneal shaping mirror testing agency were canceled.

This means that more specialist clinics will have the right to sell OK mirrors.

Affected by this news, domestic OK mirror manufacturers Opwangkang's stock price rose 14%and Aibo Medical rose 7.6%. Elominology, Ophyal Medical Clinic, also rose slightly.

OK mirror looks like contact lenses, not playing a role in a drug, but to prevent myopia through physical methods. OK Mirror Raid the pressure of the eyes and face when sleeping at night quickly increases naked eye vision and reduce the number of myopia.

As early as 2018, eight departments including the Ministry of Education and the National Health and Health Commission include OK mirrors into the "Implementation Plan for Comprehensive Prevention and Control of Children and Adolescents", and officially acknowledged its role in correction of myopia.

The market share of OK mirrors is not large. According to Haitong Securities, the current domestic OK mirror market penetration rate is only 1.6%. One important reason is: expensive.

According to a number of media disclosure, the price of an OK mirror is generally between 8000-13,000 yuan, plus the corresponding nursing solution and eye drops, which cost close to 20,000 yuan throughout the year. At the same time, the life of a pair of OK mirrors is between 1 and a half years. If the patient wants to maintain the effect, it needs to be worn for a long time. Tens of thousands of treatment costs have discouraged many families. After all, the incidence of myopia in middle school students exceeded 50%, and the State Bureau of Statistics disclosed that in the first half of 2022, the per capita disposable income of residents across the country was only 1,5560 yuan. A child's OK mirror may be higher than the salary income of many parents a year.

But in fact, the cost of OK mirror is very low. The disclosure of Aibo Medical has been disclosed about 497 yuan. But in many hospitals, this small lens is sold to 5,000 yuan or even higher. After sales channels, the price of OK mirrors has increased by 10 times.

Such ultra -high profit margins, coupled with the state's release of almost all medical institutions with OK mirrors, means that fierce competition is coming soon.

The era of ophthalmology

From the blocked sales of Atropine's eye drops to the lower sales threshold of OK mirrors, each message can trigger the turbulence of related concept stocks.

For a long time, the high -speed development of the ophthalmology is closely related to the prospects of myopia treatment of children and adolescents.

This has a lot to do with the higher expenditure of the family to the child. According to data from the "Economic Life Survey of China", in 2019, most families' costs on their children accounted for 10%-30%of family income. Protect.

A large part of this spent in the past was used in educational investment such as supplementary classes. After that, the problem of myopia for children and adolescents has become a major event that many parents need to solve. The prospects of myopia products become broad with the prosperity of the re -classes.

You know, whether it is Atropine's eye drops or OK mirrors, it can only prevent the number of myopia from increasing, and cannot completely cure myopia. However, children who have used such products know: as long as they "go through the level" in the medical examination of the high school entrance examination, it is not important to how high the degree of myopia is usually.

In July 2021, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Further Reduce the burden of student homework and off -campus training during the compulsory education stage", and the "double reduction" horn sounded. This not only means that domestic education models and systems are about to change, but also that all markets derived from the original model will face reorganization.

In May of this year, Guangming.com had questioned in an article entitled "Intiminated Intiminated, why Children's Myopia Treatment and Market" article: Do merchants who produce myopia therapy products have related drugs or medical device production qualifications? Should the institutions that implement myopia treatment should also be included in the supervision of medical institutions? Industry and commercial, drug supervision and other departments should see increasing market chaos and seriously investigate and deal with illegal acts of enterprises.

Is it helpless for the irreversible myopia?

Don't forget, WHO also recommends the third treatment method: two hours of outdoor sports every day.

In the "Experience List of Pilot and Control County (Municipal, District) Experience Pilot County (Municipal, District) of Children and Children), the Ministry of Education has specified the promotion experience: increase student outdoor activities, extracurricular activities and sports activities, implement one hour in the school and off -campus, one hour outside the school, one hour outside the school, one hour of school, one hour outside the school, one hour of schools, one hour outside the school, and one hour outside the school, one hour of schools and schools, for one hour of each school, one hour, Sunshine sports and other sports activities are waiting for sports activities; mountain schools carry out the "distant mountain bank" course to lead students into nature.

Take the time to make up the lesson for children to exercise. This is the way to prevent and control myopia from the habit of living. A major direction that the Ministry of Education requires the "double reduction" policy to resolutely implement it is also the starting point for the rise of various emerging and related health industries.

As for the products such as Atto eye drops and OK mirrors that are used to prevent myopia from further aggravating, in the current low market share, there are still prospects in the short term; but once the vision is put in the long run, the current domestic birth rate is reduced, the education model In the case of great changes and the changing economic situation of the epidemic, it is not a good business.

#OK Mirror ## ## Outdoor exercise#

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