The "2022 China Dairy Business Index Report" releases public milk drinking behavior contin

This year is the third year of the normalization of the new crown epidemic. What are the new trends of the public's consumption and cognition of dairy products? On June 13, China Dairy Industry Association, China Medical Care International Exchange Promotion Association and Royal Netherlands jointly released the "2022 China Dairy Business Index Report" (hereinafter referred to as "report"). The report shows that the Chinese dairy business index has risen steadily in the past five years. This year, the Chinese milk business index scores 63.2 points. This year's public drinking behavior has continued to improve, and the main demand for dairy products also comes from health. Among them, improving immunity is the first choice. The survey was opened in March this year, and more than 4,000 effective samples were recovered in 28 cities across the country.

2022 China Dairy Business Index Release

The report shows that in the past five years, Chinese people have improved their milk behavior, the scores of frequency in intake have been improved the most, and the category cognition and purchase habits have also improved significantly. Public dairy products are no longer limited to three meals a day, and they also carry a new lifestyle. The survey found that dairy products have become an indispensable choice in leisure, social, and work. The public often consume dairy products in chasing dramas and shopping, which reflects more personalized, modern and emotionalization of public consumption methods.

At the same time, the report shows that compared with the previous milk business index survey data, the public drinking behavior has continued to improve this year, but it still has not reached the level of passing. From the perspective of drinking milk, in the past five years, the score of this indicator of intake has increased the highest, which has increased by 17.4%compared with 2018. The public's cognition and purchase habits of dairy products have improved significantly. However, in 2022, the average daily dairy intake of the public was 255 ml, and the standard rate (that is, the average daily intake of ≥300 ml) was 24.2%, which was reduced compared to the previous year. index. In this survey, in the public's cognition, the benefits of drinking milk are ranked in the top three in turn as "improving immunity" (82.2%) "prevention of osteoporosis" (80.4%) and "supplement) Energy "(73.7%).

The consumption of dairy products is also more diversified. New "food" such as western food, roasted, new milk tea and other new milk tea is still brilliant. New milk tea has emerged in recent years and has been popular with young people. About 70 % of the public buy milk tea at least once a week. When buying milk tea, 82.2%of the public will pay attention to milk or milk cover, and more than half of them are listed as the first factor. With the wave of consumption upgrades, the consumption of dairy products has also shown a high -end trend. More than half of the public tends to purchase higher -priced and more functional dairy products. "Quality guarantee" has become the biggest attraction point for high -end dairy products.

According to reports, Fishlan took the lead in proposing the concept of the "Chinese Milk Business Index" in 2018. From the three dimensions of drinking milk awareness, drinking milk knowledge and drinking milk behavior, the popularity of "one cup of milk" was exhibited in a concrete and digital way. It is used to measure the performance and structural characteristics of Chinese people's understanding and edible dairy products. In the past five years, the Chinese milk merchant index objectively reflects the increase in the consumption of dairy products of the Chinese people, and has made the concept of 300g of drinking milk and continuous milk daily.

Ren Faqi, an academician of the Chinese Academy of Engineering and Dean of the Institute of Nutrition and Health of the China Agricultural University, said that in order to improve the consumption of national dairy products, the Chinese milk business index project investigated and analyzed the development status of the Chinese dairy industry and the popularization of national drinking milk. In the past five years, some of the projects have launched health science popularization education and exchange activities, which is conducive to milk entering millions of households, which has played a positive role in the construction of healthy China and the healthy development of dairy products.

Song Kungang, the former Chairman of the China Dairy Industry Association and the International Dairy Products Federation (IDF) Chinese Commission of China (IDF), said: "'One Cup Milk" has been integrated into the public life. Higher requirements for the development of the dairy industry, including focusing on product quality, strengthening innovation research and development, and improving convenience. This requires the entire industry chain to work together to jointly promote the high -quality development of the Chinese dairy industry industry. "

Zuo Xiaoxia, Director of Nutrition Department of the Eighth Medical Center of the People's Liberation Army General Hospital, share how to ensure the dairy product intake

This year is the third year of the normalization of the new crown epidemic. In the face of the severe and complex epidemic prevention and control situation, the public's attention to reasonable diet and improving immunity is still high. The newly released "China Nutrition Diet 2022" has increased the daily drinking amount to 300-500 grams of milk or equivalent dairy products. Zuo Xiaoxia, director of the Nutrition Department of the Eighth Medical Center of the General Hospital of the People's Liberation Army, pointed out: "Milk contains almost all the nutrients needed by the human body, and its rich high -quality protein is easily absorbed by the human body. It is an ideal food for all ages." Zuo Xiaoxia also supports the intake of 300-500 grams. In addition to drinking milk regularly, you can also choose diversified dairy products such as milk powder and cheese to supplement nutrition.

Chen Wei, deputy director of the clinical nutrition department of Peking Union Hospital, explain the knowledge of lactoprotein

The report shows that 82.2%of the public agrees with the efficacy of drinking milk to improve immunity, while paying particular attention to the effect of improving immunity to milware. Chen Wei, executive director of the China Medical Care International Exchange Promotion Association and deputy director of the clinical nutrition department of Beijing Union Hospital of the Chinese Academy of Medical Sciences, introduced: "Milk iron protein not only has certain antiviral and broad -spectrum antibacterial effects, participates in regulating immune function and prevention of diseases. For Infants and young children can also promote the maturity of the intestinal immune system and establish an immune barrier. "Chen Wei emphasized that infants and young children are in an important period of immunity formation, and breast milk is still the best choice for feeding. It is recommended that infants and young children should choose breastfeeding in 0-6 months. When breastfeeding is insufficient, choose infant formula-rich milk powder rich in milk-oriented milk powder as a supplement to help infants and young children establish an immune barrier. Chen Wei also revealed that "Consensus on the Clinical Application Expert of Chinese Milk Ironin" is about to be released. Experts have reached a consensus on the clinical effects of lactin iron protein prevention of infant respiratory diseases and intestinal diseases. Yang Guochao, senior vice president of Fishlan China, urged the nutrition and health of the public with the "one cup of milk"

Over the past five years, the China Dairy Business Index Report has promoted the continuous improvement of public health literacy, and at the same time it has provided a help for the development of the Chinese dairy industry. Yang Guochao, senior vice president of Fishlan China, said that the 5 -year accumulation of the Chinese milk business index project has given us a clearer direction in dairy popular science. In the future, we must continue to insist on doing the project and do our best to achieve the "Healthy China 2030". He pointed out that the century -old dairy company Feishlan will continue to contribute to improving the public health literacy, and at the same time continuously strengthen the investment in innovation R & D, and use diversified products to meet consumers' rapid demand, promote the high -end and quality of the Chinese dairy industry industry to high -end and quality In the era of functionalization. (Reporter Wang Wei)

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