The core brand communication is ranked among the top three national hospitals.

Wuhan Evening News July 9th (Correspondent Ren Yixuan) On July 8th, Dingxiang Garden, China's largest comprehensive medical platform, released the "Best Brand Communication Medical Institution List of 2021", and Wuhan University People's Hospital (Hubei Provincial People's Hospital) won 3 items The top ten awards in the country. Among them, among the most important and comprehensive brand communication capabilities, the "Top 50 Public Hospitals (National/Provincial) list", the hospital ranked among the top three in the country, and it is also the highest ranking of Hubei Medical Institutions.

It is reported that Dingxiang Garden has held the "Best Brand Communication Medical Institution" list selection activity for six consecutive years, which has continued to establish industry benchmarks for brand development of all levels of medical institutions nationwide and empower brand management. Trustness. In the 2021 "Best Brand Communication Medical Institution" list selection activity, the number of hospitals participating in the country exceeded 1,000.

As an activity without a jury, the selection of "Best Brand Communication Medical Institution" relying on data "speaks", which is based on multi -dimensional data such as the activity, recognition, content quality of the popular Internet media in the current medical industry in the current medical industry. The quantitative data evaluation hospital brand's voice and performance at the Internet brand communication level.

In recent years, Wuhan University People's Hospital (Hubei Provincial People's Hospital) adheres to the party's propaganda ideas and ideas, vividly tells the "party story, people's stories, life stories", and at the same time courage to innovate, strengthen the construction of new media platforms, Efforts to expand publicity channels. Following the laws of journalism and the development of emerging media, strengthen Internet thinking, adhere to the complementary and integrated development of traditional media and emerging media, and strive to build a network "matrix platform" promoted by the people's hospitals, and enter the country's leading ranks in this field.

The hospital is the first to explore and practice the new road of hospital brand construction at the core of "talent, direction, platform, and resources" to demonstrate the national counterparts; continue to promote the great anti -epidemic spirit of "in the name of the people", and the excavation reports "doctors and patients and patients Together with the sunset ", the moment of the most cure for the disease was rated by the top ten picture news of Xinhua News Agency in 2020; the excellent culture of" a good person in the People's Hospital of the People's Hospital ", which lasted for nearly ten years, influenced the country.

The hospital has been awarded the "Best WeChat Operation Experts Award" by the National Health and Health Commission's Propaganda Department, and was awarded "Top Ten Self -Media in the country", "Top Ten of the National Hospital of the Year", "Top Ten WeChat Public Accounts in China Hospital", "Hubei More than a hundred publicity brands such as the top ten brands of health and family planning. On the eve of the "July 1st" this year, the Propaganda Department of the People's Hospital of Wuhan University (Hubei Provincial People's Hospital) was also awarded the "Hubei Provincial Health and Health Commission 2021-2022 Red Flag Civilization Office", which was notified and commended.

[Edit: Yu Lina]

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