How can pharmaceutical companies start from zero and develop digital marketing?| Jianzhi Big Coffee Show

On July 7th, Jianzhi Bureau lived a broadcast of Jingdong Health's "Digital Digital Transformation of Medicine (Beginning)" Re -defined Medicine E -commerce "", comprehensively explaining the concept of digital marketing and the reorganization of the existing marketing methods of the pharmaceutical industry.

Zhejiang Wan Sheng Pharmaceutical Co., Ltd., CEO of Zhejiang Wan Sheng Pharmaceutical Co., Ltd., Wang Yiting, general manager of JD health pharmaceutical division, and Fan Jing, head of the Digital Marketing Department of Jingdong Health Medicine Department, discussed in the live broadcast.

The collision of the big coffee view in the industry produces new ideological sparks. The topic focuses on the correct way to open pharmaceutical channels and pharmaceutical e -commerce, the "redefining" of pharmaceutical e -commerce under digitalization, and accelerated evolution of retail channels.

What are the stages of the collaboration between pharmaceutical companies and pharmaceutical e -commerce, and what kind of extension may there be in the future? Sansheng Pharmaceutical Group Zhejiang Wan Sheng Pharmaceutical Co., Ltd. CEO Yu Yu summarized several stages to enjoy the innate bonus of the digital era, consciously touched and transform users, and dug users. Generally speaking, the digital marketing skills are increasingly tested Essence

Yu Eucalyptus: "The era of digitalization is irreversible. It is not shifted by anyone's will. In this tide, how pharmaceutical companies keep up with the rhythm of the Internet are a challenge."

In recent years, what changes have taken place in pharmaceutical e -commerce services? In the opinion of Wang Yiting, general manager of JD.com's Health Medicine Division, in terms of convenience and professionalism, the entire pharmaceutical e -commerce industry is strong. People can buy colds, band -aids, and diabetic drugs, tumor drugs, and even rare diseases; people's professional services obtained online, including diagnosis, drug purchase, medicine management, and follow -up. The stronger.

Wang Yiting: "Regarding digital marketing, we are centered on customer interests, centered on user health, and use the principle of throwing all resources and no reservation to promote the exploration of digital models. Long, long -term and short, is the key to success or failure. "

Digitalization of medicine has now entered the deep water area, and large factories have performed fists to explore the best practice. "The second half of the medical digital transformation of the three people's medicine" is led by Jingdong Health, inviting the big -known manufacturer leaders, KOL, and the number of professional managers participating in the multiplayer dialogue column, through "serious" and " Unreasonable "multi -person dialogue, colliding with deep and insightful views; starting from value -oriented, creating a feast of the thinking of the digital marketing circle of medicine, and output the real useful content.

This series of columns will summarize past efforts and phased results, and propose future development trends, mainly focusing on the following four directions:

【Combat Sharing】

What is the actual effect of the digital transformation work carried out by pharmaceutical companies? Specifically, analyze the innovative projects and cases to explain how to form industry benchmarks and leaders?

【Innovation Leading】

Focusing on the "dual -core" group of doctors and patients, for pharmaceutical e -commerce or Internet medical companies, can it propose new digital ideas and new solutions in the new period, which not only in line with the characteristics of the pharmaceutical industry and can produce practical results?

[Value co -creation]

From pharmaceutical companies, medical representatives, doctors, patients, to digital transformation providers, from the perspective of different participants, what are the values ​​of the digital transformation of medicines?

【Future Trends】

From the model and form of digital marketing, with the help of Internet hospitals, doctor -patient platforms, pharmaceutical e -commerce, etc., how do you break through the current situation and bottleneck of each form? Combining the advantages and resources of all parties in the industry chain, what is the future development trend of the digitalization of medicine?

Jianxian Bureau is a strategic cooperation agency in this series of columns, so stay tuned for the content of the follow -up column!

Writing | Zhang Ling

Edit ｜ Jiang Yun Jia Ting

Operation ｜ Valley

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