Dalian Market Supervision Bureau: When purchasing health foods, we must be alert to the sales trap
Author:Peninsula Morning Post Time:2022.07.08
Some illegal health food marketing organizations often use the mentality of the elderly with a monotonous retirement life, fear of loneliness, and eager for physical health, set up consumption traps, deceive the trust of the elderly, and obtain illegal interests, causing the elderly's physical and mental health damage and economic losses. The Dalian Market Supervision Bureau reminds elderly consumers to be alert to the sales trap when purchasing health foods.
The current general health food sales trap, one is the deception trap. In order to deceive the trust of the elderly, sales staff often use the elderly and children to stay at home for a long time, eager to affection, fear of loneliness, and play emotional cards. It even deceived the trust of the elderly by recognizing the elderly as a godfather, godmother, and so on, thereby achieving the purpose of selling health food. The second is free activity trap. In order to organize the elderly and participate in health food sales activities, marketers use free travel, free health, free gala, free meals, free gifts, free health consultation, free trial, free medical examination and other means to seduce the elderly to participate in each Smooth activities, and then take the opportunity to sell various health foods that "cure all diseases". The third is the trap of experts. The marketing organization will use the so -called "advanced" physical examination instruments that are different from regular medical institutions to attract the elderly to participate in the medical examination. Then, the "experts" packaged by the marketing organization will exaggerate the harm of the results of the medical examination, intimidate the elderly, and then repeatedly declare the magical effects of marketing products, and even ask some so -called "patients" to appear, or hire people to create the illusion of buying products, and then buy products. Encourage the elderly to pay for the purchase. Fourth, false publicity traps. Some illegal health food operators will exaggerate product efficacy during marketing or advertisements, under the banner of "high -tech, green health", and provide the so -called clinical verification data of a certain hospital, claiming that they can "cure all diseases", "medicine", "medicine" To the disease ", or" invalid refunds "and" non -toxic side effects "and other commitments, consumers mistakenly believe that health foods can replace medicines and delay the best time to treat diseases. Fifth, fake public welfare traps. With the name of public welfare activities, the so -called "expert" conducts lectures on health knowledge, conducts various interactions on the spot, and then one -to -one induced to buy related products at high prices. The Dalian Market Supervision Bureau reminds that if the elderly really need to buy health food, pay attention to the following points: First, you must clarify your own needs. According to their own health, those who need to purchase health foods should be targeted according to the health function of health foods. Remember that health foods are not drugs and cannot replace drugs to treat diseases. Second, choose regular channels. Be sure to choose a regular sales channel with good reputation and complete licenses to purchase health foods. Do not purchase health foods through illegal MLM and telephone sales. Essence Third, we must recognize the special logo. Be sure to recognize the special signs (blue hats) and health food approval number on the packaging.
Peninsula Morning Post, 39 -degree video reporter Qi Fangfang
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